SlideShare una empresa de Scribd logo
1 de 14
Descargar para leer sin conexión
FETC Vendor Workshop,[object Object],February 2, 2011,[object Object]
Social Media Strategies for Effective Marketing,[object Object],[object Object]
CB&A offers a complete portfolio of strategic communication services, and is ranked among the top three small public relations firms in the information technology industry, according to PR SourceCode.
Charlene began her career as a reporter, columnist and managing editor for newspapers in Montana and Texas.,[object Object]
Plan AheadQuestions to Ask,[object Object],[object Object]
Measure and Fine-tune
Trend Alerts,[object Object]
Integrate with existing sales and marketing objectives that support your overall business strategy – this is not a separate silo of activities
From the keynote address during EdNET 2010: “The return on investment for social media is that you’ll still bein business in five years.”~Liz Strauss, http://www.lizstrauss.com/,[object Object],Recommended reading: Best Internet Marketing Posts of 2010,[object Object]
Social Marketing Requires Planning,[object Object]
Establish a Framework & Goals,[object Object],[object Object]
Which messages do we need to communicate?
What audiences are we hoping to influence?
How can we reach them?

Más contenido relacionado

Destacado

Penguin Proof Link Building
Penguin Proof Link Building Penguin Proof Link Building
Penguin Proof Link Building Chuck Price
 
Project organization module_10
Project organization module_10Project organization module_10
Project organization module_10countrygirl3
 
หลักฐานรับแล้วขึ้นเงินเดือน
หลักฐานรับแล้วขึ้นเงินเดือนหลักฐานรับแล้วขึ้นเงินเดือน
หลักฐานรับแล้วขึ้นเงินเดือนkonthaiuk
 
Link Building the Right Way
Link Building the Right WayLink Building the Right Way
Link Building the Right WayChuck Price
 
Право_на_отримання_аліментів
Право_на_отримання_аліментівПраво_на_отримання_аліментів
Право_на_отримання_аліментівVitalij Misjats
 
Google Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and RecoveryGoogle Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and RecoveryChuck Price
 
Health Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for SuccessHealth Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for SuccessLee Aase
 

Destacado (11)

Penguin Proof Link Building
Penguin Proof Link Building Penguin Proof Link Building
Penguin Proof Link Building
 
Project organization module_10
Project organization module_10Project organization module_10
Project organization module_10
 
หลักฐานรับแล้วขึ้นเงินเดือน
หลักฐานรับแล้วขึ้นเงินเดือนหลักฐานรับแล้วขึ้นเงินเดือน
หลักฐานรับแล้วขึ้นเงินเดือน
 
Link Building the Right Way
Link Building the Right WayLink Building the Right Way
Link Building the Right Way
 
Revista
RevistaRevista
Revista
 
EY_Social media impact_Jan16
EY_Social media impact_Jan16EY_Social media impact_Jan16
EY_Social media impact_Jan16
 
Право_на_отримання_аліментів
Право_на_отримання_аліментівПраво_на_отримання_аліментів
Право_на_отримання_аліментів
 
Google Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and RecoveryGoogle Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and Recovery
 
Hollywood, US Foreign Policy & Patriotism
Hollywood, US Foreign Policy & PatriotismHollywood, US Foreign Policy & Patriotism
Hollywood, US Foreign Policy & Patriotism
 
Composicion bidimensional
Composicion bidimensionalComposicion bidimensional
Composicion bidimensional
 
Health Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for SuccessHealth Care Social Media: Best Practices and Tips for Success
Health Care Social Media: Best Practices and Tips for Success
 

Último

Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 

Último (20)

Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 

Social Media Strategies for Effective Marketing

Notas del editor

  1. Image link not available – screen capture from a Russian spam site (generated Google warning)
  2. Article link - http://www.techipedia.com/2011/internet-marketing-posts-2010/ Image link - http://www.socialmediaanalyticsbook.com/the-book/
  3. Flower image link - http://photos.igougo.com/images/p215446-Florida-Beautiful_flowers_in_Florida.jpg
  4. http://smartblogs.com/workforce/2011/01/17/38-questions-to-assess-your-companys-cultural-readiness-for-social-mediaPhoto link - http://www.homebasedesign.com/wp-content/uploads/2010/03/Monticello-Garden-rows.jpghttp://www.homebasedesign.com/traditional-vegetable-garden-picture-and-layout-vegetable-garden-layout-ideas/monticello-garden-rows/
  5. Photo image link: http://happychristianhome.blogspot.com/2010/08/gods-garden.html
  6. Photo image – Ireland 2010 (personal), Kylemore Abbey gardens
  7. Image link - http://www.mwt.net/~ngp/hostaintros.htm“Jurassic Park hosta”
  8. Image comes from a book titled Social Media Analytics: Effective Tools for Building, Interpreting and Using Metrics by Marshall Sponder, to be published in August 2011 by McGraw-Hill.Image links - http://www.socialmediaanalyticsbook.com/the-book/- http://www.socialmediaanalyticsbook.com/wp-content/uploads/2010/11/Social-Media-Measurement.png
  9. Image link - http://2d-code.co.uk/24-qr-code-art-works/German art project
  10. CB&A photo