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Ultimate Guide to DAM integrations

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The DAM in the DX ebook: The ultimate guide to content lifecycle integrations. Digital asset management in the digital experience: Where it sits and the 4 integrations types no DAM project should overlook. In this eBook, weÍll answer the reasons why you might connect your important digital systems to your DAM, so that you can build an effective, well-oiled digital ecosystem for your organization.

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Ultimate Guide to DAM integrations

  1. 1. 
 DAM integrations 101 The ultimate guide to content lifecycle integrations Public
  2. 2. Version: 1.2 Public What’s Inside Table of contents Chapter 1: Marrying digital experience with digital asset management 3 Chapter 2: Building a business case for DAM system integrations 15 Chapter 3: The four most mission-critical DAM integrations 24 Chapter 4: Prioritizing your integrations roadmap 37 About Bynder 40 DAM integrations 101 www.bynder.com Page 2 Aug 2019
  3. 3. Version: 1.2 Public DAM in the DX Chapter 1: Marrying digital experience with digital asset management You want to craft amazing digital experiences for your customer, but also for your internal workforce. All of that starts with understanding the tools you use, how to maximize them to their full potential, and how it plays into your overall content marketing strategy. Great digital experiences don’t just appear out of thin air—they are carefully crafted by masterful storytellers, marketing technologists, and those who know how to expertly blend the management of the digital content lifecycle with digital experience.   What is digital asset management? Before talking about how to marry customer experience with your operational digital asset management strategy, we should define a few terms first! So to start, what is digital asset management (DAM)? “ Digital asset management is the e!ective organization, retrieval and distribution of digitized files.” Bynder, “What is DAM? DAM integrations 101 www.bynder.com Page 3 Aug 2019
  4. 4. Version: 1.2 Public DAM is not just managing the content lifecycle of your company’s digital files, or somewhere to store all of your organization’s important content. Digital asset management is at the heart of the digital experience (DX), allowing your organization to tell compelling stories with digital content that wins. Blending that content with a great customer experience is no easy task however. There are many steps in taking content from ideation, to publication, and eventually to the consumer. Companies are now faced with working on a digital supply chain to route appropriate content to the right consumer, at the right time—with digital asset management helping them to achieve that. In summary, digital experience can be described as: “A broad and evolving term, DX spans the range of experiences that people have with an organization's communications, products and processes on every digital touchpoint, from the web and mobile devices through wearables, beacons and facial recognition. All that information can be analyzed to give organizations a more complete sense of the customer's identity, relationships, intentions and sentiments as they interact with businesses—and either analyzed or acted on in real time. How companies deliver digital experience and customer experience are essential elements of future success—and will propel the best-in-class businesses.”  - CMSWire So, how does a company go about creating great customer experiences in the digital realm?  It takes a lot of planning, a well-oiled digital ecosystem, and a careful digital choreography for creating, routing and sharing digital content to the right customer at the right time and in the right context. By adopting an effective DAM integrations strategy, you can positively impact how your employees use and interact with digital tools and systems in the digital workplace. Redefining customer experience The customer experience encompasses all touch points that a customer has with a company, including, but not limited to, how that relationship evolves over time. For the purposes of this book, customer experience refers to all the digital customer experiences that consumers are having. That would typically be receiving emails and text messages, live chats on websites, online shopping experiences (if applicable), as well as customer support communications on social media. DAM integrations 101 www.bynder.com Page 4 Aug 2019
  5. 5. Version: 1.2 Public Customer experience is about truly connecting and engaging with people. Without the right timing, content, and context, you can lose customers quite easily. Getting the right balance is the tricky part; in our constantly-connected digital world, you can’t afford to miss a touch point, but you also can’t bombard your customers with content that’s irrelevant, ill-timed, or irrelevant to their needs. DAM is at the center of your digital ecosystem So how exactly do you make your DAM an integral part of the digital experience for your customers? By following this ebook, you’ll be able to connect your digital systems with your DAM to help build an effective digital ecosystem for your organization, craft engaging customer experiences, and become a masterful storyteller with your content. For a digital ecosystem to be effective, it needs to be well integrated with other important business systems within your organization. You may be asking: “What are the most important integrations to have with your digital asset management system in order to create a great customer experience online?” We’ll cover that too, discussing the four most mission-critical DAM system integrations that no organization should DAM without (see chapter 3.) We are all content creators These days, every industry has something in common: we’re all becoming content creators, choreographers, and consumers of digital assets—whether we’re aware of it or not. Digital content helps us to craft engaging relationships with our customers; yet it’s no easy task to create, route and organize terabytes of digital assets. Trying to manage masses of digital content has become the new norm for marketers, brand managers, and content creators across the globe. Consider the all too familiar scenario: you’re a company dating back decades, littered with legacy systems, pockets of dispersed content in shared network drives, shadow-IT storage applications, and personal desktops. You may or may not have a digital asset management system. If you do happen to be one of the fortunate few that has identified a DAM system as a key operational component to your business, you may have found that it’s not quite ‘sticky’ enough in your organization. Sure, people know it’s there, it gets used to some degree, but it’s missing links to other systems which would help you cut down on repetitive, manual, and tedious work that—to be frank— none of us want to do! You may think you have a buy-in problem, but it might be that you have a lack of meaningful and time-saving integrations. But before diving into the types of integrations you should have, we need DAM integrations 101 www.bynder.com Page 5 Aug 2019
  6. 6. Version: 1.2 Public to take a step back, and consider the lifecycle of digital content and digital assets in your organization. This will help to hone in on opportunities for integrations that will make your process go smoothly, enabling quicker time-to-market and content that impacts your customer at the right time, and on the right platform. What is the digital asset lifecycle? The lifecycle of your digital content and digital assets includes everything from conception to publication. Digital assets touch many hands before going live—including retouchers, agencies, copywriters, legal, and all the rest. From creation to publication, a digital asset can go through many rounds of review, metadata application, embargo, archived status, retouching, editing, sharing, and more. But they can also go through many different tools as well. Understanding the lifecycle of digital files in your organization is essential to help recognize which integrations are needed the most. Even after content has been published, its lifecycle continues. It may need to be repurposed for different marketing campaigns, used internally for presentations, or perhaps updated with new information. And once a digital file appears to lose its usefulness to the current organization, it may need to be archived and saved for future use. You’ve also got to collect and consider the metrics and analytics on the return on investment for your digital content, which is why analysis is included in this discussion of the asset lifecycle. How do you know what content is hitting the right chords, and how do you relay that information back to a DAM library with all of your important content? Typically a digital asset progresses through the following stages: Ideation & planning Someone has a cool idea. Lots of productive brainstorming takes place and you get to a place where you’re ready to move forward with exciting content ideas. Figuring out which content has been successful in the past and which has not based on DAM statistics and website statistics can also help in your digital content planning. Scheduling, due dates, and campaign alignment are coming together. Metadata may already exist for specific content, including things like product data for e- commerce campaigns.   DAM integrations 101 www.bynder.com Page 6 Aug 2019
  7. 7. Version: 1.2 Public Creation You create and codify the idea into something tangible: a digital asset. Additional metadata is created, namely the tool, author, and digital specifications of the digital asset. These digital assets are then transformed into digital content pieces that are ready for reviews, annotations and feedback. Review & Feedback Someone needs to review the asset to make sure that it reflects the organization’s brand positioning, tone, and campaign objectives. Further reviews may be needed for quality, i.e. retouching or cosmetic adjustments. In addition, you may need legal, compliance or information security to review the asset to make sure it follows the correct specifications and standards. Approval A digital asset can undergo many rounds of approval before being given the green light for the asset to be approved for use and public consumption. The purpose of these approvals is usually for brand consistency, legal, and compliance reasons. Embargo (optional) Embargo is not always required, but it’s basically a hold on your digital content before it’s set for publication. It may be because the content needs to coincide with a campaign or a product launch, or any other time-sensitive reasons. Having the option to embargo your content helps you to keep secret product launches and exciting campaigns under wraps until the perfect moment. Publication, sharing & distribution This is the magic moment you’ve been working towards: your content is approved, your assets meet all the specs and standards; everyone is happy. It’s time to share your content with the world and connect with your customers in the right context, at the right time, and in the right way. It’s important to tick all these boxes so that it really grabs the attention of your consumers and resonates with them. Analysis (bonus) Releasing your content to the world doesn’t mean the job is done: analyzing the return on investment for your digital content will reap rewards for the future content planning. What engages DAM integrations 101 www.bynder.com Page 7 Aug 2019
  8. 8. Version: 1.2 Public with your customer? What doesn’t? Use these metrics to identify content gaps in your strategy and recognize which content wins and which content flops. Archive or repurpose The asset has served its primary purpose at this point. It may no longer be needed for a current marketing campaign, but you never know, it may be valuable for a future campaign, or could be repurposed for another piece of marketing collateral. More reason to retain and archive assets that may have value in the future. What is integration anyway? Integration is a buzzword often thrown around in companies when talking about their digital ecosystem. Curiously, the word ‘integrate’ derives from the mid-17th century Latin word ‘integrat’, which means “made whole.” So this is not just empty jargon; it really rings true for the digital world. We’re connecting digital supply chains, choreographing digital asset lifecycles, and making our digital ecosystem and experiences whole. It’s not just tech stacks either—but the overall digital experience in general. “ Integration is the act of bringing together smaller components into a single system that functions as one. In an IT context, integration refers to the end result of a process that aims to stitch together di!erent, often disparate, subsystems so that the data contained in each becomes part of a larger, more comprehensive system that, ideally, quickly and easily shares data when needed.” Search CRM The modern day digital worker buzzes in and out of various digital systems throughout the day, but there’s a common thread seen in most companies: we are moving content, information, and digital files along the asset lifecycle path. We push content to market, and collaborate in the digital workplace with its vast web of metadata, files, systems, processes and people—the parts of the whole digital experience. DAM integrations 101 www.bynder.com Page 8 Aug 2019
  9. 9. Version: 1.2 Public When work is interrupted because we need to spend time doing manual and repetitive tasks such as re-uploading files, reentering metadata, or redoing any type of work, the need for a more efficient process, and a smarter way of working, naturally leads you to explore integration options. What are the goals of integration? Integrating a digital asset management system within your digital ecosystem ultimately aims to: • Reduce manual, repetitive work for your teams • Automate work processes that don’t require human input • Reduce the opportunity for error • Save time for working on more important tasks • Reduce the costs of digital content creation and publication • Improve time-to-market with your digital content and campaigns • Enhance customer engagement with on-time, relevant, and context-specific digital content that targets the right channels and markets
 At a more general level however, the goal of integration is twofold: creating a positive customer experience, and enabling your team to work more efficiently. What are common issues with integrations? Making integrations work for you in a productive way is no easy task. There are some common pitfalls to be aware of when it comes to integrations, such as: • Not clearly defining the scope or documenting business requirements clearly • Not budgeting for the cost of integration • Lack of technical expertise, or overly reliant on outsourcing to build your integrations roadmap • Failing to consider the complexity of its setup—not everything is plug and play, some integrations are custom built through APIs • Overlooking the uniqueness of each system and potentially introducing bugs or botching the data in systems Before starting to introduce integrations, you also need to understand how the digital asset lifecycle fits into your internal workflows and how that impacts the digital customer experience, as well as the digital experience of your employees. DAM integrations 101 www.bynder.com Page 9 Aug 2019
  10. 10. Version: 1.2 Public How does the asset lifecycle fit into the digital experience (DX)? If digital assets are not properly approved, routed and shared through the asset lifecycle process, you run the risk of launching content at the wrong time, on the wrong platform, or even the wrong content altogether.   The customer’s digital experience is directly influenced by how well you can plan and route content through your internal digital systems and processes. Keep in mind that there’s a lot of content out there, so you have to really fight for your customer’s attention—and keep them engaged. Failing to do this can reflect poorly on your organization and its brand image. DAM in the digital supply chain DAM systems have a primary purpose for organizations: manage the complete lifecycle of their digital files. From brief all the way to publication, a digital asset management system can be seen as a single source of truth for an organization’s digital file collection, housing digital assets with enduring value (worthy of retention and metadata application.) Yet it’s not just about the system itself, it is also about the process of actually managing the content, and the people involved internally; how do they factor into the whole digital supply chain? Mark Leslie, a senior digital asset manager at global sports brand, Adidas, suggests that we must look at the digital supply chain to fully understand the digital content lifecycle: “ Digital asset management sounds like it’s all about technology and software, but I believe it’s more about getting work done. You’re familiar with our supply chain, right? How we source our goods and get them out to customers? That is our PHYSICAL supply chain. DAM deals with virtual goods—files, documents, assets—which represent our company’s products digitally. This is our DIGITAL supply chain—DAM.” Mark Leslie DAM integrations 101 www.bynder.com Page 10 Aug 2019
