Book summary in visual Powerpoint slides of one of the best strategy books ever written: "Playing to win: how strategy really works" If you want to receive this presentation and 50 additional reusable Business Powerpoint slides, submit your email at www.slidebooks.com

1. 11
Book Summary in Visual Powerpoint Slides
“One of the best
strategy books ever
written. A must-read! ”

2. 22
What is Strategy?
“It is an integrated set of choices
that uniquely positions the firm in
its industry so as to create
sustainable advantage and superior
value relative to the competition”

3. 33
What are the key 5 questions a good Strategy need to answer?
The purpose of your enterprise, its motivating aspiration
What is our
winning
aspiration?

4. 44
What are the key 5 questions a good Strategy need to answer?
The purpose of your enterprise, its motivating aspiration
A playing field where you can achieve that aspiration
What is our
winning
aspiration?
Where will we
play?

5. 55
What are the key 5 questions a good Strategy need to answer?
The purpose of your enterprise, its motivating aspiration
A playing field where you can achieve that aspiration
The way you will win on the chosen playing field
What is our
winning
aspiration?
Where will we
play?
How will we win?

6. 66
What are the key 5 questions a good Strategy need to answer?
The purpose of your enterprise, its motivating aspiration
A playing field where you can achieve that aspiration
The way you will win on the chosen playing field
The set and configuration of capabilities required to win in the
chosen way
What is our
winning
aspiration?
Where will we
play?
How will we win?
What capabilities
must be in place?

7. 77
What are the key 5 questions a good Strategy need to answer?
The purpose of your enterprise, its motivating aspiration
A playing field where you can achieve that aspiration
The way you will win on the chosen playing field
The set and configuration of capabilities required to win in the
chosen way
The systems and measures that enable the capabilities and
support the choices
What is our
winning
aspiration?
Where will we
play?
How will we win?
What capabilities
must be in place?
What management
systems are
required?

8. 88
Example of a good strategy on a page for the Brand Olay
• Become a leading skin-care brand
• Help establish a key pillar in the Procter & Gamble beauty-care business,
along with hair care
• Win convincingly in our chosen channels and markets
• Move upmarket with existing mass retailers
• Target younger women in their 30s and 40s who are beginning to want
and need anti-aging products
• Sell in major geographies (North America and UK)
• Better anti-aging skin-care products
• Winning marketing campaign connected to consumer insights
• Establish a “masstige” segment to compete directly against prestige
brands in department and specialty stores
• Leverage P&G’s capabilities in consumer understanding, brand building,
innovation, going to market, and scale
• Partner to build full range of beauty, design, innovation, and marketing
capabilities needed to win with consumers, channel and influencers
• Leverage P&G systems
• Channel and partner systems
• “Love the job you are in”
What is our
winning
aspiration?
Where will we
play?
How will we win?
What capabilities
must be in place?
What management
systems are
required?

9. 99
What is considered as the heart of Strategy?
The purpose of your enterprise, its motivating aspiration
A playing field where you can achieve that aspiration
The way you will win on the chosen playing field
The set and configuration of capabilities required to win in the
chosen way
The systems and measures that enable the capabilities and
support the choices
What is our
winning
aspiration?
Where will we
play?
How will we win?
What capabilities
must be in place?
What management
systems are
required?
Heart of
Strategy

10. 1010
What are the 4 dimensions you need to think about to choose where to play
and how to win?
Channel:
What attributes
constitute
channel Value?
Capabilities:
How do our
capabilities stack
up against
competitors?
Prediction:
How will
competitors react
to our actions?
End consumer:
What attributes
constitute end
consumer value?
Cost:
How do our costs
stack up against
competitors?
Segmentation:
What are the
strategicaly
distincts
segments?
Structure:
How structurally
attractive are the
different
segments?
2.Customer
Value
analysis
3.Analysis of
relative
position
4.Competitor
Analysis
1.Industry
analysis
Where to play
choice A and how
to win choice Y
Where to play
choice B and how
to win choice Z
Strategic
Choice

11. 1111
If you want to receive this presentation and 50 additional reusable Business Powerpoint
slides, click below and submit your email
www.slidebooks.com

12. 1212
Click on the image below to buy the Book
Amazon