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Bryan O'Rourke IHRSA 2018 Presentation

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The Present Past and Future Of The Fitness and Health Club Industry presented by Bryan O'Rourke in San Diego during the IHRSA 2018 conference.

Publicado en: Tecnología

Bryan O'Rourke IHRSA 2018 Presentation

  1. 1. @bryankorourke | san diego | march 24, 2018
  2. 2. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke TRANSFORMING EVALUATING WHERE WE WERE ARE AND ARE GOING
  3. 3. 1950
  4. 4. 1951
  5. 5. 1951
  6. 6. 1959
  7. 7. 1965
  8. 8. 50 Years Of History & 50 Years Into The Future 1965
  9. 9. 1968
  10. 10. 1969
  11. 11. 1970
  12. 12. 1972
  13. 13. 1975
  14. 14. 1977
  15. 15. 1982
  16. 16. 1983 20 Years Later1983
  17. 17. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke OUR PAST ROOTED IN THESE TRANSFORMING DYNAMICS
  18. 18. 1990 JUST GETTING STARTED
  19. 19. 1991 1992
  20. 20. 1995
  21. 21. 2001
  22. 22. 2004
  23. 23. 2006
  24. 24. W Consumer Wear Including Jewelry, Footwear, Clothing, Fashion. WEARABLE D Technology Is Ubiquitous Like The Air We Breathe In 24-7 Connected Life. DIGITAL N Organic, Non-GMO, Customized Meals, Supplementation, Super Foods. NUTRITIONAL M Meditation, Mind Body, Holistic, Sustainability. MINDFULNESS F Activity, Exercise, Wherever, Whenever, Convenience. FITNESS C Community, Entertainment, Socialization. CONNECTION H Longevity, Crunch Disease, Primary Prevention, Intervention. HEALTH CARE “BETTERMENT” INTERCONNECTED DYNAMICS FOR NEW BUSINESS MODELS BASED ON MEGATRENDS NEW INDUSTRY : ARENAS : BETTERMENT @bryankorourke
  25. 25. transformation : business as usual is dead
  26. 26. DOCTORS OFFER MEDICAL CARE
  27. 27. THIS OFFERS MEDICAL CARE
  28. 28. RESTAURANTS OFFER DINNING EXPERIENCES
  29. 29. THIS OFFERS A DINING EXPERIENCE
  30. 30. THIS OFFERS A TRANSPORTATION EXPERIENCE
  31. 31. HEALTH CLUBS OFFER HEALTH & FITNESS EXPERIENCES
  32. 32. THIS OFFERS HEALTH & FITNESS EXPERIENCES
  33. 33. THIS OFFERS HEALTH & FITNESS EXPERIENCES
  34. 34. WHAT ARE BETTERMENT EXPERIENCES BECOMING?
  35. 35. HOW WILL SUCCESSFUL BRANDS OPERATE ?
  36. 36. DIGITAL FITNESS GLOBAL PENETRATION 260 MILLION USERS | 162 MILLION CLUBS
  37. 37. DIGITAL FITNESS $9 BILLION HEALTH CLUBS $83 BILLION
  38. 38. DIGITAL FITNESS LARGEST MARKET CHINA | US | INDIA
  39. 39. LEAP FROG EFFECT
  40. 40. WE’VE ENTERED A NEW ERA
  41. 41. CONTROLLING TO EMPOWERING In The New Era Of Openness Telling People What To Do Is Not As Effective As Inspiring And Connecting Purpose. PLANNING TO EXPERIMENTATION The Only Way To Learn The New Is To Try Things Work On An 80-20 Ratio Of Existing And New Business PRIVACY TO TRANSPARENCY Opening Information To All Enables The Other 5 Keys To Flourish In The New Era. PREDICTABLE TO UNPREDICTABLE The Past Is Not Predictor For The Future. Assumption To Knowledge Ratios Have Changed. PROFIT TO PURPOSE Short Term Aims Undermine Long Term Value. Attracting Customers And Partners Takes A Vision HIERARCHIES TO NETWORKS Interoperable Organizations Leverage Capacities Better Results Through Collaboration. WE MUST SHIFT OUR MINDSETS TO WIN IN THE NEW ERA MINDSET IS NOW THE GREATEST STRATEGIC ADVANTAGE
  42. 42. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke TRANSFORMATION PEOPLE: OUR PARTNERS EMPLOYEES CUSTOMERS
  43. 43. DIZZYING DIVERSITY = PERSONALIZATION
  44. 44. BIFURCATION
  45. 45. CONSUMER DIGITIZATION LUXURY PURCHASES REACHING 40% OF TRANSACTIONS BY 2020
  46. 46. transformation CONVENIENCE NEW CURRENCY
  47. 47. transformation
  48. 48. P PERSONAL TARGET MESSAGES TO SPECIFIC USERS. CREATE LOYALTY. E EASY FRICTIONLESS BUYING, SIMPLE FAST FUNCTIONAL F FACILITATE MAKE BUYING SERVICES ACROSS PLATFORMS WORK S STRATEGIC INVEST IN WHERE THINGS ARE HEADING. VIDEO, MOBILE O OMNICHANNEL Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib folor sit. 5 KEYS TO BUILDING A GURU BRAND IN OUR BUSINESS @PROFGALLOWAY
