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Ad blocking

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Everyone's Problem

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Ad blocking

  1. 1. A D B L O C K I N G E V E R Y O N E ' S P R O B L E M Brian Whitestone CCO Public Domain
  2. 2. A D B L O C K I N G S E C O N D S I N T O T H E P I T C H In 3 years, ad blocking has increased from 40 million to 200 million users according to Adobe CCO Public Domain
  3. 3. A D B L O C K I N G IT'S GETTING SCARY.. AD BLOCKING USAGE HAS DOUBLED OVER THE PAST YEAR CCO Public Domain
  4. 4. O V E R 2 0 % O F M O B I L E P H O N E U S E R S H A V E A D B L O C K E R S I N S T A L L E D   A D B L O C K I N G CCO Public Domain
  5. 5. A D B L O C K I N G T H E I N T E R N E T H A S B E C O M E A B A T T L E G R O U N D Consumers want to avoid ads Advertisers need to show their ads CCO Public Domain
  6. 6. C O N S U M E R S V I E W A D S A S . . . I N T R U S I V E D E C E P T I V E D I S R U P T I V E A D B L O C K I N G Wikimedia Commons
  7. 7. L E A S T P O P U L A R A D S R E Q U I R E U S E R T O F I N D A N " X " A N D O C C U P Y T H E W H O L E S C R E E N A D B L O C K I N G CCO Public Domain / freegreatpicture.com CCO Public Domain
  8. 8. " B Y I N S T A L L I N G A D B L O C K E R S , C O N S U M E R S A R E T E L L I N G U S V E R Y C L E A R L Y T H E Y D O N ' T W A N T T O B E T R A C K E D A C R O S S T H E W E B " A D B L O C K I N G - -   J A S O N K I N T , D I G I T A L C O N T E N T N E X T I am tracking you CCO Public Domain
  9. 9. A D B L O C K I N G Advertisers obsess over data Ads now come loaded with data trackers THE TRACKER PROBLEM... CCO Public Domain
  10. 10. A D B L O C K I N G THE TRACKER PROBLEM Slows down uploads on mobile CCO Public Domain
  11. 11. A D B L O C K I N G THE TRACKER PROBLEM Use a lot of data on mobile Expensive for mobile users CCO Public Domain
  12. 12. A D B L O C K I N G THE TRACKER PROBLEM Big Concerns over privacy and surveillance... FLICKR CC / www.ccPixs.com CCO Public Domain
  13. 13. A D B L O C K I N G Advertising dollars are the fuel of the free internet These $$$ help pay for content WHY WORRY? CCO Public Domain
  14. 14. A D V E R T I S E R S S T A N D T O L O S E $ 3 5 B I L L I O N P E R Y E A R B Y 2 0 2 0 A D B L O C K I N G FlickrCC / TaxRebate.org.uk
  15. 15. A D B L O C K I N G Ad Block Plus Ghostery Shine THE BLOCKERS FlickrCC/Yuya Sekiguchi
  16. 16. A D B L O C K I N G SHINE Blocks at the network level A real threat.. Shine
  17. 17. A D B L O C K I N G PageFair..bypass adblockers Whitelisting LEAN Online Trust Alliance Encourage people to pay ADVERTISER'S RESPONSE Canva free stock photo
  18. 18. A D B L O C K I N G P A G E F A I R / W H I T E L I S T BYPASSES AD BLOCKERS
  19. 19. A D B L O C K I N G L E A N & O N L I N E T R U S T A L L I A N C E CREATE NON INTRUSIVE ADS OBSERVE BEST PRACTICES NO TRACKING AGREE TO MINIMUM STANDARDS Seeking balance...
  20. 20. A D B L O C K I N G W H A T   A B O U T P A Y I N G ? Inform people of ways to support site Buy temporary access Just keep reading? FlickrCC/Seth Anderson.Wired.com
  21. 21. I S T H E R E A W I N N I N G S O L U T I O N ? A D B L O C K I N G CCO Public Domain
  22. 22. A D B L O C K I N G FOR ADVERTISERS... "IT'S ALL ABOUT THE ENTIRE PACKAGE OF SPEED AND PERFORMANCE AND TECHNOLOGY. THE CONSUMER DOESN;T DIFFERENTIATE BETWEEN PUBLISHERS BASED ON CONTENT ALONE." JASON KINT. DIGITAL CONTENT NEXT FlickrCC/RambergMedialImages
  23. 23. P E O P L E W I L L S H A R E T H E O N L I N E E C O S Y S T E M W I T H A D S A S L O N G A S T H E Y A R E N ' T D I S R U P T I V E O R I N T R U S I V E A D B L O C K I N G F O R C O N S U M E R S   FlickrCC/123hamda
  24. 24. A D B L O C K I N G Matrix, Sidneyeve.  "Module 02: Promotional Media". 24 January, 2017. Lecture

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