On this episode I talk about the commoditization of the ground transportation industry and how periods of dislocation is where opportunity lies. Richard Fertig is an Entrepreneur's entrepreneur (with a prior life including a Wharton MBA, and a most successful career in the Hedge Fund world). Filled with vision, a risk-loving appetite, and a burning desire to disrupt the mundane, Richard is intensely focused on partnering with the most influential Companies and Planners globally to eliminate their greatest frustration and Make Travel Great®. More importantly, Richard is happily married for 20+ years and is the proud father of three amazing daughters. He is a fitness enthusiast - a spinning machine, a swim-lover and an avid alpine and Nordic skier. Catch him if you can.