3. Communities are engaged in fierce competition for tourist dollars. As a result of this fierce competition communities are often on the cutting edge of new marketing techniques. This is why many communities were early adopters of the Internet as a communication tool. Blog marketing is the latest Internet marketing tool to be used to create competitive advantage in the market place.
4. References Aaron Barlow (2008). Blogging America: The new public sphere. Westport, Conn: Praeger Publishers. Coalition of lodging business owners and managers representing the San Diego County Hotel Motel Association (2007). San Diego Tourism Marketing District Management Plan. CTTC: California Travel and Tourism Commission (2009). Proposed annual work plans. Retrieved April, 24 on http://www.visitcalifornia.com/workplan. Chris Morgese (1986), Los Angeles Times. California’s first tourism drive draws them in. CTTC: California Travel and Tourism Commission (2007). California Travel Impacts by County from 1992 to 2006. Retrieved April, 22 on http://www.tourism.visitcalifornia.com/Industry/Research/CaliforniaStatisticsTrends/ Dongyoung Sohn (2008). Social network structures and the internet: Collective dynamics in virtual communities. Amherst, New York: Cambria Press. Edward Nash (2000). Direct Marketing: Strategy – Planning – Execution. New York: McGraw-Hill. Joel Reedy, & Shauna Schullo (2004). Electronic Marketing: Integrating Electronic Resources into the Marketing Process. Mason: Thomson South-Western. Lesley Pender, & Richard Sharpley (2005). The Management of Tourism. London: Thousand Oaks. Simon Anholt (2007). Competitive identity: The new brand management for nations, cities and region. Basingstoke, New York: Palgrave Macmillan. Smith Travel Research (2009). California Tourism January 2008 compared with January 2007. Retrieved April, 24 on http://www.tourism.visitcalifornia.com/Industry/Research/CaliforniaStatisticsTrends/ Victor T.C. Middleton with Jackie Clarke (2001). Marketing in Travel and Tourism. Woburn: Butterworth-Heinemann.