  49. 49. P PERSONAL TARGET MESSAGES TO SPECIFIC USERS. CREATE LOYALTY. personalization at the fuel bar
  50. 50. E EASY FRICTIONLESS BUYING, SIMPLE FAST FUNCTIONAL frictionless at the soulcycle
  51. 51. F FACILITATE MAKE BUYING SERVICES ACROSS PLATFORMS WORK access across channels with reserve
  52. 52. S STRATEGIC INVEST IN WHERE THINGS ARE HEADING. VIDEO, MOBILE mcfit girls fitness day 2017 campaign
  53. 53. O OMNICHANNEL WHENEVER AND WHEREVER THE CUSTOMER WANTS omnichannel and back to the gym
  54. 54. AESTHETIC DESIGN & UX
  55. 55. B O S A B BUSINESS MODEL SUSTAINABILITY Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. S SERVICES Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. O OMNICHANNEL Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. A ASTHETIC UX Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke INNOVATIVE BUSINESS MODEL FOCUS
  56. 56. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke TRANSFORMATION : TECHNOLOGY
  57. 57. “A YEAR OF ADJUSTED EXPECTATIONS IN 2018” WE’RE JUST GETTING STARTED
  58. 58. STOPPED BLINKING ?
  59. 59. @Bryankorourke @Kevin2Kelly FREE COPY OF THE BOOK
  60. 60. Kevin Kelly’s View Of What Will Happen With Technology 12 Inevitable Forces 68 01 Becoming 02 Cognifying 03 Flowing 04 Screening 05 Accessing 06 Sharing Move from fixed products to constant upgraded services and subscriptions. Make everything smarter via cheap AI from the cloud. Unstoppable streaming. You are certainly now in the data business. Turning all surfaces into screen experiences. Access to services at all times move away from owning assets. Mass-scale collaboration. Key innovations built on sharing. BE CO FL SC AC SH
  61. 61. 12 Inevitable Forces 69 07 Filtering 08 Remixing 09 Interacting 10 Tracking 11 Questioning 12 Beginning Harnessing intense personalization to anticipate desires. Unbundling products and basic parts and recombining them in all possible ways. Immersing ourselves inside computers to maximize engagement. Total surveillance for consumer and citizens benefit. Promoting good questions is far more valuable than good answers. A system connecting all humans and machines in a global mix. Kevin Kelly’s View Of What Will Happen With Technology FI RE IN TR QU BG
  62. 62. SCREEN
  63. 63. AC & CO
  64. 64. internet of everything
  65. 65. HARDWARE AS A SERVICE CONTENT AS A SERVICE
  66. 66. wearables
  67. 67. CHANGES COMING FOR SMARTPHONE INTERFACE & APPS
  68. 68. sensors
  69. 69. VR | AR IMMERSION INTO DIGITAL
  70. 70. CYBER PHYSICAL SYSTEM : THE HOLOS
  71. 71. 81 Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER Jonathan Harris IMAGE PLACEHOLDER Erica Doe AUTOMATION ENTERPRISE PLATFORM SENSORS - DATA HUMAN CAPITAL THE EXECUTION ENGINES
  72. 72. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke WHAT’S NEXT ? ECONOMICS : WE’RE JUST GETTING STARTED AGAIN
  73. 73. WE HAVEN’T SEEN ANYTHING YET DIGITAL MASTERS
  74. 74. economics = sustainability operating costs + revenue | near term & long term
  75. 75. VEDERE VENTURES | INTEGERUS ADVISORS RobertJDyer.com | BryanKORourke.com State Of The US Health Club Industry 2017© 2017 All Rights Reserved 85 Institutional Capital Accelerating Rate Of Change Significant Capital Has Funded Expansion Of The Boutique Arena. IMAGE Bar Method Mainsail Partners Barry’s Bootcamp North Castle Partners IMAGE Pure Barre, Core Power Yoga, Bodytech Carterton Partners IMAGE Class Pass Google Ventures, General Catalyst, Thrive IMAGE Flywheel, FlyBarre WJ Parters IMAGE Orange Theory Roark Capital Pure Yoga, SoulCycle Equinox, The Related Companies YogaWorks Great Hill Partners
