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Resumes, Cover Letters
& Applying Online
brought to you by
Bruce A. Bennett
Career Coach Corner
March 7, 2022
2
Introduction & Notes for Workshop
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
General Notes for Today
My contact info is on last slide
Presentation file available on SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows
Social Media Revolution
3
Outline for Workshop Today
Resume
Different Formats
Components
General Points & Mistakes
Fine Tuning Your Resume
Cover Letters
Standard Format
Comparative Style
Applying On-line
Applicant Tracking Systems (ATS)
Identify specific ATS vendors
4
Goals for Workshop
Goals
Identify core elements of resume and cover letter
Restate job responsibilities into STARs
Use of Job Boards and Employer ATS
Know Thyself – Personal Intelligence
5
Resources Available On-line
http://www.illinoisworknet.com/
6
Resources Available On-line
Online Safety Tips for Job Seekers
7
Resources Available On-line
8
Not all Resumes are Created Equal
Paradigm for job search changed radically
One resume does not work
Customize resumes to fit job posting
Keywords from description must be in resume
Detail work experience history by dates
Self Awareness
9
Not all Resumes are Created Equal
10
Not all Resumes are Created Equal
What do you want?
Identify five job titles
Determine target companies
Research what skills are needed for those jobs
Create a spreadsheet with 3 columns
List your skills and which skills are required
Ascertain any shortfalls
Decide on how to address issue
Education or Training?
Catherine Breet Byers suggests 3 simple steps
11
Resume Formats
Chronological
Details work experience history by dates
Most common & widely accepted
Functional
Highlights skills and expertise
Infographic
Graphic, colorful, & creative
Marketing, graphics designer & graduates
Main drawback is not ATS friendly format
Plain Text
12
Resume Formats
Chronological Resume Format
Functional Resume Format
Infographic Format
Plain Text Format
Plain Text Format File
13
Resume Components
Contact information
Name
Address (printed vs. digital)
Phone number
Provide only one phone number, not labeled
Use format 234-567-9876
Email
Update email from AOL or Yahoo
Provide a gmail address to be more “current”
LinkedIn URL
14
Resume Components
Career or Professional Summary
Elevator speech scripted out
Skills, Keywords or Buzzwords and phrases relevant to industry
& skills
Work Experience
Company, Job Title and Dates (Month/Year)
Description about company and/or URL if not easily recognised
Achievements, not duties or responsibilities
Previous performance appraisals helpful
More bullets for current position
STARs or CARs
15
Work Bullets - Experience Metrics
Maintained accounting records for AR and AP
Managed 1,000+ AR & AP accounts working directly with CFO
Answered the phone
Resolved customer issues through inbound calling system,
averaging 60 calls a day
Sold computers and printers to customers
Practiced consultative sales techniques to provide customers
with their hardware & software needs
Managed and supervised 10 staff members
Coached and developed 22 direct reports into supervisory role
positions
16
Resume Components
Begin bullet points with an action verb
Use the right action verb to make a difference
Bloom's Taxonomy Action Verbs
17
Resume Components
Education
College Degree, Activities, or GPA if recent grad
Acceptable to omit year from education
Continuing Education
Seminars, Workshops, Special training
Military Experience
Rank, Duties, Responsibilities, Relevant Experiences
Technical or Computer Skills
Community Activities
Volunteer Experience
18
General Points
White space
Two pages maximum
Consistent font type
Print pages on standard paper 20# or 32-36#
resume paper
Amanda Augustine Suggests Resume Advice
Andrew LaCivita - 3 Steps to a Perfect Resume
19
Typical Resume Mistakes
Typos
Objective
References available upon request
ABC’s of references
Providing a Home and Cell phone number
25+ years of experience
Putting a 3 page resume on 2 pages
Distracting formats and/or fonts
Overused stale terms
Responsible for or Duties include
20
Fine Tune Your Resume
Chrome extension – www.grammarly.com
21
Fine Tune Your Resume
Grammarly as Microsoft addin
22
Fine Tune Your Resume
These websites help refine your resume
Match your key skills with job description
Empower you to get past ATS robots
www.jobscan.co
https://cultivatedculture.com/resume-scanner/
https://theprofessional.me
https://skillsyncer.com/
This is How Job Scan Works
23
JobScan.co
 www.jobscan.co - Five scans per month
24
JobScan.co
25
JobScan.co
26
JobScan.co
27
JobScan.co
28
JobScan.co
29
JobScan.co
30
Cultivated Culture
31
Cultivated Culture
32
Cultivated Culture
33
Cultivated Culture
34
Cultivated Culture
35
theprofessional.me
36
theprofessional.me
37
theprofessional.me
38
theprofessional.me
39
theprofessional.me
40
SkillSyncer
41
SkillSyncer
42
SkillSyncer
43
SkillSyncer
44
SkillSyncer
45
SkillSyncer
46
SkillSyncer
47
Cover Letters
Cover letters beg the question - to include or not to include?
