Social Media Marketing Strategy Benchmarks Inform Strategy HC LI Group v2
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By tracking the growth of alumni on Linked In of two peer institutions to Haverford College - external benchmarks - we uncovered the best way to increase the size of the Haverford Linked In group requires a 2-step process. While the best option for one peer, Bryn Mawr College was a one-step get the huge alumnae body on Linked In to join the Alumnae group, Haverford needed to first get more alumni to create Linked In. profiles. And immediately next it needed to make it easy for them to join the Alumni group on Linked In.
