BRIDGEi2i provides insights to a Multinational Communications Solutions corporation to help their Market Intelligence teams and product managers develop effective Business/Product strategies. To know more visit http://www.bridgei2i.com

1. Customer Case Study
BRIDGEi2i provides insights to a Multinational Communications Solutions corporation to help
their Market Intelligence teams and product managers develop effective Business/Product
strategies
Business Challenge
The client is a multinational corporation providing telepresence and voice communication solutions. The objective was
to come up with single version of truth on the opportunity size. The motive of this study was to understand the
market dynamics that lead to optimum Business/Product strategies.
BRIDGEi2i Solution
BRIDGEi2i performed extensive research based on reports published by several analyst houses to come up with the
precise estimate of market size and forecast. The process involved following steps:
Competition Analysis
 Track the competitive moves from major events – Quarterly earnings
call, Analyst event, Product release.
 Comparison of client’s performance against the competitors and
market
 Develop a summary report for market share gain/loss.
 Identify possible impact on market size and forecast.
Market Trend Analysis
 Identification of disruptive trends from the analyst reports and
secondary research
 Discussion with product leads to understand upcoming technologies
and study their impact on the market
Market size and forecast
 Measure the impact of macro-economic variables, disruptive trends,
upcoming technologies and competitive moves on market segments.

Develop forecasting model leveraging data from various analyst
reports and factors mentioned above
Business Impact
The research report provided a precise market size and forecast based upon the comprehensive view from several
Analysts houses. The analysis helped MI team and product managers in developing Business/Product strategies and
investor presentations
About BRIDGEi2i
BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated
outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION,
INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise. To know more visit
http://www.bridgei2i.com
For more details contact us: enquiries@bridgei2i.com
© BRIDGEi2i Analytics Solutions
Information
Insight
Impact