1. TVA
360°
Virtual
Tours
Brett
Henderson
Mission
Statement
TVA
360
is
a
company
that
creates
high
quality
virtual
tours.
We
have
created
a
website
to
provide
information,
samples,
and
contact
info
for
our
customers
and
potential
new
customers.
We
are
proud
of
our
product
and
we
want
to
share
it
with
everyone.
TVA
stands
for
Tyler
Van
Arsdale,
who
is
the
owner
of
this
company
as
well
as
the
inventor
of
the
program
used
to
create
the
virtual
tours.
We
pride
ourselves
on
having
a
technologically
advanced
product
as
well
as
great
customer
service.
We
know
that
our
virtual
tour
is
a
high-­‐quality,
high-­‐functioning,
and
technologically
savvy
product.
None
of
our
competitors
have
the
quality
of
tour
that
we
provide.
We
will
be
using
our
web
presence
to
showcase
our
talents
and
keep
in
touch
with
our
customers,
as
well
as
gain
new
customers.
We
chose
to
do
a
blog
because
according
to
an
article
in
the
Journal
of
Advertising
Research,
“Blogs
have
become
highly
fashionable
among
writers,
readers,
and
marketers.
They
are
now
leading
destinations
among
web
users”
(Colliandr
J.
March
2011).
We
will
drive
our
web
presence
to
our
blog
through
Twitter,
YouTube,
Facebook,
and
Email.
Target
Audience
Our
primary
target
market
will
be
insurance
agencies
because
we
want
to
provide
our
services
to
helping
people
in
need.
We
would
provide
a
virtual
tour
that
would
showcase
all
of
the
valuables
that
each
of
our
customers
own.
This
service
would
be
used
if
a
disaster,
such
as
a
fire,
tornado,
or
hurricane
occurred
and

2. destroyed
their
property.
This
would
aid
the
insurance
agencies
in
helping
replace
customers’
valuables.
Our
secondary
target
market
will
be
brokerage
firms
in
the
Tulsa,
Oklahoma
area.
We
would
like
to
tap
into
the
more
expensive
houses
in
price
ranges
over
$180,000.
The
areas
that
we
want
to
use
are
the
surrounding
cities
of
Tulsa,
such
as
Broken
Arrow,
Jenks,
and
Sand
Springs.
The
customer
will
use
our
product
to
sell
their
house
as
quickly
as
possible
by
showcasing
their
house
on
the
Internet.
Our
customers
want
to
sell
their
house
and
get
it
off
the
market.
The
only
requirements
for
using
our
product
are
to
have
a
house
for
sale.
Needs
The
needs
we
are
trying
to
fulfill
for
the
user
are
samples
of
the
product,
information,
answers
to
questions,
interaction
with
the
company,
and
company
updates.
We
want
to
provide
as
much
information
as
we
can
to
keep
people
interested
in
TVA
360.
Working
with
the
company
as
a
consultant
for
the
past
two
years,
I
have
had
the
opportunity
to
talk
with
potential
customers
about
what
they
think
we
need
to
provide.
According
to
the
feedback,
we
need
to
get
our
product
out
in
front
of
people
so
they
can
see
the
full
effect
of
what
our
tours
can
provide.
We
know
that
if
we
can
get
enough
people
to
see
the
high-­‐class
product
that
we
provide,
we
can
make
a
huge
splash
in
the
industry.
We
ran
a
SWOT
analysis
of
our
company
to
show
what
we
can
provide
and
what
we
need
to
improve
(see
figure
1).
On
the
Website,
they
will
get
to
see
samples
of
tours
with
voice-­‐overs
that
serve
as
a
testimonial
of
our
product.
The
samples
of
the
product
are
the
most
important
need

3. of
the
consumers,
and
that
is
our
main
reason
for
having
a
web
presence.
The
rest
of
the
information
is
just
to
provide
a
reason
for
people
visiting
our
site
more
than
once.
The
needs
of
our
consumers
are
something
we
take
very
seriously,
so
we
are
continually
uploading
more
tours
that
we
shoot,
blog
posts
that
the
consumers
can
read,
and
a
continually
updated
site
they
can
frequently
visit.
(Figure
1)
Content
Our
content
meets
the
needs
of
the
audience
by
providing
blog
posts
that
introduce
us,
break
down
pricing,
and
share
our
adventures
and
other
tips
that
we
think
are
important.
We
based
our
content
off
of
three
different
steps
that
we
found
in
Tactics
Journal:

