Business Enterprise Mapping discusses how to know your value proposition to ensure you are delivering perceived and realized value to your customer.

1. Know
Your
Value
Proposition

2. Your Value Proposition
should clearly
communicate
4 key steps

3. 1. The Customer –
It should solve a
problem or satisfy
a need

4. 2. The Customer’s
Problem, Want or Need

5. 3. The Customer Value
Package (CVP)
Expressed in 4 dimensions:
Solution, Responsiveness,
Economics, and Relationship

6. 4. Net Benefit of the CVP
From the customer’s perception

7. Goal is True Value
To be truly
successful you
must offer a
strong value
proposition!

8. Want to learn More?
Business
Enterprise
Mapping
Businessmapping.com