1. BRIDGET HARASLIC
Lombard, IL 60148 | (708) 254-2663 | bridget@haraslic.com
Strategic B2B Marketing Professional with over 15 years of combined marketing and project
management experience. Proven leader in the launch and growth of multi-million dollar products.
SKILLS
Marketing Strategy | Project Management | Agile | Data Analytics | Metrics Reporting | Market Research | Competitive Analysis |
Marketo | Marketing Automation | Lead Generation | Demand Generation | Lead Nurturing | Salesforce | Customer Journey |
Content Development | Trade Show Management | Conferences | Social Media | Landing Page Development | Website Design |
WordPress | HTML | Google Analytics | Google My Business | Webinars | Go-To-Webinar | Product Launches | P&L
Management | Oracle NetSuite | MS Office Suite | Microsoft Project | SharePoint | Survey Monkey | Adobe Creative Suite |
Adobe Acrobat Professional
PROFESSIONAL EXPERIENCE
Marketing Director
Self-Employed Marketing Services, Lombard, IL
July 2016–Present
 Directed all marketing strategy and execution for IT managed service provider and its manufacturing clients.
 Evaluates client current strategies and brands and implements more effective marketing plans.
 Provides content development, on-page and off-page SEO solutions, CTA lead capture, Google My Business, high-quality
brochures, social media, website development, and ongoing website maintenance.
Marketing Manager, Business Development
The Joint Commission, Oakbrook Terrace, IL
May 2013–June 2016
 Directed all marketing strategy and execution for Hospital Certification Strategic Business Unit within a healthcare quality
and safety regulatory organization.
 Developed and managed B2B multi-channel marketing campaigns for over 100 hospital certification product segments
including stroke, heart failure, hip and knee, and healthcare staffing services while giving special attention to high-value
target segments.
 Executed profitable marketing strategies yielding over $12 Million in annual revenue, exceeding annual financial targets.
 Served as marketing content SME for highly-complex clinical product lines across all channels. Created engaging targeted
content for sales collateral, direct mail, brochures, press releases, branding press kits, white papers, webinar agendas,
infographics, Facebook, LinkedIn, Twitter, email campaigns, website pages, digital ads, and intranet pages.
 Increased growth of high-value comprehensive stroke certification product line by 43%.
 Leader for internal and external marketing staff. Trained and managed marketing coordinator, marketing intern, and
temporary Salesforce data management staff. Provided direction to team of graphic designers, web developers, and social
media manager.
 Adept at managing multiple simultaneous product launches under tight deadlines. Launched three new clinical product
lines: Advanced Hip and Knee Certification, Perinatal Care Certification, and Acute Stroke Ready Certification. Heavily
contributed to Go-To-Market (GTM) cross-functional teams for product development. Analyzed custom positioning for each
product to meet distinct market needs. Created and managed product release marketing timeline for optimal profitability.
 Co-developed and negotiated collaborative marketing plans with The American Heart Association/American Stroke
Association for Heart and Stroke Certification partnerships to meet product goals. Negotiated and developed new joint
branding with the American Stroke Association that represented a more equal partnership.
 Reported and analyzed Salesforce and Marketo ROI data throughout product lifecycles. Identified and tracked KPIs.
Monitored metrics and ROI on campaign activity through reports in Salesforce CRM and Marketo. Analyzed effectiveness of
campaigns by measuring customer engagement, leads, and opportunities.
 Created and managed Marketo campaigns for webinars, email marketing, email and website landing pages, and
conference campaigns to track leads and customer engagement.
 Planned and executed programs that generated new leads and nurtured existing leads in support of the sales team.
Increased Marketing Qualified Leads by over 65% by developing relevant and engaging content to segmented customer
base.
 Created relevant content to drive high volume Go-To-Webinar registrations. Also found SME speakers and positioned them
as thought leaders to promote products.

2.  Created demand for relevant content based on market research of competitor analysis and customer surveys. Analyzed
voice of customer and SWOT workout. Identified drivers and product solutions to create meaningful messaging.
 Maintained engaging social media presence on LinkedIn, Twitter, and Facebook.
 Managed successful Marketo email automation campaigns. Performed A/B testing measured open rate, click rates, and
registration rates for events. Previously used Exact Target as well.
 Created and analyzed performance of SEM digital ads. Also, familiar with Google Ads and Facebook Ads.
 Organized and managed conferences, webinars, and social events to spread brand awareness about the value of
certification.
Project Manager, Publication and Education Resources
Joint Commission Resources, Oakbrook Terrace, IL
April 2007–May 2013
 Project managed healthcare publications until merger with education department. After merger, transitioned to project
managing healthcare education initiatives.
 Analyzed requirements and maintained project scopes for healthcare seminars and trade shows.
 Created promotional marketing materials for internal and external communication of events. Art directed print and online
publications.
 Planned, tracked, and managed multiple simultaneous projects for events with aggressive time lines.
 Hired freelance copyeditors, proofreaders, graphic designers, indexers, and printers and ensured production costs
remained at or under budget.
 Facilitated communication and accountability between faculty, program managers, and external production partners while
identifying and mitigating risks across all projects, especially those with concurrent deadlines.
 Project managed all aspects of national and global publication products, including accreditation manuals, books, and
periodicals.
 Developed 12 week production schedules and documented a matrix of timelines/milestones plans for multiple simultaneous
book projects, poster series, and a monthly periodical.
Marketing and Design Consultant
Red Hopper, Darien, Illinois
November 2006–June 2011
 Developed effective branding campaigns and corporate identity standards. Managed in-depth marketing research and direct
mail campaigns.
 Provided high-quality graphic design, website design, and printing services. Created attractive logo identities, brochures,
postcards, trade show booths, and websites.
EDUCATION
Northern Illinois University, DeKalb, IL
Bachelor of Arts (Bachelor of Fine Arts)
CERTIFICATIONS
Certified Six Sigma Green Belt (CSSGB)
Certified Scrum Product Owner (CSPO)
HubSpot Inbound Marketing (In progress)
Project Management Professional (PMP, in progress - currently enrolled in MicroTrain classes)