4. • Deliver
Value
–
Focus
on
the
customer
not
the
company,
think
of
the
company
as
a
publisher,
and
promote
resources
not
products
and
services.
• Have
a
Voice-­‐
A
blog
theoretically
is
a
personal
journal.
So
have
a
personality
not
a
PR
department’s
personality.
• Think
Visually-­‐
Look
at
your
blog
post.
Break
up
the
copy
and
make
it
readable
to
the
consumers.
Use
subheads,
bullets
bold
face
lead-­‐ins,
links
and
highlight
words.
(Wyile
A.
July
2011)
We
have
created
a
focal
point
on
the
home
page
with
our
name
and
slogan
of
the
company.
According
to
the
article,
“Hummingbirds,”
“…your
focal
point
is
the
equivalent
of
a
big
sign
that
says,
‘Really
amazing
stuff
starts
here’”
(Hummingbirds).
We
have
used
the
5
principles
of
media
creation
according
to
the
“Principles
for
a
New
Media
Literacy”
article
that
was
published
in
the
Berkman
Center
for
Internet
and
society
at
Harvard
University:
1. Do
your
homework,
and
then
do
some
more.
2. Get
it
right,
every
time.
3. Be
fair
to
everyone.
4. Think
independently,
especially
of
your
own
biases.
5. Practice
and
demand
transparency.
(Gillmor
D.
2008)
Blog
posts
are
an
important
product
of
the
site.
It
allows
us
to
bring
in
potential
customers,
as
well
as
keep
them
coming
back.
It
makes
the
website
feel
less
like
a
company
pushing
business
on
them,
but
still
keeps
them
informed
and
our
business
in
their
mind.
The
blog
posts
will
vary
in
information
such
as
Meet
the

5. Owner,
Introduction
to
the
Company,
Updates
on
Products,
and
Polls.
We
will
post
polls
once
a
week
on
different
topics
to
keep
the
audience
feel
like
part
of
the
team,
while
it
allows
us
to
gather
consumer
feedback.
Guests
will
also
get
to
comment
on
the
site
to
leave
feedback
about
our
products
and
sevices.
The
comments
will
be
monitored
by
our
team
in
order
to
collect
useful
responses
and
keep
spam
or
inappropriate
content
off
of
the
site.
We
have
a
Frequently
Asked
Question
page
where
questions
are
answered
directly
by
the
owner.
We
decided
to
have
them
answered
by
Tyler
to
bring
a
sense
of
comfort
to
the
consumer
by
connecting
the
audience
with
the
owner.
It
gives
them
the
feeling
that
Tyler
is
answering
their
questions
directly.
We
chose
to
have
a
photo
gallery
to
showcase
some
of
the
photos
we
have
taken
at
the
tour
shoots.
This
serves
as
a
place
to
showcase
our
talent
and
creativity.
It
also
gives
the
consumer
some
really
cool
pictures
to
look
at
and
will
keep
bringing
them
back
to
our
site.
They
will
also
like
it
because
it
will
show
off
their
house
to
every
viewer
that
comes
to
the
site.
It
will
give
them
a
sense
of
pride
to
know
that
their
house
can
be
showcased
on
our
site.
All
of
our
efforts
to
get
people
to
the
site
will
pay
off
when
they
click
on
the
virtual
tour
tab.
On
this
tab
they
will
get
to
see
samples
of
tours
that
we
have
completed.
These
tours
are
filmed
and
are
uploaded
on
YouTube
and
embedded
on
the
page.
The
videos
will
be
a
sample
of
the
virtual
tour
to
give
the
audience
an
idea
of
what
the
tour
is.
The
sample
will
provide
a
voice-­‐over
that
gives
a
testimonial
to
our
efforts,
and
it
will
give
an
outside
voice
so
our
audience
feels
comfortable
on
the
site.

6. Social
Media
Facebook
will
be
a
big
part
of
how
we
integrate
social
media
into
our
site.
We
have
created
a
Facebook
fan
page,
and
it
has
been
posted
to
the
website
as
a
widget.
Consumers
who
visit
the
site
will
be
able
to
“Like”
the
fan
page
without
clicking
off
of
our
page.
This
will
give
them
updates
on
happenings
on
the
blog
as
well
as
serving
as
a
forum
for
our
consumers
to
communicate
with
each
other
and
with
us.
We
chose
to
have
a
Facebook
because
of
the
large
numbers
of
users
and
its
continuing
expansion.
In
an
article
in
the
“Mobile
Marketing
Association,”
it
says
that
59.57%
of
the
sample
survey
respondents
had
a
Facebook
(Sangwon
L.
Winter
2011).
Twitter
will
be
used
to
provide
updates
to
our
audience.
We
will
use
it
to
let
people
know
what
is
currently
happening
on
our
site.
We
are
using
Twitter
because
of
the
monthly
user
rate,
which
is
rapidly
growing
in
the
recent
years.
A
study
in
the
Mobile
Marketing
Association
that
shows
“between
December
2008
and
Februrary
2009,
Twitter
adoption
already
passed
the
critical
mass
point
at
which
enough
individuals
have
adopted
an
innovation
so
that
the
innovation’s
further
rate
of
adoption
becomes
self-­‐sustaining"
(Sangwon
L.
Winter
2011).
We
try
to
follow
Susan
Gunelius’s
Twitter
Dos
and
Don’ts
to
make
sure
we
are
following
the
correct
code
of
conduct
on
twitter.
She
has
six
different
guidelines
that
we
use:
1. "Do
you
have
a
plan"
–
We
will
spend
time
throughout
each
workday
that
we
are
on
Twitter
reading
through
our
@
mentions,
replying
to
questions,
and
connecting
with
our
followers.