  11. 11. Version: 1.2 Public Keep this in mind: you’ve got to have a well-oiled digital supply chain if you want to develop a great rapport with your customers in the digital realm. And it doesn’t have to be all about APIs and plugins between different digital systems, sometimes keeping it simple can be just as effective. There’s more than one way to look at integrations So far the focus has mainly been on system integrations, but to realize the true value of integrations, think about integrating processes, not just products. For instance: • Campaign planning/PR concept integrations with content creators • Photography studios and internal premedia/retouching workflow integrations • Metadata alignment between SEO/e-commerce/website team integration and digital asset managers Also,  user-generated links between data, content and systems across your digital ecosystem are a type of integration. Although rudimentary, they have their part to play. Typical examples include: • Inputting a link to a digital file from one system to another • Writing a link in your DAM system metadata for where the file is published • Embedding collections of digital content on your website directly from your DAM While it may not be as flashy as commercial-grade plugins and API scripting, remember that links are what the modern web was built upon. Links are powerful, and offer a breadcrumb trail for context. A link can let you know where a master file lives, what system has further data on a file, and even link back to ad hoc documents outlining ideas and the creative process for content creation. These are all attempts at linking content across digital systems, but the really powerful integrations also link relevant metadata and content based on logical rules that reflect your business processes.  These are the types of integrations that can really take your work to the next level.   How are other organizations managing their digital ecosystem and integrations? There are plenty of DAM case studies available online if you’d like to check out what other organizations are doing. These case studies are a good way to think up new ideas, reflect on best practices, and also think about new integration ideas for your own digital ecosystem. Some notable integration case studies include Southbank Centre and Garcia Jeans: DAM integrations 101 www.bynder.com Page 11 Aug 2019
  12. 12. Version: 1.2 Public Southbank Centre (API integration) Garcia Jeans (API & PIM integration) Obviously every organization is different so there’s no one-size-fits-all strategy, but they may spark some ideas on how to leverage integrations across your own digital ecosystem. Some other examples and ideas will be covered in chapter 3. Before you can map out what integrations are needed for your business though, you should think about the existing level of DAM maturity at your organization. Measuring DAM maturity The DAM Maturity Model can help you to audit your existing digital asset management practice within your organization. That way, you have a benchmark to audit on a quarterly—or even yearly— basis. The DAM Maturity Model questionnaire—spanning across fifteen dimensions and four categories that define the digital asset management ecosystem—has been downloaded by over 3,000 companies worldwide. Data from this questionnaire suggests that many organizations still struggle with integrations, with just 4.6% of companies believing they work with integrations optimally. Keep in mind that “a DAM’s successful adoption and operation depends on its integration with existing systems and workflows, there is no “one best DAM” for everyone.” (Elizabeth Keathley Digital Content Architectures book.)  Integrations are the unspoken heroes that create productive internal digital experiences, and engaging customer digital experiences. While there is no one best digital system, a solid API can make all the difference. David Diamond writes that: DAM integrations 101 www.bynder.com Page 12 Aug 2019
  13. 13. Version: 1.2 Public “ Integrations are built on what’s called an application programming interface (API). Don’t choose a DAM that doesn’t o!er a published API—doing so will greatly limit your expansion options later.”   DAM Survival Guide So, while there is no one DAM platform to rule your digital integrations ecosystem, there are most definitely key features, that go beyond simply offering an API, that are integral such as web hooks, reusable UI (user interface) components, and SDKs (software development kits). In order to identify these much needed key integration features, a digital ecosystem integration strategy is needed for your organization. The digital ecosystem is just that: an ecosystem Just like those in nature, a digital ecosystem is a dynamic, ever-changing and fluid thing, relying on the interconnections between systems, people, processes and data. In “What is a Digital Ecosystem? Not what you think,” the definition of a digital ecosystem is defined in more detail: “ Digital content has processes that govern its creation, evaluation, and maintenance. And there should be processes in place for digital teams to enhance and maintain the connections between the pieces of their ecosystem. This di!ers from the natural world in that an organic approach works great in nature. In your business, relying on organic processes is catastrophic. Content processes need to be planned and managed.” Blaine Kylo / Content Strategy Inc. DAM integrations 101 www.bynder.com Page 13 Aug 2019
  14. 14. Version: 1.2 Public When you map out your integrations strategy, the idea of the digital ecosystem as a living, interconnected system is important to keep in mind. In the digital ecosystem at your organization, you likely have many systems, tools, people, processes and data. The key to a well-oiled machine is optimizing processes across all of these separate elements.   The list below reveals typical examples where digital content is contained, and the opportunities to integrate systems. Think about how the people, processes, and data within your digital supply chain could benefit from integrations: • DAM - Digital asset management system • PLM/PIM - Product information lifecycle system • CRM - Customer relationship management system • ERP - Enterprise resource planning system • MDM - Master data management system • CMS - Content management system • Email applications • Chat applications • BI - Business intelligence or analytics/reporting systems • Social media management system • Social media influencer management system • Rights management system   • Sales automation system • File systems / Shared network drives • Private cloud storage / Shadow IT applications • Company wide cloud storage Chapter 4 will delve into the details of identifying use cases and business requirements for your digital integrations strategy (including how to analyze the requirements using return on investment metrics.) DAM integrations 101 www.bynder.com Page 14 Aug 2019
  15. 15. Version: 1.2 Public DAM in the DX Chapter 2: Building a business case for DAM system integrations Just to drive home the point (and it’s a really important one): without a well-integrated DAM system, your team could be expending a lot of wasted time and effort that could be spent on doing what you do best—which no doubt has nothing to do with managing files. And the lack of a well-integrated DAM only hinders the digital experience of your customers too. This chapter will focus on the frustrations and obstacles  that typically occur in organizations that are lacking a well-integrated DAM. It’s not because we’re proud advocates of DAM (though of course we are), but these pain points are very useful to reference when building a business case for an integrations strategy in your own organization. They will be broken down into time savings, cost savings, and integration solutions opportunities for both the internal and external digital experience. Build the business case for DAM integrations What is return on investment? Return on investment (ROI) in simple terms is how much you get back from what you invest. ROI can be applied to digital content metrics (i.e. what content is and isn’t performing well?), as well as how much time and/or money you get back for completing specific projects. DAM integrations 101 www.bynder.com Page 15 Aug 2019
