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Online Tools and Strategies

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Digital marketing and social media require tools. This presentation is a list of my favorite online tools that help non-designers and communications professionals achieve their goals in an efficient and cost effective manner.

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Online Tools and Strategies

  1. 1. Presented by: Bridgett Gutierrez Cranium 360: Media Manager/Digital Strategist
  2. 2.  The number of Social Network users around the globe has increased 18% this year, to a total of 1.73 billion users.  Mobile use has a 91% Global penetration rate  The average American, ages 18-64, spends an average of 2 hrs. a day on social networks *My Life, Social Media Today, Burst Media
  3. 3. What are you trying to accomplish?  Organize and Share information  Monitor your company’s online presence  Gather feedback  Appear interesting  Improve SEO
  4. 4. Google + and Google Places Mail ChimpDropBox HighTail Public Relations QR Code Generator Coggle  Deliver  Scan Life  HARO  PR Web Blogger
  5. 5.  First listing that comes up when you are searched  People will go to the wrong location  Free ad with a nice logo  Necessary to have a Google Plus to maximize the following services: YouTube Google Places Google Calendars Blogger Coggle
  6. 6. Brainstorming and word mapping made simple! Here is the Coggle I used to create this presentation.
  7. 7. Use it to develop a site map for your web developer, share and collaborate with the entire team.
  8. 8.  Forerunner of “Wizzy Wig” design  Supports advanced Google integration  Provides great reports that you can easily export  Ease of use and design  Create login links for sharing  Social media friendly  List segmentation  Free for up to 2,000 subscribers
  9. 9.  Google Alerts – Online Monitoring of specific terms  Topsy – Social monitoring and trends  HootSuite – Social monitoring, organizing and scheduling
  10. 10. Topsy Search Examples – searched “Ute Water District”
  11. 11.  Monitor all mentions of your business  Monitor keywords  Monitor across social platforms, Google +, Twitter, FB, LinkedIn, WordPress, Mixi  Schedule the entire year ahead of time  Automatically shortens your links  Notifies you if you’re over the character limit  Free for up to five social networks  Can post to multiple networks at once  Reporting options
  12. 12.  Survey Monkey  Form Management *123ContactForms *Wufoo
  13. 13. Survey Monkey • Free for up to 10 questions and 100 responses • Creates easy links for sharing • Advanced plans offer unlimited questions and responses • Advanced plans integrate with professional SPSS research software • Easy to navigate
  14. 14.   comparison states you get more forms and features with
  15. 15. Flickr WooboxDesign Tools Art Elements SlideShare  Morguefile  Unrestrictedstock  DaFont  Canva
  16. 16.  A great tool for those who need quick design and have no design programs.  Automatically sets template to several popular social media sizes including FB banner, Twitter banner, presentation slides, posters and more.  Stock photos available for $1 each or use your own for free
  17. 17. The instructions read: select an image to show non-fans on your tab (Max: 810px wide, 1200px tall) ..solution…go to Canva and select “blog image” and make one.
  18. 18.  Coupons  Sweepstakes  Pinterest PinToWins  Instant Wins  Photo Contests  Video Contests  Polls  Group Deals  Rewards  Leaderboard Contests  $15 per month for one offer  Next plan $29 per month
  19. 19.  Share presentations and other professional content infographics, documents, videos, presentations, PDFs and webinars  60 million unique visitors a month  Use SlideShare to drive web traffic from outside the community  Easy access to personal presentations from any location
  20. 20. Quick Sprout MOZDMOZ Registration WOORANK AHREFS YEXT
  21. 21. Simple SEO suggestions for beginners. Provides suggestions related to links, header tags, keywords and load times.
  22. 22. Check your listings on Google, Bing and other local search engines with MOZ Local. For this business MOZ suggests additional photos and category listings on the indicated sites.
  23. 23. Research and compare backlinks with competitors for intelligent, targeted link building. - Open Site Explorer
  24. 24. Learn to read page titles…these are linked to SEO and will help you identify what primary keywords were used on each page of your website. If you really want to be snoopy…open Firefox, click web developer tools and view page source code. You can view the meta descriptions, keywords and title tags for the entire site.
  25. 25. Presented by: Bridgett Gutierrez Cranium 360: Media Manager/Digital Strategist