Strategy, Social, Content Plan for an Interior design firm.

1. Home Décor, Interior Design
Partners: Interior Designers / Sales / Clients
Kohler / Caeserstone / Snaidero / Novamobili
Industry Niche

2. • Identify Target Market
• Evaluate Competition
• Create A Marketing Plan (Define Goals)
• Define Budget
Strategic Approach

4. Strategy
• Website Strategy
• Social Media Strategy
• Content Strategy
• Print, Magazine & Brochures
• Images and Video
• Email Marketing & Lead generation
• Paid Media
• SEO
• Referrals & 3rd Party sites
• Experiential Strategy

5. Target Market
• Home owners who seek high quality mid-range and luxurious
fittings
• Institutional investors in the local hospitality industry
Market Opportunity:
Currently, local property developers are frequently
turning overseas to China and India for house fittings such as
ceramic tiles, fitted kitchens, wooden flooring and sanitary
ware, all with a view to wooing high-end buyers and tenants.

6. Brand / Product Positioning
Lifestyle Marketing & Inspiration
Social Media & Influencers
Visual Content
Digital Ads
Creating An Image
The right image in communication draws the right customers from
your general target audience

7. Products:
Kitchen (Italian) Snaidero
Bathroom (bathtubs, showers, sinks, faucets and toilets) Kohler
Wardrobe Novamobili
Tiles Caesar & Arpa
Services:
• In-depth design and consulting services complete with 3D renders.
• Supply of sanitary fittings, porcelain and white body tiles, supply /
installation of
modular kitchens and wardrobes.
• A dedicated sales person to take you through the journey start to
end.
• After sales services.

8. 1. Strategic Plan to T.A
(Awareness – Engage)
2. Strategic Lead Generation Plan to Sales
(E-commerce / in store)
Approach

10. Purchase Journey

11. Website Strategy

14. Paid Media

15. • Website
• Social Media
• Visual Content for Inspiration
• Influencers
• Paid Media
Lifestyle Marketing
Approach

16. • Contests
• Style Profile
• Staged Room Concept
Engage
Help them articulate preferences and narrow down the scope of choices.
Opportunity:
E-decorate service that helps consumers define their style and merchandises
products based on the result, through straight e-commerce sales.
Using design envisions as a reward mechanism while holding a contest