Boost Your Brand Conversation on Social Media
•Download as PPTX, PDF•
0 likes•3,875 views
This webinar discusses how to boost brand conversation on social media. The agenda includes discussing the value of user-generated content, using hashtags for visibility, the importance of social listening to identify peak engagement times and influencers, creating an effective social media strategy using different content types and channels, and a checklist. The presentation encourages diversifying content across channels like photos, videos, infographics and GIFs while driving traffic to websites and live displays.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (13)
Similar to Boost Your Brand Conversation on Social Media
Similar to Boost Your Brand Conversation on Social Media (20)
Recently uploaded
Recently uploaded (20)
Boost Your Brand Conversation on Social Media
- 1. WEBINAR How to Boost Brand Conversation on Social Media While you wait, please make sure your media player (located at the bottom right of your screen) is downloaded and unmuted so that you can hear us during the webinar. #BoostYourSocial
- 2. Juliet Carnoy Sr. Marketing Manager at Pixlee julietcarnoy linkedin.com/in/juliet-carnoy Lucy Hitz Head of Marketing Communications at Simply Measured LLHitz linkedin.com/in/lucy-hitz Information, data and drawings embodied in this deck is strictly confidential and is supplied on the understanding that it will be held confidentially and not disclosed to third parties without the prior written consent of Pixlee Inc. Welcome &
- 3. Today’s Agenda Welcome The Value of User-Generated Content The Golden Rule: Hashtag Visibility Why Is Social Listening Important? • Identify Peak Days and User Behavior • Find Your Influencers • Create an Effective Social Strategy The Channels You’ll Need • Social Media • Website • Live Displays • Email Marketing Checklist Q&A & #BoostYourSocial
- 4. & The Value of User-Generated Content
- 5. & The Golden Rule: Hashtag Visibility
- 6. Why Is Listening Important? &
- 7. & Why Is Listening to Your Target Audience Important? • Identify Peak Days of Conversation • Find Your Influencers • Create an Effective Social Strategy
- 8. & Breaking Down the Layers of Social Listening General Topic Your Brand Specific Brand Offering General Topic: Children’s Clothing Your Brand: Gymboree Specific Brand Offering: #BacktoSchool #GraphicTees #ElephantTee
- 9. Identify Peak Days and User Behavior &
- 10. & Identify Peak Days of Conversation The highest average click-through rate (CTR) occurs between 1 pm and 4 pm, peaking on Wednesdays at 3 pm.
- 11. & Facebook User Behavior Did You Know? Your Action Item 45% of Facebook users get news from Facebook. Stay up-to-date with what’s happening locally, nationally, and globally and leverage those conversations with care and poise.
- 12. & Identify Peak Days of Conversation
- 13. & Twitter User Behavior Did You Know? Your Action Item 77% of Twitter users feel more positive about a brand when their tweet is replied to. Engage with your audience. Respond and Tweet back.
- 14. & Identify Peak Days of Conversation
- 15. & Instagram User Behavior Did You Know? Your Action Item 50% of all Instagram comments come within 10 hours of posting the image. Test out different times to post your images and notice any trends in engagement.
- 16. & Identify Peak Days of Conversation
- 18. & Why Use Influencers? • Share Your Brand’s Content • Create Unique Content • Extend Your Reach • Share Their Experiences • Sell Your Products • Increase Engagement
- 19. & Share Your Brand’s Content
- 21. & Extend Your Brand’s Reach
- 25. & Social Listening Leads to Influencer Identification
- 26. Create an Effective Social Strategy Diversify Your Content &
- 27. & Diversify Your Content Photo Content • Local Community • Office Culture • DIY / Educational • Multi-Photo / Carousel • Feature Products Creatively Video Content • Live Videos • How-To Videos • Short Videos Infographics GIFs
- 28. The Channels You’ll Need &
- 29. & The Channels You’ll Need
- 30. & Best-Performing Channels and Content Most-Engaged Social Channels Most-Engaged Content Types
- 31. & Toyota USA’s Best Content Local SceneryEvent Hashtag Owned Hashtag Tagged Event
- 32. & Track Content Success with Content Labeling
- 33. & The Channels You’ll Need
- 34. & Drive Traffic to Your Website
- 35. & How Is Your Content Shared?
- 36. & The Channels You’ll Need
- 37. & The Channels You’ll Need
- 38. & The Channels You’ll Need
- 39. &
- 40. juliet@pixleeteam.com Twitter: julietcarnoy lucy@simplymeasured.com Twitter: LLHitz Information, data and drawings embodied in this deck is strictly confidential and is supplied on the understanding that it will be held confidentially and not disclosed to third parties without the prior written consent of Pixlee Inc.& Thank you!