LinkedIn Sales & Marketing - March 2014

LinkedIn Sales, Marketing & Business Development
Bruce Bixler & Bruce Bennett

Photo & Headline
©Bruce Bennett @BruceBob

Your Profile Headline or “UVP”
Most people have a headline that simply states their position. But
that doesn’t tell people why they should connect with you. It
doesn't tell them how you add value, and it doesn't tell them how
you can solve their company's problem.
You need to learn how to set yourself apart. You need to prove
that you are a thought leader. You need to show that YOU are
the expert.
Your Headline should include keywords, your picture, and your
Unique Value Position (UVP)

Profile URL
Personalize your profile URL for Google SEO
Change the default URL for your profile to your name and link
to your profile from other sites and posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http/www.linkedin.com/in/brucebixler49

Contact Info

LinkedIn Summary: Your Profile “UVP”
©Bruce Bixler bruce@hobknobery.com

Marketing Your Profile (UVP): Updates
• Post applicable personal (UVP)updates, networking
events
• Make sure your status updates reflect the
things/topics for which you want to be known
• Share insights or “on value” content 80 percent of the
time and only share your own accomplishments 20
percent of the time
• Share updates that you have customized on LinkedIn
Pulse

Marketing Your Profile - Website Links

Calls to Action

Specialties

Visual Media
• An image can be added to your
summary, educational and experience sections
• Slideshare presentations or decks
• Video content

Visual Media
SlideShare
Share ppt’s, presentations, and video, CV’s
You can view all of your connections ppt

Advanced Applications Search: SalesLoft

Groups allow you to follow others in groups
Groups allow visibility to millions of connections
Groups allow you to demonstrate your expertise
Groups Search

Group Messaging

Groups: Follow people
• Groups allow you to connect to target people
– Groups allow you to message others in group
• Groups allow you to follow others in group
– Groups allow visibility to millions of connections
• Groups allow you to demonstrate your expertise

Search Advanced Capabilities

Try SalesLoft

Advanced Search: Share

Boolean People Search Terms
Boolean searches - The site doesn't support wildcard searches, but you
can use advanced search operators and Boolean logic. You can
also use these Boolean search types to refine your results:
Quoted searches - For an exact phrase, enclose the phrase in quotation
marks (e.g. "product manager").
NOT searches - To exclude a particular term, type that term with an
uppercase NOT immediately before it (e.g. NOT computer).
OR searches - To see results that include just 1 of 2 or more
terms, separate those terms with an uppercase OR (e.g. sales OR
marketing).
AND searches - To get results that include 2 or more terms, you can use
the upper-case word AND as a separator (e.g. manager AND
director). Note: You don't need to use AND. If you search 2 or more
terms, you'll automatically see results that include all of them.
Parenthetical searches - To do a complex search, you can combine
terms using parentheses. For example, to find people who have "VP"
in their profiles, or have director AND division in their profiles, type: VP OR
(director AND division).

Boolean People Search strings
• (“business analyst” OR “systems analyst” OR “system analyst” OR
“functional analyst” OR “requirements analyst”)
• (develop OR developer OR developed OR developing OR
development OR develops)
• (iOS OR iPhone) -(network OR QA test OR manager OR director
OR chief OR founder OR owner OR vice OR president OR
recruiter)
• (seeking OR seeker OR “looking for” OR “in search” of OR “open
to” OR “new job” OR “actively pursuing” OR “pursuing new” OR
“searching for” OR “new opportunity” OR “new opportunities” OR
“available for”)
• Character string – over 1000 characters – free account
• Recruiter account – over 3000- characters

Advanced People Search

LinkedIn Sales: Saved Searches

Searching Your Connections Connection’s

LinkedIn Sharing Content

Sharing Content “LinkedIn Pulse”
Hover and click on the blue LinkedIn Pulse Link

LinkedIn Sales: Top Sellers Engagement

LinkedIn Sales: “LinkedIn Mentions”
Updates Type (@)
• LinkedIn Mentions

Export Connections

Your Profile “LinkedIn CRM”
Connections Resource Management

CRM - Connections Resource Management

Search Tip: Follow Companies

Your Profile “LinkedIn Contacts”

Advanced Strategy : Company Follow

Company Follow

Finding 3rd Degree Connections

LinkedIn Group members Last Name
Copy Image URL
Step one - copy image URL
Step two - Open Google browser for Images
Step 3 - Paste image URL into Google Image
Search

Advanced Search: rapportive

LinkedIn Sales: What Do You Know?
Cracking the LinkedIn Sales Code
http://bit.ly/Crack-LI-Sales-Code
Knowledge of LinkedIn’s capabilities is limited.
The biggest challenge (stated by 58.0% of the respondents) is that
they don’t know how to use what’s available from LinkedIn.
And, 41.2% of respondents say they lack the time to learn and/or
use LinkedIn

Thank You!
Feel free to follow up later or
connect with us on LinkedIn
Bruce Bixler – Mobile 224-221-9700
Email: brucebix49@gmail.com
LinkedIn: www.linkedin.com/in/brucebixler49
Bruce A. Bennett - Mobile: 815-302-9552
Email: BruceABennett@comcast.net
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/

LinkedIn Sales & Marketing - March 2014

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