  16. 16. Version: 1.2 Public It’s a term that senior leadership unsurprisingly throws around, but you’ve got to be careful about how you quantify and qualify it. Showing ROI is an opportunity to dig into some real data in order to analyze what impact specific actions, or lack thereof, have on sales, time to market, and organizational efficiency. Integrations should provide real value to your team, and eventually your customers, by creating a real return on investment. What is a pain point? A pain point is something that causes frustration and unnecessarily disrupts workflow, your organization, and ultimately, your customer. It causes a delay or breakdown in everyday work, which inevitably impacts productivity. For example, a pain point could be that you have to manually download and then re-upload digital content from your DAM system into a CMS system, or perhaps you have to manually re-enter product data into your website, creating a greater risk for entering incorrect data. Integrations aim to eliminate,  or at least cut down, on your organization’s pain points. How can you measure the success of DAM integrations? You can break down savings into a number of categories, most typically qualitative and quantitative. Time and cost savings are quantitative metrics, while things like colleague or consumer feedback are more qualitative metrics. Saving time with DAM integrations A well-integrated DAM system not only saves time for your colleagues, but also for your customers. For instance, you can simultaneously cut down on internal search times, but also for consumers of e-commerce websites when trying to find the right product. A good DAM pushes product data and digital product assets to your ecommerce websites automatically, greatly reducing the time-to- market. Yet getting organizations to actually use the technology to its maximum potential can be tricky. In a recent survey done by Content Marketing Institute, participants reported the following: DAM integrations 101 www.bynder.com Page 16 Aug 2019
  17. 17. Version: 1.2 Public “ Only 18% of respondents feel their organization has the right technology in place to manage their content marketing e!orts. Another 45% say they have technology tools, but aren’t using them to their potential.” CMI Institute With DAM integrations, you’ll no longer need to: Manually traffic digital files to and from systems By integrating your DAM with other digital tools, you can drastically reduce time spent manually sending and trafficking files Recreate digital files that can’t be found Consider the reduction in work due to being able to easily find and retrieve the right content at the right time by integrating your DAM into your digital ecosystem. Miss out on getting the newest products to your customers quickly Integrating your DAM with your website could allow you to directly push assets to your webstore and start getting sales immediately Wait days to make a splash on social media Integrating your DAM with a social media management tool can help you pull assets directly from your DAM, allowing you to more easily schedule the publication of content across your calendar Manually send relevant digital files to your prospects You can utilize a DAM integration to quickly send relevant content to your prospects directly through your CRM Cutting costs with DAM integrations Cost savings—or cost avoidance—for a well-integrated DAM system includes things like not having to recreate digital content that has already been produced (because you can find and deploy it much quicker if you already know where it is.) Your organization can also avoid costs by minimizing DAM integrations 101 www.bynder.com Page 17 Aug 2019
  18. 18. Version: 1.2 Public the risk of digital content being deployed unknowingly, or at the wrong time, which may have a negative impact on sales.   An integrated DAM system simultaneously helps with saving costs internally, but also externally for your customers. Typical cost-cutters include: No more fines for the misuse of digital content It’s estimated that the misuse of a digital file can cost upwards of $150,000 per misuse. That’s a lot of money down the drain that could’ve been avoided. Minimize the risk by including usage rights within the metadata of files, as well as integrating with a digital rights management platform or stock photography service (i.e.Shutterstock) Minimizing costs for consultants and contractors How much do you pay consultants and contractors to come in and help solve digital workplace problems? These costs quickly add up, and could be avoided or at least minimized with a well thought out DAM integrations strategy Reduction on how many digital systems you need to depend on (and pay for) It’s always tempting to throw your money at the latest tech tool that promises to solve or ‘streamline’ your day-to-day problems, but often, investing in integrating within your current tech stack is the more productive option Keep customers happy—no more missteps As with any manual work, errors can happen easily when manually uploading data and digital files. Imagine that a colleague uploads the wrong product image for an item. Not only does this look unprofessional, but it can take its toll on overall sales. DAM integrations 101 www.bynder.com Page 18 Aug 2019
  19. 19. Version: 1.2 Public Reduce costs on customer acquisition because you analyze website traffic referral data from your website analytics and mine digital content usage data from your digital asset management library. By combining these two sources of data together, you understand the opportunities to reduce customer acquisition cost by serving up digital content on free social wins more customers with little to no acquisition cost. Building and pitching a business case First thing’s first: gather your data. When you’ve collected relevant data for current business processes, pain points, and both quantitative and qualitative information to support your business case, you’ve got to start crafting your pitch. Before creating your pitch for an integrations budget, think about who you’re pitching to. What do you feel is most important for them to know? Whether it’s quantitative metrics, or in relation to the overall company goals and objectives. No matter the subject, you are the champion here, so pitch your heart out. You can back up your argument by mentioning: • Estimated time savings and cost avoidance based on specific criteria • How project ties into larger company initiatives and goals • Tangible and visible impacts that the project will have on digital experiences • Data from a variety of sources: website conversions, social media conversions, internal system usage data, survey data, and more
 Remember some integrations may be free, but you will still need resources to implement and oversee them.  Someone may need to be trained on how to use the integrations, and you may be tasked with getting buy in from multiple teams across your company. And it’s not a one-person show either; you’ll need the help of your team to execute your ideal integrations with your DAM. What specific “in the weeds” tasks can be eliminated with DAM integrations? There are no doubt a lot of manual tasks taking place in your organization, probably more than you’re aware of. Some usual suspects would be: • Uploading digital files manually for every social media post DAM integrations 101 www.bynder.com Page 19 Aug 2019
  20. 20. Version: 1.2 Public • Uploading to CMS for blogs, white papers, downloadable resources • Uploading product images and descriptions to websites • Manually putting together brand kits on a website for external partners and news/PR purposes • Sending and receiving files from agencies, external vendors, and photographers • Combining data with digital files • Pulling resources into Salesforce and then sharing them with prospects and clients • Sending and receiving files through FTP servers, verifying files, and then re-uploading them to another system These are all tasks that can be automated—and should be automated—through DAM system integrations. Let’s take a look at some manual tasks and how we might better utilize everyone’s time with integrations. Each manual task can be broken down into a simple formula you can use to estimate the cost. DAM integrations 101 www.bynder.com Page 20 Aug 2019
