T H E 3 0 B E S T B O O K S
F O R O N L I N E M A R K E T I N G
T H E 3 0 B E S T B O O K S
F O R O N L I N E M A R K E T I N G

Psychology &
Neuromarketing

Virality
Isn't Born.
It's Made.
Jonah Berger

How to Win Friends
and Influence People
by Dale Carnegie

Influence:
The Psychology of
Persuasion
by Robert Cialdini

Hooked:
How to Build Habit-
Forming Products
by Nir Eyal

Predictably
Irrational
by Dan Ariely

Make Ideas Happen
by Scott Belsky

Contagious: Why
Things Catch On
by Jonah Berger

Made to Stick
by Chip & Dan Heath

Thinking Fast
and Slow
by Daniel Kahneman

The Culting of
Brands: Turn Your
Customers into
True Believers
by Douglas Atkin

Smartcuts: How
Hackers, Innovators,
and Icons Accelerate
Success
by Shane Snow

Buy-ology
by Martin Lindstrom

Extraordinary
Popular Delusions
and the Madness
of Crowds
by Charles Mackay

Marketing,
Growth, and
Social Media

Make it simple.
Make it memorable.
Make it inviting to look at.
Make it fun to read.
Gary Vaynerchuk

Tribes
by Seth Godin

Inbound Marketing
by Brian Halligan
and Dharmesh Shah

Jab, Jab, Jab,
Right Hook
by Gary Vaynerchuk

Traction
by Gabriel Weinberg
and Justin Mares

To Sell is Human
by Daniel Pink

Everything I Know
by Paul Jarvis

The New Rules of
Marketing & PR
by David Meerman
Scott

Youtility: Why Smart
Marketing Is about
Help Not Hype
by Jay Baer

The 22 Immutable
Laws of Marketing
by Al Ries and Jack
Trout

Online Writing
& Advertising

Bird by Bird by Anne Lamott
Everybody Writes by Ann Handley
On Writing by Stephen King
Epic Content Marketing by Joe Pulizzi
Nicely Said by Nicole Fenton and Kate Kiefer Lee

The Robert Collier Letter Book by Robert Collier
Ogilvy on Advertising by David Ogilvy
On Writing Well by William Zinsser
Style: The Art of Writing Well by F.L. Lucas

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