My presentation on inbound marketing to the Sparks Chamber of Commerce Business Luncheon, April 7, 2010

1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comContent and Inbound Marketing

2. Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public

3. April 20 Start

4. http://smart.unr.edu/

5. What did you do today?

6. What Is Your Goal?

7. Growth

8. Customers

9. Remarkable

10. Cycle of Success Employee Performance Customer Loyalty Service Climate Salanova, et al. 2005

11. StrategyOperationsTactics

12. Intent and Design Suppliers Employees Customers Listen Respond Learn

13. Behavior

14. Permission Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. Jason Falls

15. Content Marketing Content: Creating information that meets your customers’ needs Marketing: distributing and promoting that information to a targeted group of people. Joe Pulizzi

16. Joe Pullizi

17. Inbound Marketing Change of mind Relational capacity Remarkable content Get found Halligan and Shah (2010)

19. Engagement Matrix: Tom Webster

20. Blogging Strategy Empower all your employees to blog in an environment where you manage content flow Ask your customers for posts and pictures of their experience with your business Flow that content into keyword targeted blogs Inform your customers when the blog is posted and provide the links Feed relevant content to Twitter and Facebook Repeat often. Chris Baggott

21. Digital Passport Show me your RSS reader What blogs do you read? Do you rank first for your name in Google? Show me your delicious Show me your blog Show me your Facebook, LinkedIn, and Twitter. How often do you update these? Show me your YouTube channel Halligan and Shah (2010)

22. Examples David Lawrence Center Hubspot River Pools and Spa Modative Guy Farmer Dream2Clean Alice Heiman Patagonia Creative Coverings

23. Questions?