Social Media Strategy: How Much Time Does a Good Strategy Take?

Buffer
Buffer
••
How much time does social media take?
The short answer ...
12 hours per week
The longer answer ...
A good social media strategy involves three parts
1. Plan 2. Implement 3. Measure
Social Media Strategy: How Much Time Does a Good Strategy Take?
Then repeat. Weekly.
Social Media Strategy: How Much Time Does a Good Strategy Take?
What Planning Looks Like
Awareness Sales Loyalty Choose a focus
Growth Likes Clicks Conversions Engagement Influence Identify success metrics
What Implementing Looks Like
Social Media Strategy: How Much Time Does a Good Strategy Take?
How we create
Social Media Strategy: How Much Time Does a Good Strategy Take?
What Measuring Looks Like
Chart your key metrics
Social Media Strategy: How Much Time Does a Good Strategy Take?
Discover opportunities
Social Media Strategy: How Much Time Does a Good Strategy Take?
Even more: bit.ly/smmtime Sources: Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske
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Social Media Strategy: How Much Time Does a Good Strategy Take?

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Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.

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