Competitive advantage has traditionally been deeply rooted in industry structure. But the growing importance of digitization and informational assets has blurred industry boundaries, driving businesses to operate in unfamiliar yet thriving digital ecosystems. And it’s the API that has provided businesses the building blocks to transform and compete in this new interconnected world. Join Mohan Subramaniam, Associate Professor of Strategy, Carroll School of Management and Harvard Business Review author, to discuss this paradigm shift from industries to ecosystems, the importance of informational assets vs. physical assets, and why APIs are key drivers for capturing value in this new digital marketplace.
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