MM1 - The New Way to Market for Manufacturing
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There's a huge opportunity for manufacturers waiting for the first mover in each market space. Now is the time for marketing to take the lead and grow revenue.
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MM1 - The New Way to Market for Manufacturing
- 1. Welcome to The New Way to Market for Manufacturers 12 lessons that will change the way you think about marketing @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 1
- 2. Increase your growth rate to 10% 20% 30% Or more @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 2 The secret is Marketing
- 3. The Window of Opportunity is Open Your customers crave your expertise. Your competitors are probably missing the boat in modern marketing strategy, tactics, teams and tools. It’s easier than ever to engage with your target audience – with modern marketing. @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 3
- 4. Here’s Why… • Most manufacturers still don’t understand. • Your customers want to buy like it’s 2016. • Most mfg companies are selling like it’s 1990 @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 4
- 5. First Movers Win! You can be the first mover in your competitive market space. @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 5
- 6. It’s Engagement! Step 1 – Flip your mindset from me and we and us to you, them and they. Your customers don’t care about your product, your company, your CEO or you. They care about WIIFM. @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 6
- 7. Help Them to be Better Before They Contact You. @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 7 A Modern Marketing Strategy, Tactics, Tools and Team gets you
- 8. @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 8
- 9. Summary 1. The secret to 10%, 20%, 30% or more growth is MODERN MARKETING. 2. Most SMB MFG companies are laggards in marketing. 3. You can be a first mover and take market share. 4. It’s about ENGAGEMENT (without talking about your product). 5. TOMA 6. Credibility 7. Reciprocity @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 9
- 10. Takeaways 1. Determine if your company is selling and marketing like it’s the 1990s but your customers are wanting to buy like it is 2016. 2. Look at your competition, where are they? 1980s or 2016? @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 10
- 11. Congratulations, you’re on your way to a New Way to Market! Join the Manufacturing Marketing Institute – MM Academy today! @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 11
Notas del editor
- Hello Manufacturing Marketers! Welcome to the course that will change the way you look at marketing in manufacturing. Congratulations and give yourself a pat on the back for making this commitment and taking a first step towards advancing your professional marketing career and in joining us here at the Manufacturing Marketing Institute on our journey to advance the practice of marketing towards being a strategic component at your company. This course if free, if you find it useful and helpful, please tell your colleagues about it. Anybody can sign up at mmmatters.com/freecourse. The course was created and is provided by the Manufacturing Marketing Institute. I’m Bruce McDuffee, Executive Director at MMI and I’ll be your instructor for these 12 lessons. The lessons were created based on real life successes, created by mfg marketers for mfg marketers. For more information about the Manufacturing Marketing Institute or more info about me, visit mmmatters.com. Now let’s get started.
- The problem is the opportunity – globalization and the Internet
- List some examples of disruption in mfg The auto assembly line The Kroc brothers reinvention of the hamburger The microprocessor The railroad Amazon
- At the Manufacturing Marketing Academy, you’ll learn how to engage before you ever
- At the Manufacturing Marketing Academy, you’ll learn how to engage before you ever
- Takeaway actions: Determine if your company is selling like it’s 1980 where buyers are wanting to buy like it’s 2016. Look at your competition, where are they? 1980s or 2016?
- Congratulations, you’ve just completed the first lesson! You’re on your way towards a New Way to Market for Manufacturing. Give yourself another pat on the back you’re doing great! Lesson 2, The Boring Stuff, Part 1 of 2, will arrive via email tomorrow. Don’t be turned off by the name, we’ll be talking about a critical component of success with the New Way, the Marketing Plan. Thank you and I’ll see you at the next lesson. Now let’s go out and advance the practice of marketing in mfg today!