Social proof (such as testimonials, case studies, reviews, feedback, "as featured on...") can make a huge difference between many sales and no sales. In this presentation, we'll analyse how you can gather, write and use social proof on your website to increase your sales.

1. The Power of
Social Proof
Using Psychology to Boost
Website Sales

2. Must be good fun?

3. Must be bad food?

4. “We're more likely to
work late if others in our
team are doing the same,
put a tip in a jar if it
already contains money,
or eat in a restaurant if
it's busy.
Here, we're assuming
that if lots of other
people are doing
something, then it must
be OK”~ Robert Cialdini,
“Influence: The Psychology
of Persuasion”

5. Social Proof:
“When people conform to
the actions of others under
the assumption that those
actions are reflective of the
correct behaviour”

7. We have
customers – but
we don’t use
Social Proof

8. Or maybe not
enough motivation.

9. What about “Social
Proof increases
conversion rate”?

10. Today’s Goals

11. Learn
what
works

12. Work on your business

13. …and Take Action

14. Author ~ Internet Marketing
Consultant ~ Web Designer
Lego Addict
Engineer
Helping
Business
Owners
Increase
Sales, Brick
after Brick
Rodolfo Melogli

15. The Power of
Social Proof
-- Learn what works --

21. businessbloomer.com/webinar

25. The Power of
Social Proof
-- How to Get Social Proof --

26. 1. Ask for it

27. Ask for Reviews
“Thanks for purchasing ____.
Feedback is key to improve our
business so it’d be great if you
could answer to the following:
what problem did you have
before ______? How has your
life/business improved now?”

28. Write their
testimonial
“Thanks for purchasing ____.
Feedback is key to improve our
business so I thought of writing
a testimonial on your behalf: I
had this problem _____ and now I
have this benefit _______. Ok if I
publish this on my website?”

29. Automate

31. Pre-populated
Tweet

32. Ask for links

33. 2. Earn it

34. • Write Great
Content
• Run awesome
events
• Put the user first
• Round-up Posts

35. 3. “Pay” for it

36. • Bloggers
• Video bloggers
• Guest Blog
• Giveaway
• Advertorial
• Get interviewed

37. 4. Display it

38. • Brand Logos
• Memberships eg
Chamber of
Commerce
• Secure payments
• As featured on
• As seen on
• Partners logos
• Suppliers logos

39. 5. Don’t Make it up…

40. Reddit co-founder admitted that the link-sharing
site was initially seeded with fake profiles posting
links to simulate activity.
Paypal figured that eBay was their key
distribution platform, they came up with an
ingenious plan to simulate demand. They created
a bot that bought goods on eBay and then,
insisted on paying for it using PayPal.
Marketplaces put up fake projects to show
activity. Steve Sammartino talks of how he
seeded Rentoid.com by essentially buying the
initial items himself and renting them out.

41. The Power of
Social Proof
-- How to Take Action --

42. Figure out your most relevant
social proof. Numbers? Case
studies?

43. Set a 30 Day Challenge
Schedule + KPIs + GA
Content Experiments

44. Get Social Proof-proof!

45. Thank you!
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