7. 2. "Don’t
over
promote"
–
We
will
follow
the
80
–
20
rule
in
which
80%
of
our
tweets
will
be
non-­‐promotional
while
the
other
20%
will
promote
the
company.
3. "Do
integrate
your
efforts
with
other
marketing
initiatives"-­‐
We
will
include
our
Twitter
address
with
all
of
our
marketing
pieces.
This
will
connect
our
users
to
our
website
and
allow
them
to
get
updates
on
new
posts
and
other
content
provided
such
as
new
tours,
links
and
photos.
4. "Don’t
get
too
personal
or
too
negative"
–
We
follow
the
rule
of
“If
you
wouldn’t
share
information
with
a
customer
in
person,
then
you
definitely
shouldn’t
share
it
on
Twitter.”
We
will
also
shy
away
from
being
negative
on
our
Twitter
page.
5. "Do
engage
and
interact"
–
We
will
make
an
effort
to
engage
in
conversation
and
connect
socially
with
our
followers.
We
want
to
have
a
good
time
and
promote
our
information
that
we
have
for
every
day
life
such
as
pricing
and
what
they
can
use
a
tour
for.
6. "Don’t
use
corporate
Jargon
or
rhetoric"
–
We
don’t
want
to
build
a
relationship
with
scripted
brochure
we
want
to
interact
like
a
human
and
not
a
robot.
(Gunelius
S.
March
2011)
These
steps
will
help
our
company
stay
connected
with
our
followers
and
keep
them
coming
back
to
the
site.
We
believe
if
we
can
keep
a
social
friendship
with
our
customers,
they
will
remember
us
when
it
comes
time
to
have
work
done.
Our
tours
will
be
sampled
by
making
YouTube
videos
with
voice-­‐over
testimonials.
We
chose
a
YouTube
channel
because
of
the
reach
that
it
has
to
the

8. younger
generation.
Clement
Chau
said,
“YouTube
provides
a
sociotechnical
platform
to
support
a
participatory
culture
among
young
YouTubers”
(Chau
C.
Winter
2010).
Three
samples
of
the
tours
will
be
embedded
on
our
page
with
a
link
to
the
YouTube
channel
where
they
can
view
more
samples.
There
will
also
be
a
link
to
the
website
that
has
all
of
the
virtual
tours
that
we
have
done
so
they
can
look
at
them
if
they
want
more
information.
We
have
an
e-­‐mail
account
set
up
for
people
who
want
to
get
in
contact
with
us.
They
will
be
able
to
email
us
with
questions,
to
book
appointments,
and
receive
newsletters
of
what
is
happening
with
the
company.
E-­‐mail
is
a
quick
and
price
efficient
way
of
communicating.
Our
main
focus
of
our
website
is
to
establish
our
web
presence.
We
live
in
a
generation
where
our
audience
needs
information,
and
they
need
it
fast.
We
spend
a
lot
of
time
updating
our
Facebook,
Twitter,
and
YouTube
channels
to
make
sure
our
audience
has
that
information.
We
want
to
continue
to
post
blog
updates
and
information
that
will
keep
brining
customers
back
to
the
site
on
a
regular
basis.

9.
Reference
Page
• Lee,
S.,
&
Cho,
M.
(2011).
SOCIAL
MEDIA
USE
IN
A
MOBILE
BROADBAND
ENVIRONMENT:
EXAMINATION
OF
DETERMINANTS
OF
TWITTER
AND
FACEBOOK
USE.
International
Journal
Of
Mobile
Marketing,
6(2),
71-­‐87.
• Chau,
C.
(2010).
YouTube
as
a
participatory
culture.
New
Directions
For
Youth
Development,
2010(128),
65-­‐74.
doi:10.1002/yd.376
• Adams,
J.,
Brunner,
B.
R.,
&
Yates,
B.
L.
(2010).
Social-­‐Structural
Factors
and
E-­‐mail
Communication
with
College
Students:
A
National
Study
of
Journalism
and
Mass
Communication
Faculty.
International
Journal
Of
Instructional
Media,
37(3),
251-­‐262.
• Wylie,
A.
(2011).
Polish
your
posts:
3
ways
to
improve
your
blog
copy.
Public
Relations
Tactics,
18(7),
7.
• Following
the
Fashionable
Friend:
The
Power
of
Social
Media.
(2011).
Journal
of
Advertising
Research,
51(1),
313-­‐320.
• DeKay,
S.
H.
(2011).
Doing
What’s
Right:
Communicating
Business
Ethics.Business
Communication
Quarterly,
74(3),
287-­‐288.
doi:10.1177/1080569911413813
• Bakshi,
S.
(2011).
Blogged
down:
What
makes
a
good
blog.
Public
Relations
Tactics,
18(3),
16.
• Shoemaker,
P.
J.,
&
McCombs,
M.
E.
(2003).
Survey
Research.
Mass
Communication
Research
and
Thoery.
• Gillmore,
D.
(2008).
Principles
for
a
New
Meda
Literacy.
Berkman
Center
for
Internet
and
SOciety
at
Harvard
University.
• Layout:
Where
to
put
your
visuals
&
type
for
impact.
(n.d.).
Humming
Birds,
71
-­‐
81.