The People associated with the SMS world must be aware with the latest policies that are now applicable. But those who are not should have an idea about how the SMS service works in the country. As many marketing companies were engaged in their marketing through SMS & call services which became like harassment to the ordinary people at the certain point who had to attain such calls & SMS every now & then, so in order to give them a little relief, The Telecom Regulatory Authority of India brought a new structure for the SMS & Call service in India. Actually, there was certain structure defined from prior only like National Do Not Call Registry, by registering in which will avoid you such unwanted marketing calls & SMS. But the problem was that no one was taking it seriously & neither was it implemented seriously. And so the new policies are defined to implement it seriously! According to the latest structure, they have divided all such Calls & SMS into 2 categories, PROMOTIONAL & TRANSACTIONAL. But what do these categories mean? Let’s understand it little deeply.

1. What is Promotional/Transactional SMS?
Transactional SMS vs Promotional SMS

2. The People associated with the SMS world must be
aware with the latest policies that are now applicable.
But those who are not should have an idea about how
the SMS service works in the country.

3. As many marketing companies were engaged in their marketing
through SMS & call services which became like harassment to
the ordinary people at the certain point who had to attain such
calls & SMS every now & then, so in order to give them a little
relief, The Telecom Regulatory Authority of India brought a new
structure for the SMS & Call service in India. Actually, there was
certain structure defined from prior only like National Do Not
Call Registry, by registering in which will avoid you such
unwanted marketing calls & SMS. But the problem was that no
one was taking it seriously & neither was it implemented
seriously. And so the new policies are defined to implement it
seriously!

4. According to the latest structure, they have divided all such
Calls & SMS into 2 categories, PROMOTIONAL &
TRANSACTIONAL. But what do these categories mean? Let’s
understand it little deeply.

5. PROMOTIONAL:
“Messages to the unknown people are called as Promotional
SMS”
The SMS which are sent with the objective of promoting one’s
goods or service are mapped as a promotional one. This category
includes any sales & marketing messages which may or may not
be desired by the recipient. These messages do not get delivered
on NDNC (National Do Not Call) registered number. As there is full
planning by TRAI to cut off such unwanted calls & SMS, TRAI has
also imposed extra 5 Paisa + Service tax on each such promotional
call applying the term Operator’s Cost & so the Promotional
messages have become costlier than the prior time. This
costliness directly affects the marketers & as a result they will
shoot messages in lesser proportion which will ultimately help in
cutting down such communications.

6. TRANSACTIONAL:
“Messages to the known people are called as Transactional SMS”
These kinds of messages are those which are necessary for the
user! In ordinary language it is also termed as Service messages.
These messages include the messages which are only passed
because the client or user needs that particular message & which
do not contain any promotion or marketing.
They are purely informatory message.

7. For example:
Message passed to the bank account holder regarding his
available balance in his account or any activity done in his
account are called pure transactional message.
Message passed to the client by a company regarding his
Invoice amount etc.
Messages to the parents/Students regarding School/Colleges
Information like classes/Event details.

8. This category is allowed to send the messages even to the
NDNC registered numbers & that too with a particular Sender
ID that falls in fix 6 alphabetical formats. But as the messages
get delivered to DND numbers as well, some documentary
formalities also increases & so the SMS generator has to
undergo such legalities.
In such messages, there is a risk that any NDNC registered
number user may complain against you about the receipt of
message form that particular generator! And in that case, the
one who has generated message may have to go through the
penalty from the law.

9. This category is allowed to send the messages even to the
NDNC registered numbers & that too with a particular Sender
ID that falls in fix 6 alphabetical formats. But as the messages
get delivered to DND numbers as well, some documentary
formalities also increases & so the SMS generator has to
undergo such legalities.
In such messages, there is a risk that any NDNC registered
number user may complain against you about the receipt of
message form that particular generator! And in that case, the
one who has generated message may have to go through the
penalty from the law.

10. Complaint Number Penalty (in INR)
1st
Complaint 25,000
2nd
Complaint 75,000
3rd
Complaint 80,000
4th
Complaint 120,000
5th
Complaint 150,000
6th
Complaint 250,000
This Penalty has defined structure, as mentioned here:

11. MESSAGING
FEATURES
www.kapsystem.com
ADVANTAGE OF
KAPSYSTEM
SERVICE
©2015, KAPSYSTEM ( Bulk SMS Service Provider Company) , Email info@kapsystem.com

12. TRUSTED CLIENTS
www.kapsystem.com
KAP Computer Solution Pvt. Ltd
Our Presence: Bangalore | Delhi | Mumbai | Hyderabad | Chennai | Coimbatore | Pune | Kolkata | Ahmedabad | Noida
Mobile : +91 97380 10000 | 1 [Sales] | Email : info@kapsystem.com
CONTACT US
©2015, KAPSYSTEM ( Bulk SMS Service Provider Company) , Email info@kapsystem.com