  21. 21. Version: 1.2 Public Table 1: Manual Tasks & DAM system integration opportunities DAM integrations 101 www.bynder.com Page 21 Aug 2019 Task DAM system integration opportunity Finding missing assets API to look for filenames, meeting specific metadata criteria, providing report back to team Harvesting assets for InDesign documents Integrate with Adobe Creative Cloud—files stay linked (no more harvesting!) Checking digital specifications of assets Script runs through API that identifies assets that do not meet digital specifications. Also shows this data in metadata profile in waiting room/DMZ zone before going into DAM to accept/reject digital files based on this criteria Making a JPEG from a CR2 Automated through derivatives in DAM—can be routed to CMS through integration plugin or custom integration through API Make a low resolution, color managed JPEG Automated through derivatives in DAM--can be routed to CMS through integration plug in or custom integration through API Make a PDF of the image for creative to markup Automated through workflow integration/Custom API script Send the PDF to the retoucher along with the asset With an integrated DAM, you don’t actually have to send any files back and forth. Instead, you can tag the retoucher in the creative project management link with a link to the digital asset Checking metadata quality for assets Use an API to perform automated metadata quality control checks against controlled vocabularies/data sources from other systems
  22. 22. Version: 1.2 Public Table 1: Manual Tasks & DAM system integration opportunities (Continued) DAM integrations 101 www.bynder.com Page 22 Aug 2019 Task DAM system integration opportunity Creating folders for assets Create a folder in CMS based on metadata—custom script through API Entering/re-entering metadata Send/ingest meta from various systems through API or plug and play integration Routing assets Use API or plugin to automatically publish a digital file from your DAM to social media or your website Archiving assets Use API or plugin to automatically push digital content to a dark archive, an extra backup solution, or archival software Notifying people assets are available DAM automatically sends notifications that new assets are available. You can send additional notifications through API/custom scripts, or even send people a text message if a new version of a file gets uploaded Pushing to CMS/website Use a plug and play integration to automatically push digital assets and content to your content management platform Keyword tagging for subject classification of image files Use an artificial intelligence database to auto tag image files with relevant subject based keywords Ecommerce team manually uploading product images and re-entering product information Use an integration here to cut down on redundant data entry into a new system, have digital files automatically route to CMS with associated product data
  23. 23. Version: 1.2 Public Seeing the big picture of DAM As you can see, many of these manual tasks that take place in organizations that ultimately affect the digital customer experience are embedded deep in the everyday workflow of most organizations. To begin solving these issues, it’s important to see the forest for the trees as they say. Remember, the entire digital ecosystem—including your DAM system—is living, and ever-changing, dependent upon the relationships between people, processes, and data. Instead of fighting each single issue individually, let’s take a look at the four most mission critical areas that should be the main focus of your DAM integrations strategy. DAM integrations 101 www.bynder.com Page 23 Aug 2019
  24. 24. Version: 1.2 Public DAM in the DX Chapter 3: The four most mission- critical DAM integrations There are so many integrations out there to consider, but deciding on which to adopt obviously depends on your particular use-case. And there are a lot of digital tools out there that are turning into feature factories, where what can be integrated is, and why the integration exists in the first place, is more like an afterthought. Just because it can be integrated, does not mean it should. Use- case documentation is key, and big picture strategy is a must-have. So instead of highlighting all of the specific integrations that you could have, the following are four integration categories that no DAM project should overlook, giving you the most bang for your business buck. #1: Sharing, routing and publishing integrations Integrations that help you to share, route and publish digital content are the most powerful integrations at your disposal.  These are often the most time-consuming tasks that you need to complete to create digital experiences internally and externally. How do you get files to individuals within your company?  How do you get digital content out to prospects and customers?  And how much time do these tasks usually take up?  The main point of integrations in this space is that that should save you time by allowing you to instantly using files in whatever application you’re in-- without having to always go straight to your DAM system. Whether you work in software, procurement, sales, customer service, or even in product development, you are keenly aware of how much time you spend in the digital world sharing, routing, and publishing files.  So how widespread of a problem is file-sharing, routing and publishing? Well, the following forecast demonstrates that solving these issues is big business, and only going to get bigger: DAM integrations 101 www.bynder.com Page 24 Aug 2019
  25. 25. Version: 1.2 Public “The global enterprise file-sharing and synchronization market  is “expected to grow from US$ 1.35 billion in 2015 to US$ 10.59 billion by 2025 at a CAGR of 23.2% between 2015 and 2025.” Research and Markets Report This is a multi-billion dollar problem that various software solutions are all trying to solve—but what does that mean for your business? And what are the activities taking up the most time in your organization when it comes to sharing, routing and publishing? Some typical example use-cases for sharing, routing and publishing that many companies are faced with include: • Sending files to external retouching agencies, PR agencies, and external consultants • Receiving product data and digital assets from other companies to host on an ecommerce website • Sharing files with others for real-time collaboration • Routing files for approvals to various individuals before publication • Transferring packages of print files to printers • Routing files from a DAM to a CMS • Routing data and files from a product database to a DAM • Sharing the latest digital files for product announcements and events • Publishing digital content to social media sites such as Twitter, Facebook, LinkedIn, Instagram • Sharing digital content with prospects for new features, products and information for the consumer • Sharing digital files with partners and/or consumers These lists are not all-encompassing, but they should give you food for thought on all the different applications and tools that could potentially be used to help combat these common file-sharing, routing, and publishing issues. As digital content grows, so do the tools and all the various ways we try to solve file-sharing issues. That is why it’s important to stay up-to-date and familiarise yourself with the different tool touch points when collaborating internally, just as it’s equally important to consider the digital touch points of the digital customer experience. Some common tools for sharing, routing and publishing used by many major enterprises across the globe include: DAM integrations 101 www.bynder.com Page 25 Aug 2019
  26. 26. Version: 1.2 Public • Web-based file transfer tools (WeTransfer, Box.com, Dropbox, Aspera) UDP v TCIP • Real-time SaaS collaboration environments (Google Drive, DropBox Paper, Microsoft Office) • Email (Gmail, Microsoft) • Chat (Slack, Whatsapp, Chatio, Drift, Hipchat) • Text (AT&T, Verizon) • Desktop and mobile website (ecommerce, SaaS, social media) • Mobile Apps (Apple store, Android store) • FTP (Filezilla, Cyberduck, WinSCP, Transmit) • External storage media (USB sticks, external hard drives, CDs) + more! 
