Is your property management business on social media? Are you measuring your success to know what's working and what isn't? Here are 10 numbers you should be tracking in order to be successful on social media!

2. Are you using social media to grow your property management
business? How are you measuring your efforts?
Here are ten metrics you should consider tracking to be
sure your channels are working for you.

3. Audience Size
1. How many followers do you have on each social channel? Track
monthly and see what types of content increase your numbers.

4. Number of Leads
2. How many owner leads come to you through social media?
Be sure to track sources of leads and ask leads
how they found you.

5. Quality of Leads
3. It’s not enough to just get leads. Consider also tracking how
many of those leads turn into customers, by channel.

6. Number of Applications
4. Put a question on your application asking how applicants
found you, and track which channels worked best.

7. Applause
5. How engaged are your audiences with your content, in each
channel? Track engagement through likes and favorites
on your posts.
89 Like

8. Amplification
6. How many of your social posts get shared or re-tweeted to reach
bigger audiences? Track them and double-down on the
content that works.

9. Video Reviews
7. Are you using video content, such as an intro video or property
tours? Use video sharing services that will help you see how well
they hold (or lose) viewer’s interest.

10. Resident Engagement
8. If your goal is to connect with tenants or residents over social,
how many of them are following and engaging
with your content?

11. Online Reviews
9. How many reviews are you getting, and how good are they?
Be sure to encourage happy residents and clients to review you!

12. Website Traffic
10. Use free Google Analytics to track how many people are visiting
your listings from each social media channel.

13. Buildium is a full service end-to-end property management
solution that can help win and keep great owners and residents.
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v1. 03.2017
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