C4 Labs - Million Hearts Challenge App submission

1. Welcome Step 1: Are You at Risk? Step 2: Take Control
intro and instructions Enter basic info Get a quick assessment and
Enter test information
(Optional: Find a Test Center) Step 3: Get Heart Healthy
Risk analysis and
Mapping test center locator
actionable heart health steps
IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential

2. Highly Usable
• Straightforward messaging
• Simple, linear navigation
• Easy to use forms and interactions
• Clean and engaging interface
design
• Clear, strong calls-to-action
• Understandable and actionable
results
Powerful functionality
• Dynamic AJAX interfaces
• Live integration with the
Archimedes Risk API
• Google Maps “mash-up” of
SureScrips API and flat file
High traffic potential
• “Native” Facebook application
• Over 165 Million US Facebook
users
• Over 2.5 Million prospective users
within targeted
• Private and secure
• Forward-to-a-friend capabilities
IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential

3. • Clean and simple design is
accessible for all kinds of users.
• “Breadcrumb” navigation makes it
easy for users to understand where
they are in the process and what’s
coming next.
• Accessible, non-intimidating, non-
technical “tell us a little about
yourself” language helps users get
comfortable entering personal
information.
• Easy-to-use form fields and clear
contextual copy drive ease of entry
and reduce drop-off.
• Bold call-to-actions move users
smoothly to the next step.
• The “Take Control” message
emphasizes that acquiring the
additional information by getting
tested is positive and empowering.
IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential

4. • Having the Test Center Finder as an
easy-to-use optional feature makes
the overall flow much more clear and
intuitive.
• User enters a ZIP code, an address, or
a well-known landmark to find nearby
test centers from the SureScripts
datastore.
• “Mashing-up” the SureScripts test
center API and flat file with the
Google Maps API give us access to
accurate mapping and direction
functionality
• Features include multiple map views
and printable driving, walking, and
public transportation directions with
ETAs.
• The Test Center Finder screen is the
ideal place for sponsorship placement,
test center coupons, or CPM
advertising.
IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential

5. • At the end of a straightforward and
accessible 3-step process, the user is
presented with clear and actionable
results.
• The key “findings” from the
Archimedes API (i.e. percent chance of
heart attack and risk multiples) are
presented first and with highest visual
emphasis.
• Risk reduction recommendations are
dynamically generated by the
Archimedes API, and merged into
simple and straightforward bullet
points.
• The Get Heart Healthy page is the
optimum location for delivering
“Recommend app to loved ones”
messaging and forward-to-a-friend
functionality.
• Upcoming 2013 release: Users can
return to track their progress toward
improvement with a HIPAA compliant
progress tracker!
IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential