Dear ALS Ice Bucket Challenge 2014, Congratulations to your global phenomenon hitting $106 M by Sept 2. I am not a celebrity, not a political leader, not a millionaire, I've recently finished a Master of International Marketing in San Francisco. Here is some thought of mine from perfective of marketing and big data. Hopefully, you will enjoy it. Sincerely, Brandy Chi

1. ALS ICE BUCKET
CHALLENGE
PHENOMENON
Beyond the Viral Marketing
Brandy_Chi

2. My personal view
from perfective of
BRANDING
MARKETING
PSYCHOLOGY
BIG DATA

3. TIMELINE
ALS CHALLENGE PHENOMENON
$106 M
Sept 2
Aug 17 Aug 27
2013
Aug 19
4,4 M
23,1M
2,5 M
Web Traffic
2014
$20 M

4. Germany:
4.1%
UK: 11%
Canada:
5.9%
US: 69%
Australia:
3.2%
TOP VIEW ON
August 2014
23,1 Million Views

5. I
C
E
Brandy_Chi

6. Number

7. KISS
Keep it Simple, Stupid

8. SIMPLE
+ +
1 Ice bucket 1 Camera 1 supporter

9. “STUPID”
CRITICISM
that doesn’t BORDED SOMEONE
AT ALL
WATER OFF
the DUCK’S HEAD
Idiom

10. Number

11. Sense of
URGENCY

12. Brandy_Chi
YOU HAVE
HOUR
to dump a bucket of ice over your heads

13. Number

14. CONNECTION

15. POLITICIAN- TECH GURU- CELEBRITY
Chris Christie Mark Zuckerberg Bill Gates Elon Musk
CEO Facebook CEO Microsoft
CEO Testla
CONNECTION
Film Director
Oprah Winfrey
Celebrity
George Lucas
Film Director
StevenSpielberg
Jersey Governor

16. PERSONAL BRANDING
CONNECTION
“Now it’s my privilege to challenge my friend Bill Clinton to the ALS challenge.
Yesterday was Bill’s birthday and my gift to Bill is a bucket of cold water.”

17. SOCIAL
CONNECTION

18. Bonus
THOUGHT

19. IS
ALS CHALLENGE
BIG DATA PHENOMENON?

20. VELOCITY
VOLUME
VARIETY
VALUE

21. SEE YOU
AT THE UP COMING
PRESENTATION
BIG DATA&
“BIG 4” MARKETING

22. NOW
ARE YOU
GONNA TO
CHALLENGE
ME?
Brandy_Chi

23. T
H
A
N
K
Y
O
U
BRANDY_CHI
International Marketing Specialist
brandychi68@gmail.com
Brandy_Chi