This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Back on Track: Navigating the Return to Work after Parental Leave
LinkedIn for Your Job Search
1. For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
December 12, 2022
2. 2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare (no recording)
Workshop is interactive, Q/A & Parking lot
Red Arrows
3. 3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
4. 4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet
5. 5
LinkedIn - What is it & Why use it?
Over 875 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
24. 24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who’s viewed your profile?
11. Join Groups
25. 25
Passport headshot photo with a professional appearance
Contrasting plain background
Name photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo
27. 27
Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2020 overused buzzwords on LinkedIn
Agile, Innovative, Step change, Cross Bucket,
Disrupt/Disruption, Value Based Listening
Other Buzzwords to Remove from Your Profile
28. 28
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About
30. 30
Best Practice - Skills
Three skills are displayed but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill
31. 31
Best Practice - Skills
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile
32. 32
Best Practice - Skills
You can select the role where you
gained the experience
Multiple positions can be selected
for the skill
33. 33
Best Practice - Skills
You can select the role where you
gained the experience
Multiple positions can be selected
for the skill
36. 36
Best Practice - Skills & Endorsements
Click on the symbol and drag the
skill to the new position.
37. 37
Best Practice - Skills & Endorsements
Endorse connections to receive endorsements
38. 38
Best Practice - LinkedIn Skills
When you click on the
Demonstrate Skills button
it opens this page
You can Demonstrate soft
skills by writing or
recording a response that
will be included with
relevant job applications
Take Skill Assessments is a
feature that is getting
traction
39. 39
Best Practice - LinkedIn Skills
Completing Skill Assessments may benefit your job search
40. 40
Best Practice - LinkedIn Skills
You are able to
earn the badge
by answering
questions
You can retake the
quiz if you do
not reach the top
30% level on the
first attempt
41. 41
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
42. 42
Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Overtly informing Everyone you are #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn
43. 43
Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.
44. 44
Best Practice - #OpenToWork
Several options to select in step by step process
45. 45
Best Practice - #OpenToWork
Add several job
titles that would
be appropriate
for you
The maximum
number of job
titles you can
insert is ten
46. 46
Best Practice - #OpenToWork
Base pay,
benefits and
commute
distance can be
specified
47. 47
Best Practice - #OpenToWork
Select preferred
schedule and
type of hours
you are seeking
48. 48
Best Practice - #OpenToWork
Click on drop
down to select
All LinkedIn
members or
Recruiters
only
You can edit
#OpenToWork
status
49. 49
Best Practice - #OpenToWork
Beware if you are
employed and
you select All
LinkedIn
members people
at your company
can view your
status
57. 57
The Apply button may prompt you to share your profile
LinkedIn Job Applications
58. 58
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application
59. 59
LinkedIn Easy Apply Application
Easy Apply
takes you
through
several
screens for
the
application
process.
60. 60
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application
61. 61
LinkedIn Easy Apply Job Application
Saved resume can be sent & option for cover letter
62. 62
LinkedIn Easy Apply Job Application
A step in the
application
process may
include screener
questions
63. 63
LinkedIn Easy Apply Job Application
One step in the application
process is sharing your
work experience section but
only includes a limit of ten
positions
Self identification are other
questions that may be
included
You have an opportunity to
review the application
before submitting it
64. 64
LinkedIn Easy Apply Job Application
Paul Cameron counsels on using LinkedIn Easy Apply
65. 65
Job Tabs - Interview Prep
LinkedIn suggestions based on profile, skills, company, etc.
71. 71
Best Practice - Your Activity
Posting can be about
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content
79. 79
Click on blue Connect button
Best Practice - Build Your Network
80. 80
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Best Practice - Build Your Network
81. 81
Make it personal and engaging
There is a limit of 300 characters
Best Practice - Build Your Network
87. 87
Building Your LinkedIn Network or Not
Another way to
remove
connections is
to view the
individual on
the network tab
88. 88
Best Practice - Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?
90. 90
Best Practice - Recommendations
First step is identify who to ask by typing a name
91. 91
Best Practice - Recommendations
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop
down menus
92. 92
Best Practice - Recommendations
Third step is to
customize the
request and
offering an idea
for their
comments.
Finish writing the
note and click on
the Send button
to complete.
93. 93
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs
94. 94
Best Practice - Follow Companies
LinkedIn company page features many details
98. 98
Best Practice - Who Viewed You?
LinkedIn tracks the
last 90 days of
viewing history
The most recent five
people are identified
viewable with a free
account except those
that want to remain
anonymous
99. 99
Best Practice - Join Groups
LinkedIn lists your
interests at the end
of your profile page
100. 100
Best Practice - LinkedIn Groups
Two ways
to access
your
LinkedIn
Groups
101. 101
Best Practice - LinkedIn Groups
Not all
Groups
are
created
equal
Vary with
members
#s and
activity
102. 102
Best Practice - LinkedIn Groups
You can manage
notifications,
change settings
or leave a group
103. 103
Best Practice - LinkedIn Groups
You can view &
search the
members of a
group
This makes it easy
to message a
non-connection
104. 104
Best Practice - LinkedIn Groups
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups
118. 118
McHenry County Workforce Network
December Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com
119. 119
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Connie K. – CSX Manager
Attended workshops and “never imagined….I would get this offer and salary”
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!
120. 120
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Friday December 16, 2022 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday January 4, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday January 9, 2023 from 10:00am to 12:00pm
Network to Success Job Club
Making Lemonade out of Lemons or How to Deal with Job Loss
Wednesday January 11, 2023 from 1:00pm to 3:00pm
121. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin