In the Know 2: Whats New in Social Media?
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Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
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In the Know 2: Whats New in Social Media?
- 1. 1 What’s New in Social Media? Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN) Katy Capers, Deputy Health Communications Project Manager Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN
- 2. “What’s New in Social Media” Recording Visit the In the Know: Social Media for Public Health webpage for access to full recordings and presentations from the series I & II.
- 3. 2013-2014 Trends 1. Usage trends. “Old” channels, new features 2. Geo-location. Location, location, location 3. Apps with Outreach Potential. Who’s there? 4. Image and video tools. A must for success 5. Content support. Resources to get it done
- 4. Usage Trends: Overview • Overall use of social media continues to grow • Facebook, Twitter and Google+ are still the major players • Niche communities continue to grow for personalized calls to action and user experiences
- 5. Usage Trends: Overview • Multi-channel, multi-device use • The “always on” user mentality has grown even further Credit: @AIDSgov
- 6. Autoplay Newsfeed Videos Credit: Facebook Usage Trends: Facebook
- 7. Usage Trends: Facebook Credit: Facebook Paper
- 8. Usage Trends: Pinterest Credit: Pinterest Rich Pins
- 9. Usage Trends: Instagram Credit: Instagram Direct Message & Hashtags
- 10. • Increase in Twitter chats/views • Embrace the hashtag! • Increasingly more value for Twitter in public health research and prevention Usage Trends: Twitter
- 11. • Currently, G+ more about adding content value than traditional engagement • “Google Authorship puts more emphasis on who is responsible for content published online as opposed to what (brand).” (Matt Morgan, bloggingbistro.com) Usage Trends: Google+ Credit: Andy Crestodina, blog.KISSmetrics.com
- 12. Growing beyond just career professionals Access compelling, customized content with LinkedIn Pulse Usage Trends: LinkedIn
- 13. …but, where’s your audience? • Identify objectives • Define your audience and their preferences • Scan, engage, and market • Establish connections with key influencers Credit: D. Chaffey, 10 types of online influencers
- 14. Geo-Location Using geo-location, users can see relevant content based on their location Using location can: • promote services and resources, • organize gatherings, • grow professional contacts
- 15. Geo-Location Apps For You NYC Condom Apps For Your Users ChicagoFluShots.org
- 16. Apps with Outreach Potential Old and new networks—all new possibilities
- 17. Image & Video Tools • Visual media is influential across all social networks • Users tend toward easily digestible visual content • Opportunities: Behind-the-scenes or sneak peeks Event promotion Storytelling Individualized messages Mobli
- 18. Content Support
- 21. “What’s New?” Takeaways 1. Know your audience’s (changing) preferences and influencers 2. Keep the larger ecosystem in mind 3. Add or ask for location, when relevant 4. Catch the image-centric train 5. Register for industry updates + connect with others for fresh ideas and best practices
- 22. Acknowledgements Moderator Melissa Beaupierre Presenters Katy Capers & Carlos Chapman Executive Producer Harry Young Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins
- 23. 23 Thank you for watching What’s New in Social Media @CDCNPIN www.cdcnpin.org