The pace of world change, the speed of business and the forever-evolving consumer landscape makes it the most challenging of times for brands. More innovation, more revenue and more engagement are required for success in today’s world. But, simply doing more is not enough, nor sustainable. Brands need to be a force for good. Here are some of our Uncommon Questions. We encourage you to read through them, and ask yourself – are you a force for good?

1. How To Use Your
UNCOMMON QUESTIONS
Download this PDF and print at home
or at your local print shop.1
Print the questions on heavy white
cardstock if possible.2
Cut the cards to size using scissors
or a paper cutter.3
Grab your cards, a few friends and
have some uncommon conversations!4

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How do you practice
optimism daily?
When was the last
time you cried with joy?
Who looks up to you as
a role model for good?
Are you a force
for good?

3. Where do you turn when
you want to inspire others?
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How do you
celebrate victories?
What are your efforts
in making the world
a better place?
Who could you be more
courageous with?

4. Do you do things that
you are not proud of?
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Do you have the courage
to change direction
when it’s not working?
Do your live your values
when it is most hard?
What are you a part of
that you are proud of?