This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014.. I call my social strategy “#ShowUcare Social” & this list of books is part of step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the Best & Be Yourself! #ShowUcare The book on each slide is hyperlinked to the authors home page as I recommend reading all 10! Social is my passion because I LOVE PEOPLE.. So with that being said STEP 1 of “#ShowUcare Social” is Learn & Listen to those who are Living Social not just talking about it.. There are lots of great books out there but there are also too many books written by people that realized writing and talking about social was a good way to get money since it was such an immature medium yet they themselves don't live or do social like they are telling you to do… I believe for brands and social employees to truly connect and embrace the power of social they must first have a great team, a great culture and a strategy for strong communication. So I believe a good mix is required from Leadership to Culture to Social Business to Content Management to Communication to Social Media. Here are the books that I recommend because not only did I learn from reading the books but I learn from engaging and collaborating with these leaders on a daily basis!

1. #SHOWUCARE SOCIAL

3. LISTEN & LEARN FROM THE BEST
To live & love Social I studied:
Leadership, Culture, Social Business, Content
Management, Marketing, Communication & Social
Media.

4. • Influence with Enchantment:
Likeability, trustworthiness and a
great cause.
• Importance of connecting a good
idea with the customer experience
that they will remember.
• How to empower, enchant,
influence & use technology while
Enchanting your boss!
ENCHANTMENT: THE ART OF CHANGING HEARTS,
MINDS, AND ACTIONSBY @GUYKAWASAKI
Guy is an inspiration & who I model my role
as an Evangelist after.. His ability to connect
technology to people is unmatched!

5. • How to Compete, Win & Expand
Through Collaboration
• Productivity, Engagement and
communication requires social
collaboration.
• Real world examples, best practices &
step by step guides for social business
success while improving top line
revenue, profit and employee/customer
loyalty
THE PURSUIT OF SOCIAL BUSINESS
EXCELLENCEBY @VALAAFSHAR
Vala’s examples & insights in the book are only
matched but his personal touch and leadership as
C-Suite executive who embraces the power of
social!

6. • How to Tell Your Story in a Noisy Social
World
• The art of storytelling & giving on social
that will transform the value you find in
social.
• Mastering the right hook after you
mastered the setup with storytelling &
converting traffic to sales.
• Create Conversations, tell stories but
Context matters!
JAB JAB JAB RIGHT HOOK BY @GARYVEE
Gary has done it & is still doing it… this book
changed how I told my story & transformed
how I thought about sharing & giving on
social!

7. • The New Measure of Success
• ROI needs to include RonR & how RonR
value grows over time with loyalty as
ambassadors
• Power of Listening, making it about them
& helping the people as your audience.
• Invest in the people and build
relationships with your followers of value!
RETURN ON RELATIONSHIPS
#RONR BY @TEDRUBIN
I am lucky to call Ted a friend & that is because
he lives & breathes the power of social
relationships.. My idea of social friends changed
because of #RonR

8. • Social media strategy for those that want to live
social media not just do it!
• Learn how to manage your brands social
footprint with a game plan for better
engagement! Educate, Illuminate, and Make ‘Em
Smile.
• Understand power of transparency!
• My Review:
https://medium.com/@iSocialFanz/scott-levy-
proves-why-those-that-understand-social-must-
tweet-naked-5b1dfd2979c1
TWEET NAKED BY @FUELONLINE
Scott does a great job of teaching you the basics
while giving you Social Media Strategy tips that I
implemented immediately

9. • How Great Leaders Inspire
Everyone to Take Action
• How to be a leader, inspire others
and be successful over and over!
• The power of inspiring by
focusing on “Why you do what
you do”
STARTS WITH WHY BY @SIMONSINEK
Simon inspired, motivated & taught me how to be a
better leader! This book changed how I engaged
with my employees as well as how I looked at
leadership..

10. • Why Smart Marketing is about
Help not Hype
• How to create content that
HELPS and useful for customers!
• Standout from the noise, Help the
community to create customers
for life!
YOUTILITY BY @JAYBAER
Jay transformed what I thought about content &
blogging from something that you did for marketing
to something you do for the community!

11. • Social Employee isn’t a fad..
Employee Advocacy works & they
use IBM, AT&T, Dell and Cisco as
examples
• What it means to be a social
employee & lead social employees
• How to build a culture that breads
engaged & passionate employees
THE SOCIAL EMPLOYEE BY @CKBURGESS &
@MBURGESS
Watch Mark Burgess at TedxNavesink
I use the lessons & examples in this book in every social
business strategy session I deliver.. I am a better employee &
made companies see the value of social employees because
of this book!

12. • There is no B2B or B2C: It’s Human to
Human #H2H
• Humans want to feel, and care and have
a relationship with other humans no
matter the technology or social network.
• Disrupt the right way
• Transparency, Empathy, Imperfection
are what make people want to
communicate with you!
HUMAN TO HUMAN BY @BRYANKRAMER
Bryan forces you to rethink what it means to communicate!
This book inspired me to be more transparent & 100% myself
on social!

13. • #ProudFreak
• Be Yourself, Take what makes
you a freak & embrace it & make
it of value to others!
• Daily Productivity, Be an
Employeepreneur, Dealing with
Challenges & haters
THE FREAKS SHALL INHERIT THE EARTH BY @CHRISBROGAN
I’ve always been proud of who I was & what made
me unique! Chris made me believe and helped me
understand how to make that work in business!

14. • This was inspired by comments & questions I received after being placed
on the TOP 50 Digital Marketers RT in 2014..
• I call my social strategy “#ShowUcare Social” & this list of books is part of
step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the
Best & Be Yourself! #ShowUcare
• The book on each slide is hyperlinked to the authors home page as I
recommend reading all 10!
• I created a list that includes these authors and others that I believe you
should follow & learn from on twitter:
• If you thought this was valuable please share with others & for more
information visit my website: www.iSocialFanz.com & follow me on twitter:
@iSocialFanz