2. • Quantitative research is asking people for
their own opinions on something but in a
structured way. The research has to be
structured so that you can produce statistics
and hard facts. Often with quantitative
research a large survey of many different
people would be carried out, this has to
match the target market.
Quantitative research typically includes
customer surveys and questionnaires.
Quantitative research is important for
students to use because it will help you to
see if there is a market for your product also
what type of people are your best
costumers. It also helps to back up any
queries that you could potentially have about
your product.
3. • Qualitative research is to find out the
‘why’, rather than the ‘how’ of the
chosen topic. Qualitative research
does this by analysing unstructured
information such as:
emails, feedback forms, interview
transcripts and more. Unlike
quantitative research, qualitative
research does not rely on statistics or
numbers.
• Qualitative research is useful for
students to use as it helps insight on
certain aspects about people so that
the product development can go
smoothly. Qualitative research can
provide a more complex answer to
certain problems such as minority
and race.
4. • Secondary research is existing research, as opposed to
research collected directly from ‘research subjects’, that
occurs when a project or topic requires a collection of
existing data.
Secondary research could include previous newspapers,
magazines, research reports, film archives, photo
libraries, worldwide web, searching internet forums and
government and NGO statistics. Secondary research is
carried out to determine what is already known and what
new data is required.
Secondary research is important so that we are able to
compare existing research with new research if needed.
It also helps us to be able to find certain types of
research on are own and tends to be more extensive. It
lets us compare and consider how right on wrong a
certain bit of primary research or secondary research is
wrong or right.
5. • Primary research includes interview
techniques, observations, questionnair
es, surveys, types of questions, focus
groups, audience panels, participation
in internet forums. Primary research it
he opposite to secondary research. It is
research that is collected from
‘research subjects’
Primary research is important as it
allows people to gather new
information that is more relevant to the
time. It also helps to discover
information that is needed in order to
create a target audience for a specific
product.
• This survey represents primary
research, it shows someone trying to
gather information of their own
6. • Analyses data about a certain target
market, environment or competition.
The purpose of Data gathering
agencies are so that market research
projects can have a better
understanding of the subject.
• Data gathering is important as it uses
primary research. Primary research
allows to the person to know that the
research is from a good source and is
reliable. As well as using Primary
research, data gathering also relates to
audience research and can help
someone decide on their target
audience due to the feedback that is
given.
7. • BARB was set up in 1981 to provide
the industry standard television
audience results service for
broadcasters and the advertising
industry. BARB is owned by
BBC, ITV, Channel 4, Channel
5, BSkyB and the IPA (Institute of
Practitioners in Advertising) and is a
not for profit company limited by
guarantee.
• BARB is important because when a
person is deciding to advertise a
product or service they can compare
and see which television program
and or radio station has the highest
ratings. Therefore being able to
decide which would be more
appropriate for their target
audience, also help them get bigger
publicity.
8. • Is the official body in charge of measuring
the amount of people listening to a radio
station. It is owned by the BBC and the
RadioCentre. However RAJAR picks
specific audiences to get a more specific
reading.
• There are approximately 310 individual
stations on the survey and results are
published regularly.
• RAJAR is important because it allows
radio stations to see how popular there
station is. It also gives a more specific
percentage of a certain target audience
that listens to the certain station, helping
to choose the best place for
advertisement and or how well the
advertisement is going.
9. • Self-generated research is
where you collect
information/evidence through
your own record of events. I.e.
video, audio or photographic.
Self generated research is
important because it teaches a
person how to collect
information by themselves. A
lot of university work requires
self-generated research. Also
to shows that you have a
knowledge about a certain
subject and are able create the
research without using an
existing sources.
10. • Audience research is collecting information from
your certain target audience for a specific
product, pitch/presentation and or service. Also
being able to discover your target audience.
As audience research is based around your
target audience it is a very important type of
research. Potential buyers are always the most
important and knowing there feedback is
valuable information. It is almost important as it
helps to understand more about your target
audience. In addition it helps to decide whether
the product is being sold to the right audience
so that money and time is not wasted.
11. • Market research is organised research
to gather information on customers
and buyers. Market research, includes
social and opinion research. It helps to
understand where and in which market
the product should be.
Market research is important because
it allows companies to get advantage
over competitors. Market research
provides important information to
identify and analyse the market
need, market size and competition.
12. • Production research is used to ensure that the product
that is being produced is so to a high standard and also
to the demand of the certain market. In the production
research it often comes to creating proto types of the
product. These needs to be perfected. Also different
things such as health and safety and legal issues need to
be researched and considered in this stage of the
development.
Production research is important because in the final
development the need and want for the product is
identified and finalised.
