Before you implement a digital asset management (DAM) system, you need to know what you are up against by taking the pulse of the current DAM situation at your company. Use this quick start DAM strategy guide to hit the ground running!
2. 1. Establish DAM vision
2. Audit digital assets
3. Document DAM use cases
4. Create DAM mission statement
5. Identify key stakeholders
6. Use RACI chart
7. Assess DAM maturity
4. Strategic planning for digital asset management
Establish your digital asset
management vision
• Document end goals and DAM vision
• Consider how DAM will serve as the foundation of your entire
digital ecosystem
• Identify resources both internally & externally
• Imagine possibilities of the future state of your DAM program at
your organization
• Identify the key initiatives
• Choose goal date to accomplish digital asset management
program initiatives
6. Strategic planning for digital asset management
Do a content audit
• Auditing your assets helps you to understand the types of content
your organization is creating, re-using and interacting with
• Use your digital asset management analytics to see what kinds of
topics and themes are most popular for your organization
8. Strategic planning for digital asset management
Document use cases and business
requirements
• Document the high-level requirements and use cases by engaging
with subject matter experts and end users in your organization by
using this free collection of DAM governance documents
• Dive deep into their daily work streams to really understand the
business
10. Strategic planning for digital asset management
Determine the scope of your DAM
• What records belong in the DAM?
• Which digital files do not belong in the DAM platform?
• What is the purpose of your DAM?
• A mission statement or DAM scope will help you determine during
appraisal if records belong in the DAM or not
12. Strategic planning for digital asset management
Key stakeholders
• Determine which stakeholders or departments will benefit the
most for the initial DAM launch or relaunch
• Find your internal DAM champions and supporting stakeholders
such as IT project managers, business analysts, DAM consultants,
librarians, and executive leadership
14. Strategic planning for digital asset management
DAM RACI
• A RACI chart outlines who is responsible, accountable, consulted
and informed for specific tasks in a DAM program
• Use the RACI chart and other DAM governance documents in this
free collection to keep your DAM planning on track
16. Strategic planning for digital asset management
Assess DAM Maturity
• Use the DAM maturity model as a way to assess and document
your company’s effectiveness and maturity in regards to digital
asset management