 Obviously, the usage of these tools depends on your organization’s specific duties, so think about which of these tools actually help you solve your file-sharing, routing, and publishing problems, and which ones aren’t. A well-integrated DAM let’s you think less about all the different channels and tools available, and more about the end goal of creating engaging and efficient digital experiences. For example, a well- integrated DAM allows you to: • Send and receive digital files and content between internal applications quickly and easily • The status of digital content is clear for everyone (so you know if you can share them) • Provides context for digital files from its metadata, which describes usage information, historical information and related content
 Sharing, routing and publishing examples of DAM integrations • Using the API to push approved digital product photos to your ecommerce mobile app and website automatically • Using a plug and play integration to push approved social media images to Hootsuite for sharing across social channels • Having an embedded file-sharing tool directly in your DAM platform (Bynder Express) • Enabling public links for content • Using an API to pull derivatives on demand to serve up to salespeople in the field • Publishing content through WordPress directly from your DAM • Enhancing SEO by importing images directly into a Sitecore web content management system.  You can improve SEO by using asset descriptors directly from your DAM—always use the most updated images from your DAM library, and populate alt text fields with asset descriptions from your DAM DAM integrations 101 www.bynder.com Page 26 Aug 2019
  27. 27. Version: 1.2 Public • Instantly deploying ecommerce content with the Salesforce Commerce Cloud and DAM integration • Having an open asset bank.  An open digital asset library allows you to show certain parts of your DAM publicly on the web #2: Data, reporting and analytics integrations Data integrations that help you align, normalize, and exchange data between systems are the second most powerful category of integration at your disposal. You may have an ERP (enterprise resource planning tool), a CRM tool (customer relationship management), and similar integrations, but in your DAM, you need to identify the most important data that needs to be viewable, editable, and shareable within the context of the internal goals for that content, as well as the publication/ end goals. Data and reporting integrations can help you to identify return on investment, time savings, and collect data to glean insights from your digital content, and most importantly, make sure the right data is in the right system at the right time. Data can be used for analytics, but it’s also a powerful way to understand context in the digital ecosystem.   Data integrations between digital systems You may want to ingest data from other systems into your DAM system, such as product data. You might also want to check against your master data management tool for data validation. These are data integrations that you can configure by using a DAM API. For these types of integrations, you should isolate which data stays in which system, and which data makes sense to view or edit in each system. This requires you to know what data fields and values are in each system, and have a strategy for the lifecycle of your data. While some out of the box integrations also transfer data, when using the API to create your own integration, you’ll be setting the business rules for which data to transmit, verify, or edit. Here are a few use cases and examples of how you might use a custom data integration: Routing product categories and entities data to DAM product photography assets Instead of manually applying product information to your product digital assets in your DAM library, you could use the API to send relevant metadata to be viewable and exportable along DAM integrations 101 www.bynder.com Page 27 Aug 2019
  28. 28. Version: 1.2 Public with assets in your DAM. One caveat in this particular use-case is that not all product data may end up being sent to the DAM.  You’ll only want to send data that aids in findability within the DAM system and also data that will aid in findability further downstream once the asset and product data has been published Using a MDM system (master data management) to validate your DAM data A great fit for companies with master data management systems and strategies, the API, makes sure data is normalized, accurate, and of a good quality. Mining your DAM data for insights Companies may also want to use their DAM data as a source to mine for additional insights.   Data mining can be used for complex queries in some systems: “Data mining is the process of finding anomalies, patterns and correlations within large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, reduce risks and more.” SAS Institute Don’t discount your DAM library data as valuable data that you can use to gain additional business intelligence. You can also use in-system or out of the box analytics such as Bynder Insights to gain new insights across your digital content. This data can include logins, logouts, downloads, uploads, views, and even custom metadata information like department, usage rights, asset types, and topic areas. You must also be able to export data about digital assets for analysis because then you can combine this data with other data to gain new insights about what the effectiveness of content both internally and externally, content gaps, etc. Identity management or access management integrations Identity management or access management integrations allows your DAM users to authenticate and login to your DAM system with ease. This is considered a data integration because it involves sending and receiving packets of data to verify the identity of your users. DAM integrations 101 www.bynder.com Page 28 Aug 2019
  29. 29. Version: 1.2 Public Think of this as the first barrier to adoption. Remembering passwords and login information can be tough—if people can’t remember, they’re less likely to log on and more likely to give up and look somewhere else. By utilizing single sign-on services, you’ll be giving your DAM users easier access to your corporate library. Some common identity management or access management integrations include: Google single sign on (SSO) Google’s "single sign-on" allows users to log into their networks or systems without having to log into each page individually while also being logged in to their favorite web applications. Google SSO is easy to use, reduces password fatigue, and also has greater security controls such as multi-factor authentication. Okta Okta is the foundation for security connections between people and technology. By harnessing the power of the Cloud, Okta allows people to access applications on any device at any time, while enforcing strong security policies. It integrates directly with an organization’s existing directories, identity, and mobility systems, as well as 4,000+ applications. Because Okta runs on an integrated platform, organizations can implement the service quickly, at scale, and at a low total cost. As companies across all industries move towards widespread adoption of the Cloud, a combination of security, compliance, and visibility has proven essential for success. This integration allows DAM users to securely use their brand portal anywhere. It includes benefits such as managing authentication and provisioning for all of your users, scaling security measures across your organization, and avoiding hidden costs of Active Directory Federation Services. It’s 100% cloud- based, ISO certified (27001:2013 & 27018:2014), HIPAA compliant, and offers encrypted key management. Microsoft Azure Active Directory Azure Active Directory is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups. It helps secure access to on- premises and cloud applications, including Microsoft online services like Office 365 and many non- Microsoft SaaS applications. It allows for single sign-on to any cloud and on-premises web app, enforces multi-factor authentication (MFA) with SaaS), works with multiple platforms and devices, and can also integrate with an on-premises active directory. OpenID Connect DAM integrations 101 www.bynder.com Page 29 Aug 2019