  76. 76. VEDERE VENTURES | INTEGERUS ADVISORS RobertJDyer.com | BryanKORourke.com State Of The US Health Club Industry 2017© 2017 All Rights Reserved 86 Institutional Capital Accelerating Rate Of Change Significant Capital Has Funded Expansion Of The Budget Arena. Blink Equinox, The Related Companies Chuze Fitness Main Post Partners The Edge Fitness Northeast Equity Partners Fitness Connection LNK Partners Planet Fitness TSG Consumer Partners Vasa Fitness Silver Oak Partners YouFit PWP Growth Equity
  77. 77. OLD MODEL OF VALUE CUSTOMERS TRANSACTIONS / $
  78. 78. NEW MODEL OF VALUE RECEPTORS COGNITION
  79. 79. S CURVE REINVENTION
  80. 80. LEARN MORE ABOUT HOW @BRYANKOROURKE | BRYANKOROURKE.COM BRYANKOROURKE@GMAIL.COM @FITTECHCOUNCIL
  81. 81. W Consumer Wear Including Jewelry, Footwear, Clothing, Fashion. WEARABLE D Technology Is Ubiquitous Like The Air We Breathe In 24-7 Connected Life. DIGITAL N Organic, Non-GMO, Customized Meals, Supplementation, Super Foods. NUTRITIONAL M Meditation, Mind Body, Holistic, Sustainability. MINDFULNESS F Activity, Exercise, Wherever, Whenever, Convenience. FITNESS C Community, Entertainment, Socialization. CONNECTION H Longevity, Crunch Disease, Primary Prevention, Intervention. HEALTH CARE “BETTERMENT” INTERCONNECTED DYNAMICS FOR NEW BUSINESS MODELS BASED ON MEGATRENDS @bryankorourke NOW ARENA VS INDUSTRY : BETTERMENT
  82. 82. transformation
  83. 83. transformation
  84. 84. transformation
  85. 85. transformation COMMUNITY | ENTERTAINMENT TOP GOLF
  86. 86. MINDFULNESS SOMADOME
  87. 87. EQUINOX FITNESS HOTELS
  88. 88. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke TRANSFORMATION : CONVERGENCE CHANGING EVERYTHING GLOBALIZATION
  89. 89. globalization
  90. 90. LEAP FROG EFFECT
  91. 91. GLOBAL SICK CARE CRISIS
  92. 92. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke TRANSFORMATION : CONVERGENCE CHANGING EVERYTHING INSIGHTS ARE REQUIRED
  93. 93. CONTROLLING TO EMPOWERING In The New Era Of Openness Telling People What To Do Is Not As Effective As Inspiring And Connecting Purpose. PLANNING TO EXPERIMENTATION The Only Way To Learn The New Is To Try Things Work On An 80-20 Ratio Of Existing And New Business PRIVACY TO TRANSPARENCY Opening Information To All Enables The Other 5 Keys To Flourish In The New Era. PREDICTABLE TO UNPREDICTABLE The Past Is Not Predictor For The Future. Assumption To Knowledge Ratios Have Changed. PROFIT TO PURPOSE Short Term Aims Undermine Long Term Value. Attracting Customers And Partners Takes A Vision HIERARCHIES TO NETWORKS Interoperable Organization Leverage Capacities Better Results Through Collaboration. WE MUST SHIFT OUR MINDSETS TO WIN IN THE NEW ERA MINDSET IS NOW THE GREATEST STRATEGIC ADVANTAGE
  94. 94. W Consumer Wear Including Jewelry, Footwear, Clothing, Fashion. WEARABLE D Technology Is Ubiquitous Like The Air We Breathe In 24-7 Connected Life. DIGITAL N Organic, Non-GMO, Customized Meals, Supplementation, Super Foods. NUTRITIONAL M Meditation, Mind Body, Holistic, Sustainability. MINDFULNESS F Activity, Exercise, Wherever, Whenever, Convenience. FITNESS C Community, Entertainment, Socialization. CONNECTION H Longevity, Crunch Disease, Primary Prevention, Intervention. HEALTH CARE “BETTERMENT” INTERCONNECTED DYNAMICS FOR NEW BUSINESS MODELS BASED ON MEGATRENDS @bryankorourke NOW ARENA VS INDUSTRY : BETTERMENT
  95. 95. B O S A B BUSINESS MODEL SUSTAINABILITY Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. S SERVICES Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. O OMNICHANNEL Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. A ASTHETIC UX Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke KEYS TO BUSINESS MODEL INNOVATION
  96. 96. S CURVE REINVENTION
  97. 97. GLOBAL SICK CARE CRISIS
  98. 98. LEAP FROG EFFECT
  99. 99. transformation era : the greatest time ever to be in our industry
  100. 100. VISION : DO YOU BELIEVE ?
  101. 101. @bryankorourke | san diego | march 24, 2018

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