48
Cover Letters
Cover letters beg the question - to include or not to include?
49
Cover Letters
A recent Ladders article stressed several
changes in hiring practices post Covid-19
Recruiters say if you don’t do this, you may as
well not apply for the job
Survey by TopResume revealed these findings
A cover letter is more likely to be read - 48%
Candidate’s thank you note is more significant - 68%
Employment gaps no longer have red flag - 87%
50
Cover Letters
What function does it serve?
Introduce yourself to the recruiter
State your interest in the position
Relate why you are a good fit
How to write a cover letter by ZipJob
51
Cover Letters
Provides additional means of communication
Gaps in employment
Why Company or position interests you
Relevant experience or industry knowledge
Bullet points to highlight skills
No more than a few paragraphs
52
Cover Letters
Types of Cover Letters
Traditional format
Comparative format
Pain Letter by Liz Ryan
4 Sentence Cover Letter by Andrew LaCivita
53
Traditional Cover Letter Example
Header information matches resume
54
Traditional Cover Letter Example
Bullets and closing statement
55
Traditional Cover Letter Example
56
Comparative Cover Letter Example
Comparative Cover Letter
57
Applicant Tracking Systems - ATS
58
What is an ATS?
Human Resource Information System (HRIS)
Vast majority of major companies use an ATS
Software that enables the electronic handling of
HR documentation
Cradle to grave capability
Tracks hiring compliance for company
Taking the human out of Human Resources
59
How Does an ATS Work
Scans resumes to qualify candidates
Parses your resume into the system
Performs data mining and collecting
Matches keywords in job description
Ranks candidates by resumes & responses
60
How Does an ATS Work
Can manage many tasks
Identify top candidates/Reject unqualified
Send applicant emails
Schedule interviews
Onboarding process
Tracks reviews, promotions, terminations
61
ATS Pitfalls
Many ATS cannot read a PDF, unless
specifically directed to submit a PDF, submit doc
Word Doc not Docx format
Resume templates
Cannot read tables or multiple columns
Cannot read wording in header & footer
Misspelled words are not recognized
62
ATS Pitfalls
Single column format using left justification
Avoid borders, lines and underline usage
Serif fonts are not accurately read
Times New Roman
Sans Serif fonts are better
Arial, Helvetica, Cambria, Gotham, Trebuchet MS, etc.
Size does matter - 11 or 12 pt font is better
Margins of 1” preferred, .75” at the maximum
63
ATS Resume Friendly Tips
Use standard terminology for section titles
Work Experience not Career Achievements
Education not Professional Training
Keyword matches found in job description
Name document for relevant position
BruceBennettManager.doc, not resume.doc
Use full name instead of acronym ION
Interactive Opinion Network, then (ION)
64
Applicant Tracking Systems
65
Applicant Tracking Systems
66
McHenry County Employer ATS
67
McHenry County Employer ATS
68
McHenry County Employer ATS
69
McHenry County Employer ATS
70
McHenry County Employer ATS
71
McHenry County Employer ATS
72
Upload Your Resume On-line
Glassdoor - https://www.glassdoor.com/index.htm
Indeed - https://www.indeed.com/
ZipRecruiter - https://www.ziprecruiter.com
Careerbuilder - https://www.careerbuilder.com
Monster - https://www.monster.com
Dice - https://www.dice.com/
Mashable - http://jobs.mashable.com/
Slideshare - https://www.slideshare.net/
JobServe - https://www.jobserve.com
O*NET Online - https://www.onetonline.org/
Stella - https://www.stella.ai/welcome
University & College Career Centers
73
Find Jobs On-line
See Previous Slide
Corporate Website
Facebook
Twitter
LinkedIn
And many, many others!
