Tell better stories-stories that connect with your audience and your mission.
Discover methods and tools for engaging stakeholders, creating a story framework and executing measurable content. Great for content strategists, creators, marketers and editors.
15. Heatmapping & Interaction
Have existing stories? Tools such as
HotJar and CrazyEgg offer a snapshot
of how people interact with your
stories.
16. Work the beat. Not sure if your
stakeholders have a sense of how to
connect? Immerse yourself in your
community.
People, Places & Events
17. Eyetracking research firms like
iResearch offer focus groups with
small audiences to show how users
view your stories, which can help
you build better content.
Eyetracking
39. 01
02
03
Align content areas with
audience, allies and
stakeholders.
Contextualize your
strategy around their
priorities.
Establish sourcing guidelines.
60. To highlight our commitment to
our growing community of
international students.
Diversity
Scholarship
Excellence
International
Students
Fortunate
Ones