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Using Social Media Learnings for Overall Brand Strategy Presented By:  Michelle Spellerberg  Sr. Director, Emerging Media Solutions @mspellerberg #socialc20
CareerBuilder Three Segments ,[object Object],[object Object],[object Object]
[object Object],[object Object],CB Core
[object Object],[object Object],[object Object],CB Other Want More? http://www.careerbuilder.com/socialmedia
BE CUSTOMER CENTRIC
What Job Seekers Want Source: 2010 Personified Social Media  Survey 73% want to see jobs
The Social Job Seeker ,[object Object],[object Object],[object Object],Source: 2010 Personified Social Media  Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Customer Centric DO DON’T
Make It Easy
Easy To Do Business With
BE EMPOWERING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Empowering DO DON’T
Thought Leadership
CB Community Builders ,[object Object],[object Object],[object Object]
BE INFINITE
 
Yeknom Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Infinite DO DON’T
Monk-e-mail www.careerbuilder.com/monk-e-mail
Monk-e-maker
Communication is Changing: Change With It INNOVATION  PROCESS Be Infinite Be Customer Centric Be Empowering
But Wait, There’s More! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],    www.careerbuilder.com/wantme

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