2. @UrbanRenstrom
Urban Renström,
Founder, Owner
Viking Marketing Solutions is a Digital Marketing Agency specializing
in transforming businesses into social business. Social Media
Strategies, Content Marketing Strategies, Digital Marketing and
Training.
“Know, Like, Trust — is the moniker for getting customers. Social
media allows you to scale ‘word of mouth’ recommendations to build
trust, win new customers and access new markets. Businesses that
embrace social, to build trust, have a huge competitive advantage
and are achieving success”.
44. @UrbanRenstrom
Process of making your site easy for
Google, Bing, and Yahoo to find.
Technical
and
Non-Technical
25%, 75% on page, off page
SEO – Search Engine Optimization
52. @UrbanRenstrom
“...we’re psychologically
hardwired to trust beautiful things,
and the same goes for websites.
Our offline behaviour and
inclinations translate to our online
existence.”
Dr Brent Coker
Trust & Credibility - The Duck Factor
53. @UrbanRenstrom
Design does Matter
Address, phone number
‘Contact us’ last menu tab.
Provide staff bios and photos
Show photos of your office
Use a branded email address @gmail.com
Copyright date is current
Trust marks. Use The Verisign Seal security seal.
Customers reviews
Offer free products/services trails
Money back guarantees / Written return policy
Badges – IIA, County Enterprise Board.
Privacy policy – email and data
54. @UrbanRenstrom
Nurture prospects
Top of Mind marketing
Relationship building
Trust forming
Email is Social’s secret weapon
Hugely Profitable ROI: $40:$1
Email Marketing
– Still Alive?
Very, very alive
and effective!
www.flickr.com/photos/thegajman/6645640933/
59. @UrbanRenstrom
Pricing Myths
"How Much Should We Charge?"
1) You believing everyone should be happy to pay for your
product.
2) Keeping the price fixed for ever.
3) There is a 'perfect' price everyone happy & give you max
profit.
4) Not charging for your product, because 1,2,3 are not
answered.
Your target market is not every person on the planet nor is
your pricing.
64. @UrbanRenstrom
Larry
Funded Tech Start-Up
Background:
Founder w/ partner
Funded / ready for funding
Degree: Science, Computer
Science, Business
Identifiers:
Tech Adoption Stage: Innovator
Social Technographics: Ladder/Creator
Buzz words: Let's Build, MVP
Mannerisms: Always connected
Motivations -Success
Engages – Stories
Pain Points:
1) Awareness for business
2) Customers
3) Cash flow. #Marketing
Demographics:
Male
25-45 €15-20k
urbanite
Goals:
Primary: Get business noticed
Secondary: not paying for it.
How I can Help Solve Challenges:
Strategy, plan, execute
Inbound Marketing
Marketing Messaging:
Provide a complete digital
marketing framework to get you
leads, customers and loyalty
Common Objections:
Trust, Risk, Cost
Can be Found
G+, Twitter, LinkedIn, niche
network
65. @UrbanRenstrom
Content is the beginning, end and
middle of your marketing/sales!
Its that important.
Contents Purpose: Accelerates the
Know, Like, Trust You before I Buy
Content Drives Behaviours
78. @UrbanRenstrom
People are there
Excellent Targeting
‘easy to do’
Build a Community Fans, Supporters
CPC, CPM << Google
Integrate with your Website
Generate Leads – email marketing
Why Facebook?
81. @UrbanRenstrom
Ecwid – ecommerce app - free
and paid
shopify – ecommerce – paid
heyo – ecommerce- mobile –
paid
North Social – ecommece,
more – paid
All the apps offer – Fan growth,
promotions, sales
Facebook Apps - 3rd Party
86. @UrbanRenstrom
“Make your press release (the story)
about your customers and their
issues not about you how great you
think your product is.”
@laurajRyder Offaly Independent
PR - Its Role in Sales