  30. 30. Version: 1.2 Public OpenID Connect lets developers authenticate their users across websites and apps without having to own and manage password files. OpenID Connect is a simple identity layer on top of the OAuth 2.0 protocol, which allows computing clients to verify the identity of an end-user based on the authentication performed by an authorization server, as well as to obtain basic profile information about the end-user. Google Analytics integration In-system reporting is present in many DAM systems, but advanced reporting integrations may be needed as well. Think Google Analytics. Measuring time-to-market and highest performing digital assets needs relevant integrations, as DAM-specific reporting only give you an insight into WIP.  Where was the asset used?  How many times was it viewed? Downloaded? Repurposed?  What’s the lifetime value of a digital asset? There may be times you also want to see more detailed analytics for your digital asset library besides out of the box digital asset analytics. Bynder offers an easy plug and play integration with Google Analytics, the most widely used web analytics service on the Internet. Offered by Google, the freemium service allows you to track and report website traffic. More specifically, you can: • Identify which pages and links your visitors click the most • Track conversions for specific goals • Increase use and adoption by fine-tuning your brand portal through end-user data analysis • Track how long specific assets are viewed • View the user’s path/journey through your web portal • Portal usability improvement
 By utilizing Google Analytics in conjunction with your DAM reporting capabilities, you can prepare reports for more important high-level goals such as: • Analyzing marketing data for external content in combination with internal DAM data to show maximum ROI through the asset’s lifecycle • Analyzing use and adoption metrics to recognize the return on investment • Maximizing DAM portal user experience and user flow Asset usage tracking Keep in mind that knowing where assets get utilized is an important integration to have. In some DAM systems, you can actually track asset usage. DAM integrations 101 www.bynder.com Page 30 Aug 2019
  31. 31. Version: 1.2 Public In the data-driven world of digital, data integrations are imperative, from identity management to showing the return on investment for your digital content. #3: Workflow and process integrations Creation of digital assets takes place on personal desktops and laptops. Perhaps even on a phone or a tablet. You’ll need workflow integrations to make sure that the asset creation and approval workflow is easy and quick. One of the downfalls of many workflow applications is that they seem tedious to use. People work in the tools best suited for the job, so integrated your DAM with the tools that people are already comfortable with using and the ones that help them work more efficiently is key. Working in Adobe Creative Cloud One of the most exciting tools you can integrate with your DAM is Adobe Creative Cloud.  Now your designers can work in the applications they are most comfortable with and easily be able to pull down digital assets for edits. Bynder's Creative Cloud connector for Bynder is a revolutionary and powerful extension that enables direct linking from InDesign, Photoshop, and Illustrator to your assets in Bynder. Built by some of the same engineers who built Adobe InDesign, Bynder’s Creative Cloud integration realizes the dream of true Cloud- based workflows, not only for InDesign but now for Photoshop and Illustrator as well. After you’ve installed the plugin, simply drag and drop Bynder assets into your Creative Cloud documents and direct links are automatically created. With InDesign, when any linked asset is DAM integrations 101 www.bynder.com Page 31 Aug 2019
  32. 32. Version: 1.2 Public updated on the web server or in Bynder, the corresponding InDesign asset is also updated— automatically.  With a DAM & Adobe Creative Cloud integration you can: • Empower creativity and collaboration on assets • Start working immediately on assets in your creative environment • Speed up asset creation, editing and reusing process • Link your assets in Adobe Creative Cloud • Retrieve latest edits directly in Bynder • Automatically updates assets that have been edited
 Adobe Experience Manager Adobe Experience Manager (AEM) is a leading digital experience management solution. By using the AEM Bynder plugin, you can find and integrate your stored assets natively in the AEM authoring environment. This allows you to have high-quality Bynder derivatives available for instant use across your website—cropped to the right focus point and easily found.  With an AEM & DAM integration, you can: • Directly see your Bynder assets in Adobe Experience Manager • Have set Bynder focus points replicated and respected in your AEM powered website • Centralize all your assets by only having to upload them to one integrated system • Improve your page load time and SEO ranking by using high-quality Bynder derivatives • Native drag-and-drop integration of Bynder assets into AEM • Search and browse for assets • Filter assets based on meta-properties • Support for Bynder derivatives • Support for image focus point • Serve images from Bynder CDN Custom Process Integrations with  APIs & SDKs You can also build your own custom integrations by using a DAM API.  This allows you to build on integrations with custom tools you may have at your organization, or build integrations for very specific use-cases. For DAM integration developers, Bynder also offers DAM Software Development Kits (SDKs) to build custom applications. DAM integrations 101 www.bynder.com Page 32 Aug 2019
  33. 33. Version: 1.2 Public SDKs offered include: C# PHP Java JavaScript Python
 Template management Another integration that fits nicely in with processes is that of Templafy. Templafy is a cloud based template management system. It integrates into Microsoft Office 2010-2016, Office 365 Pro Plus with 2013 and 2016 Apps, SharePoint Online for Office 365 and Google Drive. It can be configured and customized to meet the needs of any organization in the world – no matter the size. Templafy has a rich set of features to help users easily generate new documents that are up to date with regard to Visual Identity, Corporate data, User data, Legal information and shared content.”   Mobile App Integrations with DAM You can also consider mobile integrations with you DAM as a valuable asset to your DAM integrations strategy.  Bynder offers both the Bynder DAM iOS App and the Bynder DAM iOS Android App. With these apps, you can extend the benefits of Bynder’s branding and digital asset management solution on your iPhone or iPad while you're on the go. With Bynder's mobile app, you will always have access to your Asset Bank with marketing collateral, logos, sales enablement materials, documents and templates. Make sure that all of your favorite, most used collateral is always at hand and that you can access them anytime, even without wifi. Some benefits of a mobile app for your DAM include: • Access all your digital assets anytime anywhere (hey, even if you’re on Miami beach….) • Be confident that you and your team always have the latest materials at hand (even offline) • Keep track of your favorite, most used collateral • Search and easily share any asset • Be productive even when you’re on the road • Access to your digital asset management module • Share digital assets or collections DAM integrations 101 www.bynder.com Page 33 Aug 2019
  34. 34. Version: 1.2 Public • Displays most recent versions in the portal • View asset metadata • Playback video & audio • Filter view (asset types, meta properties, category, tags, name, limited usage, orientation, size) • Download and upload any asset • Preview any asset before sending • Select assets or collections that you need access to while offline using offline mode • Login with your portal domain name and login details • Automatically identifies user rights
 Stock photography DAM integrations You might also consider integrating Shutterstock with your DAM system. If you integrate Shutterstock with Bynder, the files you have purchased on Shutterstock will be automatically copied over to Shutterstock tab in the Waiting room in Bynder. Then, when approved, they will be transferred to your Asset bank. The sync runs several times per day, so you can always be sure that your latest purchases are already in Bynder. The assets are copied over with Shutterstock metadata and tags. Other web content management DAM integrations You may consider integrating your DAM with web content management systems as well, such as SDL Tridion.  SDL Tridion is an enterprise-level web content management system developed by UK- based Tridion International. It’s used almost exclusively by large, global organizations who need a solution that can handle vast amounts of information and activity, and deliver content in many different languages. It is one of the more expensive web content management platforms in the world today, and there’s a reason for that. Tridion allows its users to manage global web sites, multi-site updates, brands, targeted marketing, sales, and support across multiple channels of delivery. One of its key strengths is its powerful language and eCommerce features: Tridion provides users with language translation as well as management of international currency exchange rates, taxes, and more. #4: Communication integrations Work gets down via communications.  Not everything happens in a formal business tool/repository.  That’s why you’ll want to make sure that you can easily plug and play assets to and from your DAM DAM integrations 101 www.bynder.com Page 34 Aug 2019
