The document provides design tips for creating effective web and mobile designs. It recommends focusing on goals and audience, balancing form and function, using alignment and white space to create order and focus on content. It also suggests using typography, contrast, simplicity, and current trends while being subtle to create a delightful user experience.

2. brought to you by

3. Click this button to tweet the infor-
mation on each slide

4. All design decisions should be made with your
goals and audience in mind.

5. A balance between form and function is vital.

6. Good use of alignment creates visual lines for your eyes and
establishes order and organization.

7. White space leads to cleaner design and focus on im-
portant content.

8. In web and mobile design,
typography can make or break your design.

9. Big blocks of text should try to stick to a width of 50-60
characters (including spaces).

10. Space between line-height/leading is usually too tight.
Let your paragraphs breath.

11. Don’t be afraid of gray. Dark gray or black on a white background
should be the default for extended reading.

12. Icons save space and help users interact,
but should be used with good judgment and balance.

13. Contrast increases visual interest, variety, and focus. It breaks up
sections of a website and makes designs visually appealing.

14. In design, less is more. Strip away anything unnecessary because
“Simplicity is the ultimate sophistication.”
-Leonardo Da Vinci

15. Design is constantly evolving. Be familiar with current trends, because if a site
or app looks old, it loses credibility.

16. Be subtle in design. Subtle layer effects
effectively use depth and texture to draw attention,
without drawing too much attention.

17. “Delight”is equal parts happiness and surprise. Create delight
with a small detail on your website, app, or product and you will
improve user experience.

18. brought to you by
Learn more about how
we can help your UX design