Ladders.com
Nexxt.com
Resume-now.com
74
Wordle.net
A visual representation of your industry or career
75
Video & Blog Links
Social Media Revolution - https://www.youtube.com/watch?v=6k_G_h41ZaQ
Catherine Breet Byers - http://www.youtube.com/watch?v=-8od1iolitg&feature=related
Amanda Augustine - https://www.youtube.com/watch?v=UP-S9rvAYYo
Andy LaCivita - https://www.youtube.com/watch?v=bhwEsfXS6y8
Donna Svei, Avid Careerist - https://www.avidcareerist.com/2015/06/08/does-resume-need-cover-letter/
Zip Recruiter - https://www.youtube.com/watch?v=jHg0b7Nai6c
Pain Letters - https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain-letters-in-your-job-
search/#310855967b44 –
Andy LaCivita - https://www.youtube.com/watch?v=ZfmVSFg_zSI
ATS Do’s and Don’ts - https://www.resumetoreferral.com/ats-resumes/
https://www.indeed.com/career-advice/resumes-cover-letters/do-employers-care-about-cover-letters
76
Success Stories
Elena B. – Manufacturing
Attended Resume workshop and worked 1 on 1
Rafael R. – Accounting
Attended workshops and one on one LinkedIn Critique
Liz F. – Graphics Designer
Attended workshops, incorporated concepts and was hired
Tom W. – Customer Service Professional
Attended workshops and was hired after three interviews
Michael B. – Marketing
Incorporated my recommendations from workshops
I want to add your name to the list!
77
McHenry County Workforce Network
March Calendar of Events & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Critique
30-45 minute sessions
Dean Eitel
March 14 & 21
10:00 - 12:00
Email: deitel@depaul.edu
Resume Critique
30-45 minute sessions
Kathy Hayhurst
March 11
9:00 - 11:30
Email: : mcwnkmh@gmail.com
78
Upcoming Webinar Events
Network to Success Job Club
The Elevator Pitch & Other Job Search Tools
Wednesday March 9, 2022 at 1:00pm to 3:00pm
Guide to a Winning Interview
Monday March 14, 2022 from 10:00am to 12:00pm
LinkedIn for Your Job Search
Wednesday March 21, 2022 at 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Monday March 23, 2022 at 10:00am to 12:00pm
Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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Resumes, Cover Letters, and Applying Online

  • 1. Resumes, Cover Letters & Applying Online brought to you by Bruce A. Bennett Career Coach Corner March 7, 2022
  • 2. 2 Introduction & Notes for Workshop Introduction MCWN Volunteer since 2010 & Contractor from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster General Notes for Today My contact info is on last slide Presentation file available on SlideShare Workshop is interactive, Q/A & Parking lot Red Arrows Social Media Revolution
  • 3. 3 Outline for Workshop Today Resume Different Formats Components General Points & Mistakes Fine Tuning Your Resume Cover Letters Standard Format Comparative Style Applying On-line Applicant Tracking Systems (ATS) Identify specific ATS vendors
  • 4. 4 Goals for Workshop Goals Identify core elements of resume and cover letter Restate job responsibilities into STARs Use of Job Boards and Employer ATS Know Thyself – Personal Intelligence
  • 6. 6 Resources Available On-line Online Safety Tips for Job Seekers
  • 8. 8 Not all Resumes are Created Equal Paradigm for job search changed radically One resume does not work Customize resumes to fit job posting Keywords from description must be in resume Detail work experience history by dates Self Awareness
  • 9. 9 Not all Resumes are Created Equal
  • 10. 10 Not all Resumes are Created Equal What do you want? Identify five job titles Determine target companies Research what skills are needed for those jobs Create a spreadsheet with 3 columns List your skills and which skills are required Ascertain any shortfalls Decide on how to address issue Education or Training? Catherine Breet Byers suggests 3 simple steps
  • 11. 11 Resume Formats Chronological Details work experience history by dates Most common & widely accepted Functional Highlights skills and expertise Infographic Graphic, colorful, & creative Marketing, graphics designer & graduates Main drawback is not ATS friendly format Plain Text
  • 12. 12 Resume Formats Chronological Resume Format Functional Resume Format Infographic Format Plain Text Format Plain Text Format File
