Everything you need to know about the reasons why SMS, SMS marketing and bulk SMS are still very important in today's market

1. 7 REASONSWHY SMS MARKETING
IS VITAL IN TODAY
STRATEGIES
Your Reliable SMS Partner
BroadNet Technologies

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It is not a secret that we live in a mobile-focused world,
with the latest stats suggesting that over 5 billion people
on our planet own a cell phone. As a matter of fact, the
reliance on mobiles in the next few years is expected to
keep growing, as more and more individuals are getting
access to the latest technologies.
And although marketing via social media platforms is
gaining so much attention lately, there will always be
pros and cons for every single marketing option. That is
exactly why, a successful business should make sure of
reaching out to customers and potential ones, via every
possible way, including SMS marketing and bulk SMS.

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Keeping that in mind, here are 7 reasons why you
should introduce SMS Marketing and especially
bulk SMS to your marketing strategy:
• SMS Messages Typically Have Higher Opening Rates:
According to a recent study by American technology
news magazine 'Cellist', SMS messages have 8 times the
response rate of an email. In other words, sending an
SMS increases the chances of reaching your message to
the customer by 8 times. The same can be said when
comparing SMS Marketing and bulk SMS messages to
posts on various social media platforms, from Facebook,
to Instagram, to Twitter et al. How often does the
average user ignore such posts, either because they are
not catchy enough, or too long to read, or perhaps
because she/he is not in the mood?
On the other hand, when a potential customer receives
an SMS, she/he will almost certainly open it and take the
time to read it, as SMS is by nature more engaging,
despite being an old-school way. The messages are
usually short and straight to the point. This is what most
users want nowadays, as all scientific studies prove that
this generation is becoming lazier in terms of reading
and concentration. Let's be honest, each one of us can
relate, right?

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• An SMS is by nature less annoying than an email:
Your email inbox is very precious to you, especially if you
are looking for relevant information related to a
potential job interview, a new tech-product that is set to
be released, information regarding your payments from
the bank, or for any other reason. Imagine when at the
end of the day, you login to your email, open your inbox
and find out that you have 15 unread messages. It gets
even worse, when you literally have no interest in 90% of
them. You know what comes next? Exactly,
unsubscribing. It is very common for users to
unsubscribe from emails that keep spamming them with
irrelevant information. However, stats show that with
every 1000 SMS being sent, only 37 have led to
unsubscribing, at a very impressive rate of merely 3.7%.
• Cost-effective:
An SMS marketing strategy is indeed cost-effective. If we
compare how much money it costs to send an SMS
against how much it does for promoting a Facebook post
or buying an ad spot, we can notice how much cheaper
the former is. By saving money, any business or agency
can take advantage in various ways: such as paying
higher salaries to its employees and there for becoming
a more attractive destination for potential candidates, or
by even dedicating a higher budget to train new

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employees. These are few of many ways to benefit from
reducing costs and saving budget.
• Mobile-friendly:
If we look back a couple of years ago, we can remember
how dominant Nokia was in the mobile industry. So was
Blackberry. But when you don't catch up with the latest
technology, you are usually left behind. There is no room
for time-wasting in today's very demanding market. Your
customers will never be loyal for you, at the expense of
their personal interests. When a company fails to match
its clients' needs, they will go somewhere else.
The same can be said about marketing agencies that are
not mobile-friendly today. More and more people are
doing their business operations via mobile. While using
SMS Marketing and bulk SMS isn't the only mobile-
friendly strategy of reaching out your potential
customers, it is certainly one of the most important
ones.
• SMS Marketing and bulk SMS are compatible with
other marketing strategies:
If a firm uses SMS Marketing in order to communicate
with clients, it does by no means prevent it from using
other platforms at the same time. As a matter of fact,
they can complement each other, helping the business

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reach its full potential and attain as many potential
clients as possible. Why reach 70% of people when you
can work a little bit harder and reach the maximum by
simply introducing SMS Marketing and bulk SMS?
The success of a business should never be limited to
making more profit than loss. A leading company must
optimize its business operations and take as much
advantage as possible of all its resources. If you are
satisfied with mediocrity, you will find yourself thrown
out of the market in the blink of an eye - as was the case
with former famous gaming console 'Sega'.
• SMS Marketing and SMS Bulking can strengthen
customer engagement:
There is always a special feeling of intimacy when a
client receives an SMS. It is something very intimate,
that makes her/him feel valued and important. While it
is well-known among anyone familiar with technology
that these SMS messages are programmed and sent
based on a huge database that companies already
possess, many clients fail to acknowledge this fact, and
fall for the intended trap.
"Hey look, they sent me their birthday wishes! They
remembered me even before dad."
That SMS was most-probably automated, but it's always

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a nice way of contacting customers. If not for a direct
call to action, then at least to help create a solid bond
between a business and its current clients. Because as
we said earlier on, nothing lasts forever. Not even Lionel
Messi and Cristiano Ronaldo's dominance on the Ballon
d'Or!
• Quick delivery:
A user may not even login to her/his Facebook account
for a whole day, in case the schedule was busy. Or a user
may login to Facebook but forget, or be lazy enough, to
navigate throughout his timelines on other platforms
such as Instagram and Twitter. Of course some may have
the time for it, but the majority of the users who make
an action that is profitable for businesses, are usually
the elder, who are working for a long duration and do
not have enough time to spot on all your notifications.
Meanwhile, a catchy SMS about an upcoming promotion
or about the arrival of a new rare product in the market
with the relevant websites next to it, could certainly grab
the attention of the ones who would be interested. It is
also worth noting that users tend to receive a much
higher number of emails per day, than SMS messages.
This is especially the case for businessmen who are
always busy responding to emails related to work. You
can bet that there is a high possibility, this email about

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the promotion could easily get lost in between all these
notifications.
To conclude, a successful business has to keep up with
the pace of technology. The ideal situation is to combine
all the useful marketing tools together, rather than
putting all your efforts on social media, or only on SMS
Marketing and bulk SMS. All of them are compatible. An
SMS can even help you target new customers, win their
interest, and end up linking them to your website or your
social media platforms. This would be the perfect
scenario.
In a decade from now, there could be new marketing
tools that emerge and take the spotlight away from
current ones, or to the least, make them much less
relevant. This is why technology is about keeping up with
what's going on. You can never rule out any possibility,
you should always be open for evolution and for
implementing new ideas. This is the difference between
huge corporations like Apple, that are never satisfied
with what they have achieved, and continue to be
innovative and proactive. But for the moment, SMS
Marketing and bulk SMS remain vital for every business.
Follow us on :
• Skype 24/7: broadnet-sms

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About the Author:
BroadNet Technologies is an international leading
Business Messaging Solution Provider. It’s joined
the GSMA as an Associate Member also it has been
awarded certification to the ISO 27001:2013; BroadNet Technologies
has been a pioneer in the use of SMS-Messaging Service across global
markets since 2003 thus widening its range of products and services
to include Bulk SMS, A2P SMS, HLR Lookup, SMSC Gateway, SMS
Firewall, Web Solutions, and Mobile Applications.
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Company : BroadNet Technologies
Website : http://www.Broadnet.me/
Email-Id : info@broadnet.me
Address : Business Bay, Al Manara Tower, Dubai,
United Arab Emirates
Phone : 97144567768
Pin code : 411006
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Reference:
https://www.broadnet.me/blog/7-reasons-why-sms-marketing-is-vital-in-today-strategies