  35. 35. Version: 1.2 Public tool while interacting in a chat, an email, or maybe even a text.  Quickly being able to grab a links to your assets is imperative so that you can share these out on your preferred communication channel.  Furthermore, sharing assets through email from your system should also be a required feature for integrating with your communication channels. You could also look for integrations that allow you to pull in digital files into your preferred communication channels such as Slack. With the Bynder Slack integration, you can search for and display assets inside a real-time chat that could be internal.  But you could also be looking at files from your DAM while chatting with an external prospect or customer on your website. Common communication integrations: Slack With a Slack and DAM integration, you can search for assets directly in a chat.  Need to show someone an updated version of a poster or flyer? All you have to do is connect your Bynder account and type /Bynder ‘searchterm’. The Bot platform If your company uses bots, you might also consider integrating your DAM with the Bot platform, which allows your audience to pull approved digital assets directly from your DAM. Publishing directly to newsroom on website You may also want to make sure that your DAM system can easily dynamically update collections of content published on your website.  Some examples of how people use this include newsrooms and press kits on their websites, which are hosted directly from their DAM systems. Even more integrations Even with these four key integration types, you’ll still need a healthy side-helping of information governance and digital strategy.  The marketing technology landscape is changing fast, and you can bet that there are even more integrations on the way for you to potentially fold into your digital asset management integrations roadmap for your business. DAM integrations 101 www.bynder.com Page 35 Aug 2019
  36. 36. Version: 1.2 Public There are even some types of integrations that are built into most DAM implementations from the very get-go (if you opt-in) such as content delivery networks (CDNs), such as Cloudfront and Akami) or even machine learning and artificial intelligence integrations such as Amazon Rekognition. APIs and SDKs to the rescue Just because you find a DAM vendor that does not appear to have the integration you need, all is not lost.  You can also do a lot of integration work with APIs and SDKs. An API is simply an application programming interface that you can use to interact with a system, while SDKs, are software development kits, that provide guidance for developers in a specific programming language.    Great DAM SDKs and APIs should provide: • Awesome API & SDK documentation • Developer support for API & SDK questions and feedback Remember, the integrations outlined in this ebook are just some of the integrations you could pursue.  The most up-to-date place to find information on Bynder-specific integrations is the Bynder Marketplace. DAM integrations 101 www.bynder.com Page 36 Aug 2019
  37. 37. Version: 1.2 Public DAM in the DX Chapter 4: Prioritizing your integrations roadmap There are many options for embedding DAM firmly within your digital ecosystem, so many that it can be difficult to prioritize which integrations are the most important for your business and which ones are just nice to haves.  But you’ve got to prioritize your DAM integrations roadmap so you don’t end up spinning your wheels on integrations that have no meaningful impact on both customer and internal employee digital experiences. Knowing which integrations are must have an which are edge cases can be daunting. Start by documenting your current state, your use-cases and user stories, brainstorming and jotting down your dream state, identifying the scope of work and weighing those against one another in order to come up with a integrations path for your digital ecosystem. Documenting current state Before you embark upon your integration journey, you should have an idea of where you want to go.  No one likes driving around aimlessly, hoping they’ll stumble upon something amazing.  Sure, it can happen, but often, you end up hungry, tired, and wishing you had set out with a more clear direction.  Just as you should never start driving around before you know where you want to have dinner, you should never start integrating before you know what you want your dream state of DAM integrations to look like. Documenting your use cases and user stories Documenting use cases and user stories is something that aids in software development, but it can also be a very good project planning tool.  Documenting these things allows you to gather business requirements in real-life context. Consider also: • What problem the integration should solve • Why the integration is needed or desired • What benefits the integration will yield in terms of cost savings, time savings and qualitative improvements • Consider starting with a smaller scope, get feedback and then adding more things  if needed DAM integrations 101 www.bynder.com Page 37 Aug 2019
  38. 38. Version: 1.2 Public You can use this template to document your use cases and user stories: Table 2: Integration scoping template Identifying scope of work for integrations in future state One important thing to remember when building out your dream integrations state, is that it’s going to take some work, but how much work and how complex will each integration actually be?  Start mapping out the logistics and technicalities of each integration.  Here, you can assign a value score of how difficult each integration type will be (out of the box being the easiest and custom-built being the most complex.) Use case The list of actions or events that take place to achieve some goal User stories User stories depict actual scenarios that everyday people encounter.  It helps you to understand the context of the problem and how the person goes about overcoming it using existing processes and systems. Return on investment What will the integration yield in terms of investment?  Will you have time savings? Monetary savings? Or will the return be more qualitative in nature? Level of complexity or difficulty For example, a specific integration may be a button you flip on (out of the box) or it may require an in- house developer to build an integration using an API and SDK.   DAM integrations 101 www.bynder.com Page 38 Aug 2019
  39. 39. Version: 1.2 Public Scoping return on investment for integrations Each integration type can net you varying levels of return on investment. When documenting what you think the return on investment for each integration type, consider the following categories: • Workplace Impacts: the degree to which your team effectively works • Time Savings: the degree to which time spent on digital content is reduced • Money Savings: the degree to which money spent on digital content is reduced • Customer Experience Impacts: the degree to which the digital content impacts the customer • Digital Experience Impacts: the degree to which improvements impact both internal digital workplace and external customer experience 
 After you’ve compiled your use-cases and user stories, you can then begin to define with more certainty what integrations are worthy of pursuing. Defining your roadmap to optimal digital experiences with DAM integrations Now you know all about digital ecosystems and how a well-integrated DAM system can affect digital experiences across your company and across your customer touch points.  You’ve got a thorough understanding of the importance of a sticky DAM (a well-integrated DAM) including: • How an integrated DAM affects digital experiences internally and externally • What types of integrations and use-cases are out there • How to prioritize your integrations roadmap • How to build a build a business case for DAM integrations in your organization
 So what will you do with this knowledge?  Get started integrating your DAM system today for maximum ROI across digital experiences.   For more information on integrating your DAM, contact us. DAM integrations 101 www.bynder.com Page 39 Aug 2019 Get in touch
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