Welcome!- @busterbenson

Welcome!- @busterbenson

The house always wins.

The house game always wins.

healthmonth.com live healthier for fun

Say hello to the Trojan
Horseof Gamification

Hi.Say hello to the Trojan
Horseof Gamification

1 Where did it come
from?2 Who gains? Are there any surprises3 hidden inside?

What is Gamification, anyway?

Games

Games Life

If you...

If you... Then we...

If you... Then we...You get...

If you... Then we...You get...
We get...

ORLoyalty programs on steroids?

ORLoyalty programs on steroids? Skinner
Box?

Gamification’s Battlefield Yourinterests

Gamification’s Battlefield Your The business’sinterests
interests

Gamification’s Battlefield Your The business’sinterests
interests please? Visit them

Gamification’s Battlefield Your The business’s
interests interests please?And they’ll give you free crap Visit them

Are you loyal to anyone
who gives you free stuff?

Level 1 Gamification ZombieAre you
loyal to anyone who gives you free stuff?

Let’s game the system.

Tumblarity.

Link farms.

Twitter trends.

Level 1Zombie Do you get
even by gaming the system?

Level 1Zombie Level 2 Gaming
Pirate Do you get even by gaming the system?

Why we do somethingaffects how
well we do that thing.

What do you really want?
- According to Steven Reiss Your rad & unique interests

What do you really want?
- According to Steven Reiss Autonomy Your rad & unique interests

What do you really want?
- According to Steven Reiss AutonomyMastery Your rad & unique interests

What do you really want?
- According to Steven Reiss Autonomy MasteryTranquility Your rad & unique interests

What do you really want?
- According to Steven Reiss Autonomy MasteryTranquilityOrder Your rad & unique interests

What do you really want?
- According to Steven Reiss Autonomy Mastery Tranquility Order Your rad & uniqueMeaning interests

What do you really want?
- According to Steven Reiss Autonomy Mastery Tranquility Order Your rad & uniqueMeaning interests Sensuality

What do you really want?
- According to Steven Reiss Autonomy Mastery Tranquility Order Your rad & uniqueMeaning interests Sensuality Physical Activity

What do you really want?
- According to Steven Reiss Autonomy Mastery Tranquility Order Your rad & uniqueMeaning interests Sensuality Physical Activity Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Tranquility Order Your rad & uniqueMeaning interests Sensuality Physical Activity Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Acceptance Tranquility Order Your rad & uniqueMeaning interests Sensuality Physical Activity Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad & uniqueMeaning interests Sensuality Physical Activity Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Sensuality Physical Activity Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Power Sensuality Physical Activity Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Power Sensuality Status Physical Activity Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Power Sensuality Status Physical Activity Family Romance

What do you really want?
- According to Steven Reiss Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Power Sensuality Status Physical Activity Family Romance Honor

What motivates you? - According
to Daniel Pink Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Power Sensuality Status Physical Activity Family Romance Honor

What makes you happy? -
According to Dan Gilbert Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Power Sensuality Status Physical Activity Family Romance Honor

What do you think is
fun? - Aggregated from work by Jane McGonigal, Raph Koster, & Charlie Sheen Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & uniqueMeaning interests Power Sensuality Status Physical Activity Family Romance Honor

What happens during Level 1/2
style play? Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & unique Meaning interests Power Sensuality Status Physical Activity Family Romance Honor

What happens during Level 1/2
style play? Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & unique Meaning interests Power Sensuality Status Physical Activity Family Romance Honor

What happens during Level 1/2
style play? Winning Mastery Acceptance Tranquility Collecting Order Your rad Social Contact & unique Meaning interests Power Sensuality Status Physical Activity Family Romance Honor

What happens during Level 1/2
style play? Winning Acceptance Tranquility Collecting Order Your rad Social Contact & unique interests Sensuality Physical Activity Family Romance Honor

The hidden cost of extrinsic
motivation.

The hidden cost of extrinsic
motivation. 1 Lower autonomy.

The hidden cost of extrinsic
motivation. 1 Lower autonomy. 2 Sloppier, less creative work.

The hidden cost of extrinsic
motivation. 1 Lower autonomy. 2 Sloppier, less creative work. 3 More likely to cheat or quit.

How to maintain autonomy Yourinterests

How to maintain autonomy Your
The business’sinterests interests

How to maintain autonomy Your
The business’sinterests interests Play within this area

How to maintain autonomy No
fly zone Your The business’sinterests interests Play within this area

Level 1 Level 2Zombie Pirate
Do you play the game by your own rules?

