The document discusses content curation in the workplace and how it can help foster a learning culture and integrate learning with work. It notes that most content already exists and curation is needed to ensure content is useful, relevant, trustworthy and up to date. An ideal approach involves peer-generated, regulated and perpetuated content, but curation currently plays an important role. The key is analyzing usage data, getting user feedback, and continually refining the content based on a clear vision and goals. Curation contributes to content becoming more peer-driven over time.

1. A question of content
January 2013
Krista Woodley, Senior Learning Designer
James Cory-Wright, Head of Learning Design
www.brightwave.co.uk

3. Every minute…
• YouTube users upload 48 hours of video
• Facebook users share 684,478 pieces of content
• Instagram users share 3,600 new photos
• Tumblr sees 27,778 new posts published

4. The way it is
• More data, more information than ever
• User generated content growing (incl. video)
• Easier than ever to publish and distribute
• Technological innovation to market faster
than ever
• Work and life converging

5. Workplace learning -
a wish list
• Foster a learning culture
• Deliver sustainable training
• Train with greater cost-efficiency
• Integrate learning and work
• How can content help achieve this?

6. What do we mean
by “content”? new
content
20%
80%
already exists
peer-to-peer
user-generated

7. It’s about getting the
information you need
when you need it!
• Useful content exists outside and inside the
organisation
• Formal and informal learning is closer to
acceptance in corporate training
• Ditto using all the devices / channels

8. Content only enables and enhances
work performance when it’s:
• Useful
• Relevant
• Trustworthy
• Up to date

9. But who
decides?

10. Do we need to curate
content?

11. In an ideal world
learning content becomes:
• Peer-generated
• Peer-regulated
• Peer-perpetuated
• But we’re only at the start of such a new way
of workplace learning so content still needs
to be curated

13. Screen shot of tessello service which enables
sharing of learning experiences and resources via
Tin Can API.

14. Screen shot of tessello service which enables
sharing of learning experiences and resources via
Tin Can API.

15. It’s alive!

16. How can
curation work
in practice?

17. Content only enables and enhances
work performance when it’s:
• Useful
• Relevant
• Trustworthy
• Up to date

18. Keeping it alive - key
roles
Learning Project Manager/
Designer Subject Expert
Curator Client
curator

19. The virtuous spiral
Integrating learning and work

21. Analytics
User feedback
Performance levels
Business measures
Anecdotal

22. • Analyse
• Consult
• Refine
• Push and promote

23. Refine

24. • Analyse
• Consult
• Refine
• Push and promote

25. Curation contributes to
content becoming:
• Peer-generated
• Peer-regulated
• Peer-perpetuated

26. 5 key content considerations
1. 80/20 approach using existing and new content
2. Formal and informal learning using all the devices /
channels
3. Curator - Client curator relationship
4. Curate content to achieve the virtuous spiral (continuous,
fine-tuned, entwined with performance)
• Analyse
• Consult
• Refine
• Push and promote
5. Clear vision and goals

27. Thank you
Are there any questions?
www.brightwave.co.uk
@brighttweet
+44 (0)1273 827676

28. Want to know more?
Find out more and request a demo of tessello:
www.brightwave.co.uk/tessello/tessello
Download our latest resource:
Next generation learning - Now, here and for us
www.brightwave.co.uk/nextgenlearning