  • 13. 13 Resume Components Contact information Name Address (printed vs. digital) Phone number Provide only one phone number, not labeled Use format 234-567-9876 Email Update email from AOL or Yahoo Provide a gmail address to be more “current” LinkedIn URL
  • 14. 14 Resume Components Career or Professional Summary Elevator speech scripted out Skills, Keywords or Buzzwords and phrases relevant to industry & skills Work Experience Company, Job Title and Dates (Month/Year) Description about company and/or URL if not easily recognised Achievements, not duties or responsibilities Previous performance appraisals helpful More bullets for current position STARs or CARs
  • 15. 15 Work Bullets - Experience Metrics Maintained accounting records for AR and AP Managed 1,000+ AR & AP accounts working directly with CFO Answered the phone Resolved customer issues through inbound calling system, averaging 60 calls a day Sold computers and printers to customers Practiced consultative sales techniques to provide customers with their hardware & software needs Managed and supervised 10 staff members Coached and developed 22 direct reports into supervisory role positions
  • 16. 16 Resume Components Begin bullet points with an action verb Use the right action verb to make a difference Bloom's Taxonomy Action Verbs
  • 17. 17 Resume Components Education College Degree, Activities, or GPA if recent grad Acceptable to omit year from education Continuing Education Seminars, Workshops, Special training Military Experience Rank, Duties, Responsibilities, Relevant Experiences Technical or Computer Skills Community Activities Volunteer Experience
  • 18. 18 General Points White space Two pages maximum Consistent font type Print pages on standard paper 20# or 32-36# resume paper Amanda Augustine Suggests Resume Advice Andrew LaCivita - 3 Steps to a Perfect Resume
  • 19. 19 Typical Resume Mistakes Typos Objective References available upon request ABC’s of references Providing a Home and Cell phone number 25+ years of experience Putting a 3 page resume on 2 pages Distracting formats and/or fonts Overused stale terms Responsible for or Duties include
  • 20. 20 Fine Tune Your Resume Chrome extension – www.grammarly.com
  • 21. 21 Fine Tune Your Resume Grammarly as Microsoft addin
  • 22. 22 Fine Tune Your Resume These websites help refine your resume Match your key skills with job description Empower you to get past ATS robots www.jobscan.co https://cultivatedculture.com/resume-scanner/ https://theprofessional.me https://skillsyncer.com/ This is How Job Scan Works
  • 23. 23 JobScan.co  www.jobscan.co - Five scans per month
  • 47. 47 Cover Letters Cover letters beg the question - to include or not to include?
  • 48. 48 Cover Letters Cover letters beg the question - to include or not to include?
  • 49. 49 Cover Letters A recent Ladders article stressed several changes in hiring practices post Covid-19 Recruiters say if you don’t do this, you may as well not apply for the job Survey by TopResume revealed these findings A cover letter is more likely to be read - 48% Candidate’s thank you note is more significant - 68% Employment gaps no longer have red flag - 87%
  • 50. 50 Cover Letters What function does it serve? Introduce yourself to the recruiter State your interest in the position Relate why you are a good fit How to write a cover letter by ZipJob
  • 51. 51 Cover Letters Provides additional means of communication Gaps in employment Why Company or position interests you Relevant experience or industry knowledge Bullet points to highlight skills No more than a few paragraphs
  • 52. 52 Cover Letters Types of Cover Letters Traditional format Comparative format Pain Letter by Liz Ryan 4 Sentence Cover Letter by Andrew LaCivita
  • 53. 53 Traditional Cover Letter Example Header information matches resume
  • 54. 54 Traditional Cover Letter Example Bullets and closing statement
  • 56. 56 Comparative Cover Letter Example Comparative Cover Letter
  • 58. 58 What is an ATS? Human Resource Information System (HRIS) Vast majority of major companies use an ATS Software that enables the electronic handling of HR documentation Cradle to grave capability Tracks hiring compliance for company Taking the human out of Human Resources
