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1. 4 Ways College Career Centers
Can Do More with Less
Ideas, Tools & Resources to Help You
Succeed in 2012
Presented by J.T. O’Donnell

2. Today’s College
Career Counselor • Unmotivated
Students
Deals With… • Undecided
• Unemployed
Alumni
• Unexpected
• Unaware
Internal
Staff • Under-
appreciated

3. Today, We’ll Discuss…
• Innovate Your Culture
• Engaging Students
• Job Search 2.0
• Alumni Support

4. Innovate Your Culture

5. What Holds You Back?
Funds
Resources
Administration
Co-workers
Students

6. Experiments NEVER Fail!
• Innovate or die
• It’s not for them… it’s
for YOUR business-of-
one
• Think big, act small
• Go from “liked” to
“respected” – and
respected pays TWICE
as much

7. Once Upon a Time….
CINDERELLA SYNDROME:
The belief being “nice”
and “likeable” are what it
takes to get recognized for
your talent and to get
what you want out of life.
7

8. 10 Years Later…
CAREEREALISM.com
CareerHMO.com

9. 3 Types of Leaders
1. Reluctant
2. Eager-to-Please
3. Respected
QUESTION: Which one do you want to be?
9

10. RESPECTED…
Pays TWICE as Much in Terms Of…
• Engaged Workers &
Administration
• Exceeding Expectations
• Increased Productivity
• Showcase Ability to Lead
• Proof of Promotability
10

11. Boiling Pot Theory

12. Pick 3 & Do ‘Em Well
• Set a goal
• Identify high-payoff
activities
• Schedule for
consistency

13. Student Engagement

14. Today’s Student
• Helicopter parents
• Pop-behaviorism
• No professional
experience
• Mis-guided
understanding of career
• Social ADD = lack of
coping skills
• Avoid 3Cs at all costs!!!

15. What’s Working…
• Comprehensive self-
assessment
• Virtual coaching
• Video tutorials
• Incentive-based career
planning
• Career center
internships

16. Interaction Style
Empathizer
Energizer
Contemplator
Commander

17. Interaction Inventory
• Which of your scores was higher between A and B?____
• Which of your scores was higher between C and D?____
If your two highest scores are:
A & C= Contemplator
B & C= Commander
A & D= Empathizer
B & D= Energizer

18. TACTFUL TO-THE-POINT
EMPATHIZERS ENERGIZERS
Warm, tactful, avoids conflict. Like a slower Open, upbeat and outgoing. Enjoy a fast-
environment that is relaxed and fun. Don’t paced environment and having fun. Like to
make rush decisions and use “gut” instinct share all information, especially “good news.”
to guide the decision process. Like to share Can make quick decisions based on their
all information with others and prefer to “gut.” Always able to see the potential in EXPRESSIVE
build friendly relationships to create and situations. Diffuse conflict with humor. See
maintain harmonious environments. Prefer the “big picture” and share vision effectively
teamwork over working alone. with others. Like working in teams. Enjoy
competition.
CONTEMPLATORS COMMANDERS
Calm and reserved. Are tactful and cautious Serious and direct. Don’t share personal
in sharing thoughts and feelings. Prefer thoughts and feelings often. Rely on fact and
facts and figures over “gut” instinct. Take experience, not emotion. Make decisions CONTROLLED
time making decisions to ensure thorough quickly, don’t like to waste time. Multi-task
review of all options. Don’t like sharing well and are good at forecasting future
personal life too extensively, prefer trends. High achievers with no nonsense
professional relationships over friendships style. Work well alone, or as team leaders.
at work. Non-confrontational and prefer to Not afraid of conflict. Consistently achieve
work alone. their goals.

19. PROCRASTINATORS PUSHERS
EMPATHIZERS ENERGIZERS
Back down from conflict to avoid appearing Are passionate and will show emotion and
pushy or insensitive. Will say whatever it conviction for what they believe is fair and
takes for conflict to be over. Won’t share just. Must be happy in order to make
hurt or angry feelings with those who cause others happy. Speak up loudly and quickly
them. Instead, vent frustration to others. to let others know how they feel in
Can give the impression of being all talk; no situations of disagreement. May say things PLEASERS
action. Been known to tell “white lies” and out of haste and emotion that are mean or
can be viewed as overly-dramatic. Also can hurtful. Can be seen as self-centered and
be perceived as gossipy. pushy when voicing personal
dissatisfaction.
CONTEMPLATORS COMMANDERS
Choose to remove themselves from Are determined and forceful in order to
situations to alleviate conflict. Become get their way. Feel justified in “pushing”
unresponsive and unavailable in stressful for their cause. Look for ways to take
situations to avoid unrest or control to ensure the outcome they PLANNERS
disappointment. Been known to frustrate desire. Are turned off by emotion in
others with their lack of urgency to resolve difficult situations, and can be seen as
conflict. Use time as a way to have difficult insensitive in their pursuit for a quick and
situations pass over. Are sometimes viewed efficient resolution to conflict. Can be
as too conservative. Can be interpreted as viewed as cold-hearted and selfish as they
snobby and indifferent. stop at nothing to get their way.

20. Job Search 2.0

21. FACT: You Need to Define & Promote
Your Business-of-One
1. Stand out
2. Gain respect
3. Earn WOMP
4. Build up your
brand’s value

22. America’s Career Crisis
• 7 out of 10 Americans Are Unhappy with Work
• Sensorial Assault 24/7
• Professional Identity = Self Worth (a.k.a. Happiness Factor)

23. How Important is Professional Identity?
(I can read your mind!)
• What do you do? What do
you do?
• I am a ____________.
• Did you pick someone with
professional success?
• FACT: No other society in the world
puts as much emphasis on career
success as we do.

24. UNIVERSAL Career Reality Taught…
EVERY Job is Temporary!

25. Which one are you?
Which One Are You?

26. And now?
And Now?

27. AndNow!?!?!?!
And now?!

28. Here’s What You Look Like to THEM!
Here’s what they see!

29. Leverage & Showcase Your Irresistible Strengths!
Be irresistible!

30. Marketing a ‘Business-of-One’
1900’s = Brand Awareness 2000’s = Personal Branding
• Features & Benefits • Strengths Assessment
• Target Audience • Bucket List
• Marketing Materials • Career Identity Materials
• PR Strategy • PB Strategy

31. New Grad Job Search in 2011…
• 25M Unemployed
• 3M Just Like Me
• 24% Recent Grads
• 70% Lack Work Experience
• 5 Job Apps in 6 Months

32. Job Search 2.0 = Personal Branding
• Business-of-One Mindset
• Interview Bucket List
• Info Interview
• Social Netiquette

33. Alumni Support

34. Alumni Today….
• Unexpected Increase
• Geographic Issues
• Unrealistic Expectations
• Different Objectives

35. CAREER LIFECYCLE
Beginning End
Middle
Where are YOU?!

36. Middle
• Same career,
different job
• Fine-tune personal
brand
• Need higher level of
connections

37. Alternative Resources!
• JobSpice.com
• LinkUp.com
• Alltop.com
• Wordle.net
• CAREEREALISM.com
• CareerHMO.com

38. Questions?

39. Next Steps – Power of 3
• 3 tools/resources you
want to experiment
with
• 3 ways it will help your
business-of-one
• 3 things you can do
immediately
• 3 ways you’ll focus on
respect of likability

40. FREE 20-Minute Consultation
info@careerealism.com
Thank you & best wishes!