My presentation to Sparks Chamber of Commerce Bizflash on March 4, 2010

1. Personal Branding Bret L. Simmons, Ph.D. College of Business, UNR www.bretlsimmons.com

2. Is your cart before your horse?

3. Agenda Shameless Promotion Operating Principles Examples Questions

5. December 9-10, 2010 Reno, Nevada

6. A Few More Events April 7 – Sparks Chamber Luncheon May 13 – Social Media Panel Discussion at UNR

8. How Did I Get Here?

9. Why are you here?

10. Art The intentional act of using your humanity to create change in another person (Godin, 2010, p. 99)

11. Are You Remarkable?

12. Excellence is a form of deviance DO things your peers are not willing to do

13. Permission

15. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

16. Personal Brand The reasons why people spread the word about your value.

17. Web 1.0, 2.0, 3.0 3 2 1 Anticipatory Conversational Informational

18. Interruption vs. Permission

19. ContentandInboundMarketing

20. SEO?Expert Advice?

21. ContentConversation

22. Consistently Contribute Value

23. Transparency

24. Is your cart before your horse?

25. Social Media You must be personal and conversant

26. Lead with value Wrap the personal around your value

27. Remarkable Value Not Personality

28. Remarkable

29. New business card www.namecheap.com

30. Social Capital Relationships Trust Ability Integrity Intentions Reputation Professionally personal Judgment

31. Name - Picture - Purpose

32. My Brand (partial) simmonsb@unr.edu bret.simmons@gmail.com http://www.google.com/profiles/bret.simmons www.bretlsimmons.com http://bretsimmons.posterous.com/ www.twitter.com/drbret http://www.linkedin.com/in/bretsimmons http://www.facebook.com/bretsimmons http://www.youtube.com/user/eustress http://www.vimeo.com/bretsimmons http://www.slideshare.net/bretlsimmons

33. Order of Importance Linkedin Blog Twitter Facebook Other

34. FLOW Active Twitter: River Blog: Rain Passive Linkedin: Lake Facebook: Stream

35. Integrate

39. Lies

42. Twitter is a broadcast medium

44. Link to your business or blog

45. Contribute value

46. Acknowledge value others contribute

47. Introductions in Twitter, connections offline

48. Be strategic

52. Blogging Godin and Peters on blogging Micro publishing platform Force yourself to become part of the conversation Best damn marketing tool Free

59. Benefits of Blogging Clarity Consistency Challenge Community Commitment

60. What to blog about? Own your own business Work for someone else

61. Some Examples http://sheridanstoryart.com/ http://marketforcause.com/ http://michaellemons.wordpress.com/ http://sharonmarkovsky.wordpress.com/ http://professionaltrainer.wordpress.com/ http://renohomevoices.com/ http://www.outandaboutmarketing.com/ http://www.greatleadershipbydan.com/ http://michaelhyatt.com/

62. Social Media Revolution Link http://www.youtube.com/watch?v=NhPgUcjGQAw

63. DO IT!

64. Questions?