Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.
1. Social Media and Digital Sales
and Marketing Strategies
September 2014
Promoting your brand, strengthening relationships, and increasing sales
Relationships Solutions Innovation
12. For Many Strategy Is Stuck
The End Of Competitive Advantage
@RGMcGrath
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13. Marketing
The process by which a firm profitably
translates customer needs into revenue.
Mark Burgess
13 States Of Marketing heidicohen.com/hot-marketing-tips/
17. “Youthification” Is Now A Word
“My Buyers Don’t Use Social Media” Yada Yada
bryankorourke.com | @bryankorourke
18. Social Selling
greater 31%
team quota attainment using SS
http://www.slideshare.net/linkedin-sales-solutions/social-selling-impact-aberdeen-report-2013
27. Involve Team, Members & Community Partners
#WTD
what to do
SOCIAL MEDIA STRATEGY: http://www.bryankorourke.com/journal/2011/6/26/do-you-
have-a-social-media-policy-for-your-organization.html
65. BRIDGE THE GAP
HELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS
http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-
social-media-policy-for-your-organization.html
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 65