  • 59. 59 How Does an ATS Work Scans resumes to qualify candidates Parses your resume into the system Performs data mining and collecting Matches keywords in job description Ranks candidates by resumes & responses
  • 60. 60 How Does an ATS Work Can manage many tasks Identify top candidates/Reject unqualified Send applicant emails Schedule interviews Onboarding process Tracks reviews, promotions, terminations
  • 61. 61 ATS Pitfalls Many ATS cannot read a PDF, unless specifically directed to submit a PDF, submit doc Word Doc not Docx format Resume templates Cannot read tables or multiple columns Cannot read wording in header & footer Misspelled words are not recognized
  • 62. 62 ATS Pitfalls Single column format using left justification Avoid borders, lines and underline usage Serif fonts are not accurately read Times New Roman Sans Serif fonts are better Arial, Helvetica, Cambria, Gotham, Trebuchet MS, etc. Size does matter - 11 or 12 pt font is better Margins of 1” preferred, .75” at the maximum
  • 63. 63 ATS Resume Friendly Tips Use standard terminology for section titles Work Experience not Career Achievements Education not Professional Training Keyword matches found in job description Name document for relevant position BruceBennettManager.doc, not resume.doc Use full name instead of acronym ION Interactive Opinion Network, then (ION)
  • 72. 72 Upload Your Resume On-line Glassdoor - https://www.glassdoor.com/index.htm Indeed - https://www.indeed.com/ ZipRecruiter - https://www.ziprecruiter.com Careerbuilder - https://www.careerbuilder.com Monster - https://www.monster.com Dice - https://www.dice.com/ Mashable - http://jobs.mashable.com/ Slideshare - https://www.slideshare.net/ JobServe - https://www.jobserve.com O*NET Online - https://www.onetonline.org/ Stella - https://www.stella.ai/welcome University & College Career Centers
  • 73. 73 Find Jobs On-line See Previous Slide Corporate Website Facebook Twitter LinkedIn And many, many others! Ladders.com Nexxt.com Resume-now.com
  • 74. 74 Wordle.net A visual representation of your industry or career
  • 75. 75 Video & Blog Links Social Media Revolution - https://www.youtube.com/watch?v=6k_G_h41ZaQ Catherine Breet Byers - http://www.youtube.com/watch?v=-8od1iolitg&feature=related Amanda Augustine - https://www.youtube.com/watch?v=UP-S9rvAYYo Andy LaCivita - https://www.youtube.com/watch?v=bhwEsfXS6y8 Donna Svei, Avid Careerist - https://www.avidcareerist.com/2015/06/08/does-resume-need-cover-letter/ Zip Recruiter - https://www.youtube.com/watch?v=jHg0b7Nai6c Pain Letters - https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain-letters-in-your-job- search/#310855967b44 – Andy LaCivita - https://www.youtube.com/watch?v=ZfmVSFg_zSI ATS Do’s and Don’ts - https://www.resumetoreferral.com/ats-resumes/ https://www.indeed.com/career-advice/resumes-cover-letters/do-employers-care-about-cover-letters
  • 76. 76 Success Stories Elena B. – Manufacturing Attended Resume workshop and worked 1 on 1 Rafael R. – Accounting Attended workshops and one on one LinkedIn Critique Liz F. – Graphics Designer Attended workshops, incorporated concepts and was hired Tom W. – Customer Service Professional Attended workshops and was hired after three interviews Michael B. – Marketing Incorporated my recommendations from workshops I want to add your name to the list!
  • 77. 77 McHenry County Workforce Network March Calendar of Events & Services Personalized Job Search Assistance Services To sign up, request the professional directly by email Resume Critique 30-45 minute sessions Dean Eitel March 14 & 21 10:00 - 12:00 Email: deitel@depaul.edu Resume Critique 30-45 minute sessions Kathy Hayhurst March 11 9:00 - 11:30 Email: : mcwnkmh@gmail.com
  • 78. 78 Upcoming Webinar Events Network to Success Job Club The Elevator Pitch & Other Job Search Tools Wednesday March 9, 2022 at 1:00pm to 3:00pm Guide to a Winning Interview Monday March 14, 2022 from 10:00am to 12:00pm LinkedIn for Your Job Search Wednesday March 21, 2022 at 10:00am to 12:00pm LinkedIn Strategic Guidelines Monday March 23, 2022 at 10:00am to 12:00pm
  • 79. Feel free to connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin