1. Personal Resume
& Portfolio
“ABILITY is what you are capable of doing.
MOTIVATION determines what you do. ATTITUDE
determines how you do it.” – Lou Holts
Brett Dovey

2. Table of Contents
• Short bio
• Contact & social media
links
• References
About Me
Resume
• Abbreviated Resume
• Education
• Skills
• Process & Tools
Mining For Zambia
The Glass Recycling
Company
Ford South Africa
Castrol South Africa
Averda South Africa
Bankserv South Africa
Jawitz Properties
Autoquip
Brands
My Work

3. Short Bio
Hi there! I’m a Digital Strategist, Head of Digital, Digital Marketing Manager, SEO Professional, and
Digital Consultant with over 10 years of experience in the industry. I have a strong track record of
developing and implementing successful digital marketing strategies that drive business growth
and help organizations achieve their goals. Whether you’re looking to improve your online
presence, increase website traffic, or generate more leads and sales, I have the skills and
expertise to help. I’m passionate about staying up-to-date with the latest trends and
developments in digital marketing, and I’m always looking for new ways to drive value for my
clients. Let’s connect and discuss how I can help your business succeed in the digital world.
In addition to my experience and expertise, I have a deep understanding of the technical aspects
of digital marketing, including search engine optimization (SEO), social media marketing, email
marketing, and content marketing. I have a proven ability to create and execute effective
campaigns that drive results, and I have a strong track record of managing teams and projects to
ensure that they are completed on time and within budget. I’m a results-driven individual with a
passion for helping businesses grow. I would love to work with you and help your business
succeed in the digital world. Let’s talk and talk about how we can work together to achieve your
goals.

4. Contact & Social Media
SEOPSA
SlideShare
Online
Social Media
Facebook
Twitter
LinkedIn
Pinterest
Webfluential
Website/s
Sensible Designs
doveybrett@gmail.com
Contact no
27817088120
eMail

5. References
Edwina van der Burg
Contact number: 082 410 6101
Email: edwina@flowsa.com
Chadwin Chetty
Contact Number: 082 771 0640
Email: chadwinsc@gmail.com
Tamsyn Friedman
Contact number: 082 602 1644
Email: tamsyn.myer@gmail.com
Tiang Moabelo
Contact Number: 081 552 9305
Email: tiang.moabelo@loadalot.co.za

6. Every brand has stories to tell—stories that
will not only engage, inform, surprise,
delight, and impact their audience, but that
will also deliver on measurable business
goals.
A Marketer sees themselves as a
conduit between the brand and
the consumer.

7. Abbreviated Resume
2011
Managing
Director (Startup
Business)
Sensible Designs
2012
Online Marketing
Coordinator (Startup)
Whatsup Publishing
2012
Head of Social Media
(Startup)
CBR Marketing
2016
Digital Marketing
Manager (Startup)
HelloYes Marketing
2016
Digital & Social
Media Consultant
Meropa Communications
2017
Head of Digital
Sauce Advertising
2019
Head of Digital
Regenesys Business
School
2020
Global Head of Marketing
J Mclaughlin Group
2022
Digital Marketing
Strategist
Good e-Learning

8. 2022 - 2023 (in progress)
Data Science
Python – 100 Days of code
Python (Google IT Automation with Python Professional Certificate)
UX Design Foundations (Google UX Design Professional Certificate)
Programmatic Advertising Foundations
Data Analyst / Business Analyst (365 Data Science)
Data Analyst | Full-Stack Engineer | Machine Learning (Codecademy)
2016
Digital Garage
Fundamentals of Digital Marketing
SEO Professional - SEOPSA
2013
Social Media Marketing – Get Smarter
Education
2019
Marketing Communications
Leading a Marketing Team
BSc – Computer Science UoP (in progress)
2018
Diploma Ultimate Digital Marketing
Programme
Diploma Blogging & Content Marketing
2017
Social Media Marketing Diploma
Advanced Diploma Digital Marketing
Digital Marketing Diploma
Advanced Diploma Digital Marketing
AdWords Certified
(Search/Mobile/Video
2014
Digital Marketing – Red & Yellow
2011
Diploma in Web Design
Diploma in Project Management
Diploma in Multimedia
Diploma in Web Business Development and Marketing
Diploma in Social Media Marketing

9. ● Understanding of digital marketing channels and platforms
● Data analysis and interpretation skills
● Knowledge of marketing automation tools and CRM systems
● Search engine optimization (SEO) expertise
● Content marketing and copywriting skills
● Paid advertising experience (e.g. Google Ads, Facebook Ads)
● Social media marketing proficiency
● Email marketing knowledge and expertise
● Conversion rate optimization (CRO) skills
● Web analytics and reporting skills
● Project management skills
● Budget management and forecasting skills
● A/B testing and experimentation knowledge
● Understanding of customer segmentation and targeting
● Strong communication and interpersonal skills
● Leadership and team management skills
● Creative and strategic thinking ability
● Knowledge of UX design and user behavior
● Continuous learning and staying updated on the latest digital marketing trends and
strategies.
Core
Digital
Skills

10. Google Analytics
Goal Tracking
Google Tag Manager
Conversions (CRO)
Skills
Digital
Event Tracking
Funnel Tracking
UX (User Experience)
Findability Audits
Usability Audits
Functionality Audits
Accessibility Audits
User Centric Design Customer
Journey Evaluation
Industry & Competitor Review
Evaluation of consumer behaviour
Development of Buyer Personas
Strategy
Identify Goals & KPIs
Evaluate & Audit Digital Channels &
Assets (Owned |Earned|Paid )
Creation of content plan & messaging
Keyword Research & Targeting
Full Website Technical Audit
Indexing, Sitemaps and Website
Submission
SEO - Search Engine Optimisation
Rich Snippets & Schema Markup
Page Titles & Metadata
On Page Content Optimization
Link Building
Reports/Analytics/SEO Tools

11. Development of Landing Pages
Usability testing
Integration & addons
Web Development
Skills
Digital
Wordpress/Joomla
HTML/CSS
Automation
User journey auditing
Emailer design & development &
distribution
CRM
Process & Workflow development
Tools used:
Zapier/Sendinblue/Mailchimp/HUBspot
CRM/Bespoke CRM/Data Studio
Lead (data) segmentation & analysis
Development of advertising
collateral
Development of media buying
strategy and plan
Implementation of media plan
Advertising
Optimization of media plan on
native platforms
Tools used: Google Ads - Search & Display /
Youtube ads
Brand Bible
CI Guideline
Playbook Development
Brand Strategy
Marketing Strategy
Marketing Budget
Logo Development/Tone/Topography

12. Monitor/Listening
Review Insights
Analysis
ORM (Online Reputation Management)
Skills
Social
Media
Reporting
Tools used: Brandseye/Sprout/Pulsar/Adobe
Social/Meltwater
Reporting & Analysis
Identify client’s objectives & KPIs
Benchmark channels performance
Develop Custom Dashboards
Provide actionable insights
Present campaign findings &
results
Research trends
Industry & Competitor Review
Evaluation of consumer behaviour
Development of Buyer Personas
Strategy
Identify Goals & KPIs
Evaluate & Audit Digital Channels &
Assets (Owned |Earned|Paid )
Creation of content plan & messaging
Development of advertising
collateral
Development of media buying
strategy and plan
Implementation of media plan
Advertising
Optimization of media plan on
native platforms
Development of tactics
Development of campaigns
Tools used: Facebook Ads/Twitter
Ads/LinkedIn Ads

