More Related Content Similar to GoTo tablet track NU HD iPad (20) More from Brechtje de Leij (20) GoTo tablet track NU HD iPad3. About Sanoma
• Mid-sized European media group • Leading media company in the
Netherlands
• Founded and headquartered in
Finland • #1 Dutch magazine publisher
• Focused on Media and Education • #1 Dutch online publisher
• Present in Finland, Netherlands • #2 Commercial TV broadcaster
and Belgium and Russia & Central (SBS6, Net5, Veronica)
Eastern Europe
10. About NU.nl
NU.nl is the dominant online news brand in the
Netherlands.
“Quick overview of what’s happening in the world
RIGHT NOW”.
17. Start of the project
It’s a bit like It’s not
print print
online online
mobile mobile
18. TV Print
[audiovisual, emotion, [tangible, inform, inspire]
social]
Online
Mobile
[interaction,
[portable, always-on]
targeting]
23. How the market moved forward
Tablet Consumer
shipments penetration
(mln)
28. iPad – home use
100%
91%
80%
60%
47%
39%
40%
18%
20%
7%
0%
Living
Woonkamer/
bank
Somewhere
Ergens anders
Bedroom
Slaapkamer
Kitchen
Keuken/
eetkamer
Bathroom/toilet
Badkamer/
toilet
room/couch else
32. Happy factor
Website
website 33% 51% 15% 2%
Mobile site
mobiele website 43% 43% 12% 2%%
Smartphone
smartphone 41% 45% 11% 2%%
iPadiPad 43% 46% 8% 3%1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Zeer positief
Very positive Zeer negatief
Very negative
41. Thank you for your attention!
Questions?
• @brechtjedeleij
• /brechtjedeleij
Editor's Notes Windows8Beyond