Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
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Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
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Http://www.kairaymedia.com With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
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Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
- 8. Front Page • 50 popular Subreddits • bit.ly/1pNKAiK
- 12. Be Anonymous
- 18. Opportunities On Reddit • Submissions • Comments • Ads • Self Posts • AMA
- 21. Silent Bans
- 22. What is Spam? • Submitting your own content, be careful (10%) • If you don’t reply and comment • Submitting off-topic links to a community • Submitting too much to a community • If your submissions keep getting downvoted, but you keep submitting • reddit.com/r/spam • List of suspected spammer accounts
- 24. • Domain search for what is already working Research
- 25. Subreddit Rules
- 28. • Review TOP and Controversial Research
- 29. • Domain Search • 3 Months Research
- 30. • Review Moderators for their interests • Submit what they submit Redditinvestigator.com
- 32. The Right Title • Useful, provide context, and be descriptive • Title and description combined • Avoid Title Case • Avoid aggressive calls to action • Spread the word! • Unbelievable • Avoid being discredited
- 33. The Right Title
- 34. • 10am EST or when right mods are active ;) Submit at the Right Time
- 35. Is it Moderated? • Log out on /new • Page by page outside of /new • Look for upvoted • If yes, contact the mods • Be smart on phrasing • Learn from feedback
- 39. Stay Engaged • Vote on comments • Respond where appropriate • Don’t be defensive • Don’t overdo it
- 41. Comments • Self posts • Resources / References • Shopping / Deals Subreddits
- 48. • Auction system launched last month • Self Server starts at $5 • CPM based starting at $.20 CPM • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • Comes with Reddit support
- 49. • Interest or Subreddit Targeting • Interest = Front Page • Subreddit - /r/foodporn, recently visited /r/foodporn, and to /r/foodporn subscribers.
- 50. • Link or Text
- 51. • Create Ads for Reddit • Personalize
- 52. • Engage users • Identify frustration points to solve • Invite interaction • Ask questions • Offer a deal / coupon
- 53. • Be Engaged • Be human • Answer questions • Participate in comments • Monitor constantly • Don’t be defensive
- 54. • Be Creative • Witty titles • Reddit Gold • Reddit only contest
- 55. • Misc Tips • Include a thumbnail • Create a custom landing page • Research • Different ads for each Subreddit • Test
- 58. Designed for Reddit Uses Self Post format Peaks User Interest with Title Suggest Social Sharing
- 60. 317 Comments Stayed fully engaged Light hearted Friendly
- 61. 317 Comments Stayed fully engaged Light hearted Friendly
- 63. • Brand Awareness • Direct customer engagement • Articles / Links • Awards
- 67. • /r/Toronto • Easy to digest title • 53% Converted • 8800% ROI • 5x Traffic
- 68. Things to Remember Don’t focus on Spamming or Gaming Reddit Comment first and regularly Pick the right Subreddits Identify the best content to submit Proper titles are essential Stay engage and present Focus on the long term!
- 69. Thank You! Brent Csutoras CEO, Pixel Road Designs @brentcsutoras
Notas del editor
- Using the posted stats of Uvs and Pvs from Reddit, I averaged it out to 32 PVs per user.
- Please design like the other section pages.
- Adjust main slide with the image on it now.
- Please create section slide for this.
- (notes for brent) I will actually use Reddit when I am looking for Titles around content!
- (notes for brent) I will actually use Reddit when I am looking for Titles around content!
- Title slide for this one. Again, with some reddit character please.