Business Enterprise Mapping discusses the purpose of having a process for your business and making sure that each process is satisfying a customer need, and providing customers value.

1. The Purpose
of a Process

2. Our World
Revolves
Around
Process

3. A process should ethically
serve a loyal customer
using minimum resources

4. A Process Must:
1. Perform to the customer’s
delight
2. Be better than the others

5. In A Successful Process:
1. The Customer
is defined
2. Customer’s
Perception of
Value is defined

6. In A Successful Process:
3. A Customer
Value Package
(CVP) that solves
the customer’s
problem

7. Goal is Customer Loyalty
Loyalty means
customer is
delighted with
value provided
and is faithful
to the process

8. Want to learn More?
Business
Enterprise
Mapping
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