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Finding And Generating News

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Brett Atwood
Brett Atwood

This lecture focuses on how PR practitioners can better understand the role and paradigm of the journalists they pitch.

BusinessNews & Politics
1 of 40
Finding and Generating News PR 313
Dealing with Gatekeepers ,[object Object]
Media Gatekeepers ,[object Object],[object Object]
Trading Spaces ,[object Object],[object Object],[object Object]
Some challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do? ,[object Object],[object Object],[object Object]
Helping the Writer ,[object Object],[object Object]
Inside the Mind of the Journalist ,[object Object]
What is Newsworthy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeliness ,[object Object],[object Object],[object Object]
Timeliness ,[object Object],[object Object],[object Object],[object Object]
Timeliness ,[object Object],[object Object],[object Object],[object Object]
Prominence ,[object Object],[object Object]
Prominence ,[object Object],[object Object]
Example ,[object Object],[object Object]
Proximity ,[object Object]
Proximity ,[object Object],[object Object]
Significance ,[object Object],[object Object]
Significance ,[object Object],[object Object],[object Object]
Unusualness ,[object Object],[object Object],[object Object]
Unusualness ,[object Object],[object Object],[object Object]
Human Interest ,[object Object],[object Object]
Human Interest ,[object Object],[object Object],[object Object],[object Object]
Conflict ,[object Object],[object Object],[object Object]
Conflict ,[object Object],[object Object],[object Object]
Newness ,[object Object],[object Object]
Newness ,[object Object],[object Object]
Applying the News Criteria ,[object Object]
Internal ,[object Object],[object Object]
Some Things to Consider ,[object Object],[object Object],[object Object],[object Object]
External ,[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating News ,[object Object],[object Object],[object Object],[object Object]
Develop a Media Campaign Strategy ,[object Object],[object Object]
Media Campaign Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario No. 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario No. 2 ,[object Object],[object Object],[object Object]
Scenario No. 3 ,[object Object],[object Object]
Scenario No. 4 ,[object Object],[object Object],[object Object]
Scenario No. 5 ,[object Object],[object Object],[object Object]

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