13. Community Management on
Facebook, Twitter, LinkedIn, YouTube,
Instagram etc
Content Development on all Social
Media Platforms (Editorial
Calendars) - From Ideation to
Scheduling
Customer Relationship
Management and Database
Development.
Social Media
Skills
Social
Media
Additional
Graphic Design
(GIFs/Animation/Video)
Public speaking
(Workshops/Training sessions)
Budgeting
Analysis/Optimisation
Influencer outreach &
identification

14. Ownerships of accounts against delivery
of specific timelines & targets
Management the production and
development of campaigns from
concept to rollout
Brief internal departments
Project Management
Skills
Account
Management
Produce Project timelines
Client Handling
Run weekly status tracking sheets
Develop face to face interactions
Evaluate, report and present on
digital effectiveness post campaign.
Provide effective solutions for day
to day occurrences.
Proactively provide insights based
on digital tools used.
Development of proposals, retainers
Tracking, billing and Invoicing of
digital offerings and services.
Upsell new tech or offerings
Commercial
Transference of knowledge
providing advice and guidance
based on data as well as latest
trends.
Management of workflow
Knowledge
Benchmark channels performance

15. Process & Tools
Online Reputation
Management
Tools: - Brandseye,
Hootsuite,Tracx, Adobe Social
Social Media &
Digital Dashboards
Tools: Hootsuite,
Sprout Social
Looker (Data Studio)
Salesforce
Notifications
Tools: Native
Platforms, Sprout
Social,Tweetdeck,
Hootsuite
Report & Analysis
Tools: Hootsuite,
Sprout Social, Fan
Page Karma, Tracx,
Digital dashboards
Content Curation
& Development
Tools: SEMrush, Hootsuite, Sprout
Social, Post Planner, Scoopit,
Feedly, Google Trends
Listen
Engage
Publish
Measure
Manage

16. Industries I
Have Worked
In
Education
Automotive
Technology
Furniture Removal
Mining
Government
Recycling
Banking
Real estate
Sport
News Recruitment
Travel
Hospitality
Tourism
Transport
FMCG (Food)

17. + 17
Verticals
+ 45
Brands
+ 12
Years Industry
Experience
+ 35
Articles Written

18. My Work
Collection of written pieces
Written Pieces
● Get ready for the future of digital marketing – it’s all about customer experience.
● AI: the game-changer for digital marketing now & in the future
● Marketing Technology Is Taking Technology Marketing By Storm | LinkedIn
● Digital Marketing: The Way of the Future | LinkedIn
● The PoPI Act: implications for digital media (flowsa.com)
● Cost of a New A-Rated Boiler (jmclaughlingroup.co.uk)
● How to Increase Website Traffic Without Social Media? | LinkedIn
● Does Your Social Media Content Pass the "Blink Test"? | LinkedIn
● PROBLEM SOLVING TECHNIQUES TO ACHIEVE YOU LIFE PLAN | LinkedIn
● What stops your thumb? | LinkedIn
● Why Timing is Everything | LinkedIn
● Think you’re cut out for Social Media? | LinkedIn

19. My Work
Full Site Management
● Search Engine Optimisation
● Landing Page Development
● Digital Marketing Strategy
● Digital Media Campaigns
● Google Analytics
● Search Engine Marketing
● Google Ads
● Content Development Strategy
● Go to market Strategy
● Cold Email Strategy
● B2B & B2C Strategy
Brand: Good e-Learning
Tools Used
● SEMrush
● WordPress
● Salesforce
● MailChimp/Send in Blue
● Cognism
● Sales Navigator

20. My Work
Bounce Rate: 36.99 %
Users: 18340 (12.2% returning)
Organic Growth: 27.90%
Full Site Management
● Search Engine Optimisation
● Landing Page Development
● Digital Marketing Strategy
● Social Media Strategy
● Social Media Campaigns
● Google Analytics
● Social Media Advertising
● Google Ads
Highlights
Brand: RST Boilers (J Mclaughlin Group)
Social Media : 375.21%
Direct: 11.88%
Leads Generated: 6904
CPA: £9.06 (benchmark £13)

21. My Work
Bounce Rate: 43.32%
Users: 15060 (9.8% returning)
Organic Growth: 55.89%
Full Site Management
● Search Engine Optimisation
● Landing Page Development
● Digital Marketing Strategy
● Social Media Campaigns
● Google Analytics
● Google Ads
● Social Media Advertising
Highlights
Brand: LoadALot
Direct : 32.58%
Paid Search: 167.36%
LoadALot – We Make Moving Effortless
CPA: R265.49 ⇒ R50.11 (81.13% Improvement)
Conversion rate: 4.35% ⇒
20.24%

22. My Work
Bounce Rate: 19.08%
Users: 67666 (34.1% returning)
Organic Growth: 2.9%
Full Site Management
● Search Engine Optimisation
● Landing Page Development
● Digital Marketing Strategy
● Social Media Strategy
● Social Media Campaigns
● Google Analytics
● Social Media Advertising
Highlights
Brand: Mining For Zambia
Video Views : 122 022
e-Book Download : 7383 (Social ROI: 73.83%)
Discover the Industry at the Heart of the
Zambian Economy. (miningforzambia.com)

23. My Work
Bounce Rate: 46.12 %
Users: 41553 (24.3% returning)
Organic Growth: 71.7%
Full Site Management
● Search Engine Optimization
● Web Development (New Website)
● Content creation & Updates
● Google Analytics & Reporting
Highlights
Brand: The Glass Recycling Company
The Glass Recycling Company - Home 2021
| The Glass Recycling Company

24. My Work
Social Media & ORM
● Client Relationship Management
● Community Management
● Online Reputation Management
● ORM Reporting
● Social Media Reporting
● Crisis Management & Reporting (Ford
Kuga)
Tools Used
Brand: Ford South Africa
● Business for Facebook
● Sprout Social
● Pulsar
● Synthesio
● Adobe Social
● Twitter
● Instagram
Ford | Facebook

25. My Work
Full Site Management
● Emailer Design & Development
● Email Coding
● Email Distribution
Tools Used
Brand: Castrol South Africa
● Dreamweaver
● Mailchimp
● Dotmailer
● Photoshop
WELCOME | CASTROL SOUTH AFRICA
Open Rate: 30.83 %
CTR %: 5.4%
Highlights

26. My Work
Emailers & Infographics
● Emailer Design & Development
● Email Coding
● Email Distribution
Tools Used
Brand: Averda South Africa
● Dreamweaver
● Mailchimp
● Dotmailer
● Photoshop
Infographic Design
Infographic
Averda - South Africa Home

27. My Work
Emailers
● Emailer Design & Development
● Email Coding
● Email Distribution
Tools Used
Brand: Averda South Africa
● Dreamweaver
● Mailchimp
● Dotmailer
● Photoshop
BankservAfrica

28. My Work
Full Site Management
● Search Engine Optimization
● Google AdWords
● Google Analytics
● Reporting
● Campaign Development
Tools Used
Brand: Jawitz Property
● Crazyegg
● Excel
● Google Ads
● Google Analytics
Property Sales, Rentals and Management |
Jawitz Properties

29. My Work
Full Site Management
● Search Engine Optimization
● Google AdWords
● Google Analytics
● Reporting
● Campaign Development
● Landing Page Development
● Web Development
Tools Used
Brand: Autoquip
● Crazyegg
● Excel
● Google Ads
● Google Analytics
● Wordpress

30. My Work
Campaign Management
● Campaign Management
● Social Media
● PPC
Tools Used
Brand: Road Accident Fund
● Google Ads
● Facebook Ads
● Gleam
Reach: 33 Million People
Twitter Impressions : 19 Million
Highlights
Competition Entries : 3500
Facebook View hrs: 2200 minutes

31. My Work Brands a worked on

32. My Work Brands a worked on

33. Campaign Example Brand: Bidvest McCarthy