Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
How To Write An Executive Summary
1. How to Write an Executive Summary Business Builders Club 10-13-2009
2. The problem The opportunity The idea Marketing/financing strategy Long-term outlook Summary Agenda
3. Catch the judge’s eye Attention grabber Like an introduction Introduce a situation with a problem Value Proposition Introduce the solution The Problem
4. Market size, segmentation, growth Being realistic is the key Conduct market research Ask experts The Opportunity
5. Describe how your product works No technical details! Quantify your product’s appeal Surveys, existing statistics, etc. Competitive advantage Know your competitors’ strengths and weaknesses The Team What experts have you consulted? The Idea
6. How will you spread word about your product? Distribution channels Market penetration strategy Business model Franchise, licensing, manufacturing, etc. Amount of capital needed Ask for funding Marketing/ Financing
7. Brief financial projections Be realistic! Sustainable? Additional capital needed? Expansion plans? Any potential roadblocks? Provide solutions Long-term outlook
8. Identify a problem, provide a solution, justify your solution Experts, experts, experts Quantifiable, realistic data Market research Feasibility Solid business model Long-term growth and sustainability KISS (Keep it simple stupid) Summary