Level 1 Level 2Zombie Pirate
Level 3 Ninja Do you play the game by your own rules?

Zombie They use you You
ThemPirate You use them You Them Ninja Mutual benefit You Them

Foursquare Specials

Foursquare Specials A You like
the challenge, A but hate coffee.

Foursquare Specials B A You
like the challenge, A but hate coffee. You like coffee, but fake B some checkins.

Foursquare Specials B C A
You like the challenge, A but hate coffee. You like coffee, but fake B some checkins. You like the challenge, C and you like coffee.

Mindsnacks iPhone App

Mindsnacks iPhone App A You
play the game even A though you hate French?

Mindsnacks iPhone App B A
You play the game even A though you hate French? Arrggh... no incentive to B game the system!

Mindsnacks iPhone App B C
A You play the game even A though you hate French? Arrggh... no incentive to B game the system! You want to learn French, C and you like games.

They gain nothing if you
don’t A like the service.B C A You gain nothing by trying to B cheat The only reason to play is if C you both want to learn.

There is a conflict of
interest at the heart of Groupon’s gamification.

There is a conflict of
interest at the heart of Groupon’s gamification.

User Loyalty Playerautonomy

Will your business take advantage
of users?

Shark Business Badge!Will your business
take advantage of users?

Will your business be gamed
by users?

Squid Business Badge!Will your business
be gamed by users?

What will your business do
to help users? Autonomy Winning Mastery! Acceptance Tranquility Collecting Order Your users’ Social Contact rad & uniqueMeaning interests Power Sensuality Status Physical Activity Family Romance Honor

What will your business do
to help users? Autonomy Winning Mastery Acceptance Tranquility Collecting Order Your users’ Social Contact rad & uniqueMeaning interests Power Sensuality Status Physical Activity! Family Romance Honor

What will your business do
to help users? Autonomy Winning Mastery Acceptance Tranquility Collecting! Order Your users’ Social Contact! rad & uniqueMeaning interests Power! Sensuality Status! Physical Activity Family Romance Honor

Will you empower users?

Will you empower users? Dolphin
Business Badge!

3 kinds of gamification businesses
Conflict of interest between 1 themselves and their users

3 kinds of gamification businesses
Conflict of interest between 1 themselves and their users 2 Enables all user types

3 kinds of gamification businesses
Conflict of interest between 1 themselves and their users 2 Enables all user types Difficult or impossible to game, 3 because of aligned interests

Gamification is aconvivial technology.

Transactional Loyalty vs. Engaged Loyalty

Be mine.

Gamification’sDilemma Zombie Pirate Ninja

Thank you!Me: busterbenson.comFree game: bit.ly/game-always-winsSlides:
slideshare.net/busterbensonTwitter: @busterbenson

Image Credits Thank you for
making your images available for use and modification!Trojan Horse by GoGap: http://www.flickr.com/photos/gogap/253649673/Lego Carcasson by Cal Henderson: http://www.iamcal.com/lego-carcassonne/Cow & Rainbow by Davichi: http://www.flickr.com/photos/davichi/363479293/Friends in Photo Booth: http://www.facebook.com/#!/photo.php?fbid=501226786185Buttons by Chris In Plymouth: http://www.flickr.com/photos/chrisinplymouth/4560360783/Money by Jolly UK: http://www.flickr.com/photos/jollyuk/1989719848Factory by Gilderic: http://www.flickr.com/photos/gilderic/4028494017Game the System by StuckInCustoms: http://www.flickr.com/photos/stuckincustoms/274450953/Farmer Boy by StuckInCustoms: http://www.flickr.com/photos/stuckincustoms/198735994/Linkfarm Girl by Peasap: http://www.flickr.com/photos/peasap/1409590802/Snow Leopard by Keith M Williams: http://www.flickr.com/photos/keithmwilliams/4465380932/Cupcakes of Catan by Quintanaroo: http://www.flickr.com/photos/quintanaroo/sets/72157594450089446/with/339855681/Angry Jack Black by Brian J Matis: http://www.flickr.com/photos/brianjmatis/5115931003/Fighting Tigers by Fpat: http://www.flickr.com/photos/fpat/4242800364/Lego Vegas by M Liu 92: http://www.flickr.com/photos/mliu92/5341626259/Convivial Technology by Stuck In Customs: http://www.flickr.com/photos/stuckincustoms/2945608377/Store Keeper by Cibo Mahto: http://www.flickr.com/photos/cibomahto/2815757070/Soccer Players by Hannah V: http://www.flickr.com/photos/hannah_v/5459039782