2. 1863: Red Cross
1920: Service Civil International // CCIVS
1967: 1st humanitarian crisis with Global media coverage
- Biafra (Nigeria)
1971: Doctors without borders
“No pictures, no indignation”
Unesco 1980 – Mac Bride report
85 -95: concentration, commercialization of media
1982: SCI Catalonia
1986: Spanish Voluntary Platform+ CONGDE
1989: Catalan Voluntary Platform
FCONGD // Ethic Code
2003: CONCORD
2006: Ethic Code CONCORD
Well
done!!
3. >> Respect for the dignity of the people
concerned;
>> Belief in the equality of all people;
>> Acceptance of the need to promote
fairness, solidarity and justice.
4. - Respect equality, solidarity, justice;
- Images or depicted situation in its immediate and in its wider context
- Avoid potentially stereotypes, sensationalize or discriminate against
people, situations or places;
- Full understanding, participation and permission of the subjects;
- Ensure those whose situation is being represented have the
opportunity to communicate their stories themselves;
- Conform to the highest standards in relation to human rights,
children’s rights and protection of the vulnerable people.
21. * Poor understanding of the political causes that generate
global North-South inequalities (EX)
- Northern publics in the rol of “dominant givers” and Southern
“grateful receivers”
* The NGOs have fuelled and strengthened the
“little engagement” model: give money, sign virtual request
- NGO are mere conduits in a predominantly
transactional model
-Business practices, prioritizing fundraising
and campaigning: “cheap participation”!
CONCLUSIONS
22. Dev Reporter Network:
- Network: journalists and communicator
officers for development, human rights, peace
- France, Italy, Catalonia
Catalonia Dev Reporter, two researches
FCONG (FINDING frames), 2013:
- The communication of NGO from FCONG
- The discourse of the catalan media
23. -Code of Ethics, some breaches
-Hybridism of two models: the
traditional and the alternative
-Invisibility of southern countries and
lack of information of quality
- Difficult relationship with media
- Social media to inform, not to speak!
24. WE CAN NOT CONTROL:
-Business/audience pressure (money, publicity)
-Ideological position
-WE CAN INFLUENCE:
- Our press releases can influence the journalistic approach
- Media use NGO as source information
- The citizenship culture and awareness towards a issue. We
have to work with media but also with society!!
- The individual journalist is the one that can help us to publish
good information. We need to build trust relationship!
25.
26.
27. 1. Authentic, genuine NGO 2.0:
- Website as a meeting point
- Transparency
- Dialogue
- Engagement
- Social trust
- Community gardeners
- Use your resources!!!
Organization culture
28. 2. - Messages, proposals and
alternatives to complete collectively:
-Networks of empowered activists
-Processes, not results
To change laws, but promoting
participation, La PAH (tests)
3.- Meeting spaces and activities,
both virtual and face to face:
- Click activism + off line meetings and
actions
- Participation packs, Kony2012
29. 4.- Arguments and emotions,
always collective
-Researches, studies adapted
to our different publics
- Different versions and
formats
- To adapt language
- Take care of the media, but
relax!
We have the best study, but
our target, the youth, don’t
understand anything!!! ;-(
30. 5.- Communication is in the air!
Everyone/ everything is communicating!
6.- Make it simple for participation
- Campaigns without expiration
- Avoid interventionism, control
- Smaller targets
-Different campaign elements for different
engagement levels
- Run away from charity ASAP
- Networking!
- Evaluations with social approaches
PAH, yes we can!
31. Ok, it’s not advocacy,… but the
communication that we are using
to get funds can influence our future
advocacy campaign?
A media campaign of a NGO that
work for Human Rights to find
fundraising, partners and
memberships to sustain the activity
38. Accord on Fire and Building Safety in Bangladesh: H&M, Inditex, C&A, PVH,
Tchibo, Tesco, Marks & Spencer, Primark, El Corte Inglés, Mango, Carrefour,
Sainsbury's, Benetton… Foto: Taslima Akhter